Amazon, the world's e‑commerce leader
Put your products in front of millions of buyers
The Amazon opportunity for your business
Present in France and across the globe, the Amazon marketplace offers immense commercial potential thanks to a triple opportunity: the visibility it gives your products, the ability to outsource logistics, and international expansion just a click away.
But selling on Amazon can't be improvised. The right instincts, day-to-day management and multiple areas of expertise (strategy, logistics, content, search, advertising) are essential to succeed on the marketplace. And 30% of French online shoppers buy on Amazon at least once a month.
Get supporte-commerce site worldwide and in France
monthly visitors in France
Our Amazon expertise
From launch to growth, we take charge of your entire marketplace presence: content, advertising, logistics and data.
Account management
Onboarding, product feeds, customer reviews, promotions, catalog and Seller Central performance metrics, we handle day-to-day operations for you.
average sales growth on the accounts we structure from A to Z
Listing optimization
Titles, bullets, keywords, backend search terms, main and secondary images, every listing is calibrated to maximize organic visibility and conversion rate.
average conversion rate uplift after a full listing overhaul
Amazon Ads
Creation, structuring and continuous optimization of campaigns: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP to cover the entire funnel.
average ROAS on Amazon Ads campaigns managed by Stride-up
A+ Content & Brand Store
Enriched A+ pages, visual modules, a custom Brand Store and conversion-focused copywriting, to turn every visit into a purchase.
conversion uplift on listings with A+ content versus standard listings
Reporting & insights
Custom dashboard updated in real time, sales data analysis, competitive monitoring and weekly recommendations to steer growth.
visibility on your Amazon KPIs: sales, ACOS, Buy Box, organic ranking
Selling on Amazon?
We audit your Seller Central account and show you what's possible to generate.
Request a free auditAmazon impact for our clients
Concrete results from Amazon accounts we manage day to day on Seller Central and Amazon Ads.
A proven process, measurable results
Discovery call
Let's take the time to talk.
You introduce your brand, its story, your goals and your challenges. We introduce Stride-up, our DNA and an overview of our methodology.
Do we share the same vision? Let's move on to the next step: the audit.
Audit and recommendations
7 daysWe organise our audit in three phases:
- Identifying the opportunities in your market on Amazon: demand for your products, competitor performance, keyword potential - Analysing your current Amazon presence: sales performance, Seller Central management, content, advertising (Amazon Ads & DSP) - Presenting a detailed strategic plan to reach your goals
Setup
14 daysOnce the account is configured, our teams commit to:
- Identifying the priority keywords to position your products - Adapting and optimizing your content to build the first product listings - Proposing an A+ page and brand store structure - Defining the advertising strategy (formats, structure, targeting and budget) - Delivering a custom dashboard updated in real time
The partnership
No commitmentAs your partner, we take care of:
- Strategic vision (catalog, pricing, international) - Operational rollout (content, advertising, logistics) - Constant optimization through test & learn
Ongoing communication with you and your teams: on Slack daily, and during bi-weekly calls.
Our shared goal is the performance of your account. To guarantee our commitment: we work with no lock-in contract.
Shall we talk?
Got an Amazon project, a question, or the urge to scale your marketplace presence? We're here.
Get supportOur culture at Stride-up
Transparency
No pointless talk, no unkeepable promises: things are said as they are. Results, wins and areas to improve alike, everything is shared clearly, unfiltered.
Quality
Every project deserves the highest level of demand. Whether a campaign, a piece of content or a visual creation, every detail is crafted with care. Quality is what makes the difference over time.
Performance
We don't build campaigns, we build growth engines. Every strategy is designed to evolve, adapt to data and produce measurable results.
Synergy of levers
Amazon never works alone. To deploy truly high-performing digital strategies, it integrates with the agency's other areas of expertise and creates a powerful multiplier effect.
Amazon & SEA
SEA drives qualified traffic on Google that can be redirected to your Amazon listings or your store. The high-intent keywords identified through SEA directly shape your search strategy on the marketplace.
