Amazon, the world's leading e-commerce company
Make your products visible to millions of buyers
The Amazon Opportunity for Your Business
With a presence in France and around the world, the Amazon marketplace offers immense business potential thanks to three key advantages: the visibility it provides for your products, the ability to outsource logistics, and international expansion at your fingertips.
But selling on Amazon isn’t something you can just wing. It takes the right approach, day-to-day management, and expertise in a variety of areas—including strategy, logistics, content, SEO, and advertising—to succeed on the marketplace. And 30% of French online shoppers buy from Amazon at least once a month.
Be accompaniede-commerce sites worldwide and in France
monthly visitors in France
Our Amazon expertise
From launch to growth, we manage every aspect of your marketplace presence, including content, advertising, logistics, and data.
Account Management
Onboarding, product feeds, customer reviews, promotions, the catalog, and Seller Central performance metrics—we handle the day-to-day operations.
average sales growth across the accounts we manage from start to finish
Listing Optimization
Headings, bullet points, keywords, backend search terms, primary and secondary images—each product page is optimized to maximize organic visibility and conversion rates.
average conversion rate following a complete redesign of the listings
Amazon Ads
Creation, structuring, and ongoing optimization of campaigns: Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to cover the entire funnel.
Average ROAS for Amazon Ads campaigns managed by Stride-up
A+ Content & Brand Store
Enhanced A+ pages, visual modules, a custom Brand Store, and conversion-focused copywriting—all designed to turn every visit into a purchase.
conversion uplift on product listings with A+ content versus standard listings
Reporting & Insights
Customized dashboard updated in real time, sales data analysis, competitive intelligence, and weekly recommendations to drive growth.
insight into your Amazon KPIs, sales, ACOS, Buy Box, and organic ranking
Do you sell on Amazon?
We'll audit your Seller Central account and show you how much revenue you can generate.
Request a free auditThe Amazon Effect on Our Customers
Tangible results from Amazon accounts that we manage on a daily basis through Seller Central and Amazon Ads.
A well-established process, measurable results
Discovery call
Let's take some time to talk.
You tell us about your brand, its history, your goals, and the challenges you face. We’ll introduce you to Stride-up, our core values, and give you an overview of our methodology.
Do we share the same vision? Let’s move on to the next step: the audit.
Audit and recommendation
7 daysWe structure our audit into three phases:
- Identifying opportunities in your Amazon market: demand for your products, competitor performance, keyword potential - Analyzing your current Amazon presence: sales performance, Seller Central management, content, advertising (Amazon Ads & DSP) - Presenting a detailed strategic plan to achieve your goals
Setup
14 daysOnce the account is set up, our teams are committed to:
- Identify priority keywords to rank your products - Adapt and optimize your content to create initial product listings - Design an A+ page and brand store structure - Define the advertising strategy (formats, structure, targeting, and budget) - Deliver a customized dashboard updated in real time
Support
No obligationAs your partner, we handle:
- Strategic vision (catalog, pricing, international expansion) - Operational rollout (content, advertising, logistics) - Continuous optimization through testing and learning
We’ll stay in constant communication with you and your teams: on Slack every day and during biweekly calls.
Our shared goal is to maximize your account’s performance. To ensure our commitment: we work on a no-obligation basis.
Shall we talk about it?
Do you have an Amazon project, a question, or a desire to scale your presence on the marketplace? We're here to help.
Be accompaniedOur Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Synergy of levers
Amazonn' never works alone. To implement truly effective digital strategies, it collaborates with other areas of expertise within the agency, creating a powerful synergy.
Amazon & SEA
SEA drives qualified traffic on Google that can be redirected to your Amazon listings or your store. The high-intent keywords identified through SEA directly inform your SEO strategy on the marketplace.
Amazon & Social Ads
Social ads build brand awareness, which helps drive conversions on Amazon. A well-targeted Meta or TikTok campaign directs traffic to your Brand Store and boosts organic sales through the halo effect.
Amazon & SEO
SEO drives qualified traffic to Amazon through organic search results. The brand authority you build on your website directly boosts the performance of your product listings on the marketplace.
Amazon & Creative Ads
The creative assets developed for your social media ad campaigns are given a new lease on life on Amazon: product images, short videos, and lifestyle formats that enhance your A+ pages, Brand Store, and DSP ads.
Our customers talk about us
“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
E-commerce & SaaS“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
Nutrition & DNVB“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
FAQ: Amazon Agency
Why will selling on Amazon be essential for brands in 2025?
Amazon is the leading e-commerce site in France and worldwide: it attracts over 160 million monthly visitors in France, and 30% of French online shoppers make at least one purchase on the platform every month. Ignoring Amazon means leaving visibility and sales to your competitors. But the marketplace isn’t something you can just wing—it requires expertise in product listing optimization, Amazon Ads, logistics, and account management to be truly profitable.
What is the difference between Seller Central and Vendor Central?
Seller Central is the model for selling as a third-party seller (3P): you sell directly to buyers on Amazon and control your own prices and inventory. Vendor Central is the model for selling as an Amazon supplier (1P): Amazon purchases your products and resells them under its own name. The Seller model offers more flexibility and higher margins, while the Vendor model provides access to certain premium features but with less control. We primarily work with Seller Central and guide you toward the structure best suited to your business.
What is the Buy Box, and how do you get it?
The Buy Box is the "Add to Cart" button prominently displayed on a product page. When multiple sellers offer the same product, Amazon awards the Buy Box to the seller who offers the best balance of price, availability, logistics performance, and quality of service. Winning the Buy Box is crucial: over 80% of Amazon sales go through it. The key criteria are: a healthy account, a competitive price, fast shipping (FBA is a major advantage), and a low order failure rate.
How does Amazon Ads work?
Amazon Ads includes several advertising formats: Sponsored Products (ads in search results for targeted keywords), Sponsored Brands (brand banners at the top of search results), Sponsored Display (retargeting on and off Amazon), and Amazon DSP (programmatic advertising to reach audiences outside of Amazon). Amazon advertising operates on a cost-per-click (CPC) basis for Sponsored formats. ACOS (Advertising Cost of Sales) is the primary KPI: it measures the proportion of advertising costs relative to your sales revenue. We optimize campaigns to achieve a target ACOS aligned with your margins.
How can you optimize your product listings for Amazon SEO?
Amazon SEO is based on the A10 algorithm, which prioritizes relevance and sales performance. The key optimization factors are: a well-structured product title with priority keywords, benefit-oriented bullet points, a comprehensive description, filled-in backend keywords, high-quality visuals (at least 7 images, including lifestyle photos and a video), and A+ pages that boost the conversion rate. Customer reviews and the conversion rate also directly influence search result rankings.
FBA or FBM: Which logistics option should you choose for selling on Amazon?
FBA (Fulfillment by Amazon): You send your inventory to Amazon warehouses, which handle order fulfillment, shipping, and customer service. Key benefits: Prime eligibility and algorithmic boost. FBM (Fulfillment by Merchant): You manage logistics yourself from your own warehouses. Better suited for bulky products, low-margin items, or slow-moving inventory. FBA is recommended for most e-commerce products: it improves visibility and conversion rates and makes it easier to win the Buy Box.
How much does Amazon consulting cost at Stride-up?
Pricing varies depending on the scope of services: account management only, ad activation, or comprehensive support including strategy, content, Amazon Ads, and reporting. We work on a no-obligation, monthly basis, with an initial audit included. The budget is tailored to the size of your catalog, your current sales volume, and your growth goals. We’ll discuss this during our initial consultation call.