Amazon & Social Ads
Social Ads build the brand awareness that makes conversion on Amazon easier. A well-targeted Meta or TikTok campaign redirects to your Brand Store and boosts organic sales through the halo effect.
Amazon & SEO
SEO feeds Amazon with qualified traffic from organic searches. The brand authority built on your website directly strengthens the performance of your product listings on the marketplace.
Amazon & Creative Ads
The creative assets developed for your Social Ads campaigns find a second life on Amazon: product visuals, short videos and lifestyle formats that enrich your A+ pages, Brand Store and DSP ads.
Our clients talk about us
E-commerce & SaaS« I work with this company and I have to say I'm extremely satisfied. Their values of transparency, involvement and responsiveness, performance and overall business vision are truly put into practice every day. »
Nutrition & DNVB« We've been working with Stride-up since their launch. They helped us with the overall structuring of the account with personalized support. Their versatility and the number of DNVBs they manage let us A/B test different ad models. »
« We've been working with Stride-up for several months and we're delighted with this collaboration. The team is as professional as it is available and responsive, it's a real pleasure to work together. The results are there. »
FAQ: Amazon Agency
Why is selling on Amazon essential for brands in 2025?
Amazon is the number one e-commerce site in France and worldwide: over 160 million monthly visitors in France, and 30% of French online shoppers make at least one purchase on the platform every month. Ignoring Amazon means handing visibility and sales to your competitors. But the marketplace can't be improvised; it demands mastery of product search optimization, Amazon Ads advertising, logistics and account management to be truly profitable.
What's the difference between Seller Central and Vendor Central?
Seller Central is the third-party seller (3P) model: you sell directly to buyers on Amazon, you control your prices and your stock. Vendor Central is the supplier (1P) model: Amazon buys your products and resells them under its own name. The Seller model offers more flexibility and margin, while the Vendor model guarantees access to certain premium features but with less control. We work mainly on Seller Central and guide you toward the structure best suited to your business.
What is the Buy Box and how do you win it?
The Buy Box is the 'Add to cart' button featured on a product listing. When several sellers offer the same product, Amazon awards the Buy Box to the one offering the best balance of price, availability, logistics performance and service quality. Winning the Buy Box is decisive: over 80% of Amazon sales go through it. The key criteria are: a healthy account, a competitive price, fast shipping (FBA is a major asset) and a low order defect rate.
How does Amazon Ads advertising work?
Amazon Ads includes several ad formats: Sponsored Products (ads in search results on targeted keywords), Sponsored Brands (brand banners at the top of results), Sponsored Display (retargeting on and off Amazon) and Amazon DSP (programmatic to reach audiences beyond Amazon). Amazon advertising runs on cost per click (CPC) for the Sponsored formats. ACOS (Advertising Cost of Sales) is the main KPI: it measures the share of advertising in your sales revenue. We optimize campaigns to reach a target ACOS aligned with your margins.
How do you optimize product listings for Amazon search?
Amazon search (Amazon SEO) relies on the A10 algorithm, which favors relevance and sales performance. The optimization levers are: a product title structured around priority keywords, benefit-driven bullet points, a complete description, backend keywords filled in, high-quality visuals (7 images minimum, including lifestyle photos and a video), and A+ pages that increase conversion rate. Customer reviews and conversion rate also directly influence ranking in search results.
FBA or FBM: which logistics model should you choose to sell on Amazon?
FBA (Fulfillment by Amazon): you send your stock to Amazon's warehouses, which handle preparation, shipping and customer service. Major advantage: Prime eligibility and an algorithmic boost. FBM (Fulfillment by Merchant): you handle logistics yourself from your own warehouses. Better suited to bulky products, tight margins or slow-moving references. FBA is recommended for most e-commerce products: it improves visibility, conversion and makes winning the Buy Box easier.
How much does an Amazon partnership cost at Stride-up?
The price varies with scope: account management only, advertising activation, or a full partnership including strategy, content, Amazon Ads and reporting. We work with no lock-in on a monthly basis, with an initial audit included. The budget is calibrated to the size of your catalog, your current sales volume and your growth goals. We'll discuss it during the discovery call.