Premium Fashion Collection

We help fashion and lifestyle brands shine online

Maximize the impact of your collections, boost your sales, and take control of your brand image.

Talk to a fashion expert →
Stride-up Fashion Collection
Social Ads - Tote BagSocial Ads - Tote Bag (Worn)
Social Ads - Tote Bag. Meta · TikTok · Pinterest.Starting at €1,500
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SEA - ShirtSEA - Worn Shirt
SEA - Shirt. Google Search · Shopping · Pmax.Starting at €1,800
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Climate Control - Reversible JacketFlow Management - Reversible Jacket
Feed Management - Reversible Jacket. Feedoptimizer · Catalog · CSV.Starting at €1,000
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Creative Ads - BobCreative Ads - Bob Worn
Creative Ads - Bob. Motion · Static · UGC.Starting at €1,000
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SEO & Content - CardiganSEO & Content - Worn Cardigan
SEO & Content - Cardigan. Blog · Technical · Links.Starting at €2,000
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Email & CRM - PyjamaEmail & CRM - Worn pajamas
Email & CRM - Pyjama. Klaviyo & Automation.Starting at €1,700
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UGC - HoodieUGC - Worn hoodie
UGC - Hoodie. Creators · Formats · Distribution.Starting at €800
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Studio
Filming - Trench CoatShooting - Trench Coat Look
Filming - Trench. Studio · On location · Motion.Starting at €1,800
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Photo Shoot - KimonoPhoto Shoot - Kimono Worn
Photo Shoot - Kimono. Product Photography · Editorial · Lifestyle.Starting at €1,800
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Amazon - Shopping CartAmazon - Baby Carrier
Amazon - Shopping Cart. Seller · Vendor · DSP.Starting at €1,400
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Included
Data & Tracking - CapData & Tracking - Worn Cap
Data & Tracking - Cap. Looker Studio · GTM · Analytics.Starting at €600
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Beta
AI & Automation - SlippersAI & Automation - Worn Slippers
AI & Automation - Slippers. Generation · Optimization · Workflow.Starting at €800
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Fashion Industry

Your brand is unique

The fashion, luxury, jewelry, and accessories industry requires a unique approach—just like your brand.

We tailor our strategies to reflect the uniqueness of each brand, aligning our campaigns with your brand image, tone, and positioning.

Learn more about our processes →
+€40 millionin managed media budget in the fashion sector
+30Fashion brands we work with
Overview

A holistic approach

We adopt a 360-degree strategy that integrates all digital performance channels.

SEA

Search & Shopping Ads

Capture the intent to buy at the exact moment your customers are searching for your products. Google Shopping, Performance Max, and Search Ads drive highly qualified traffic that aligns with your product collections.

Social Ads

Meta, TikTok, Pinterest

Build brand appeal and reach your audiences where they find inspiration. Meta, TikTok, and Pinterest are the natural digital showcases for the fashion industry.

Email

CRM & Automation

Build customer loyalty and maximize their lifetime value. Welcome flows, abandoned cart flows, post-purchase flows, and win-back flows: each sequence strengthens the connection with your brand.

Creation

Creative Strategy

Effective creative work is the key to success in the fashion industry. We analyze every visual, formulate creative concepts, and develop formats that drive conversions.

SEO

Search Engine Optimization

Build a sustainable organic presence for your collections. Fashion SEO relies on a content architecture tailored to product refresh cycles.

References

The impact of our approach

Fashion, lifestyle, and luxury brands that have accelerated their digital growth with our teams.

BalzacFashion
+24%in online revenue vs. the previous year
-2%in media budget vs. the previous yearLearn more about the case →
CabaïaLifestyle
x4.8Average Meta ROAS over 6 months
+40%new customers vs. the previous yearLearn more about the case →
Louise DamasJewelry
+35%ROAS increase following restructuring
-18%compared to the previous yearLearn more →
Our method

How We Work

01

Understanding the Brand

What is your brand's positioning? How does it stand out?

These questions guide our strategy to ensure that every action we take strengthens your unique position in the market.

02

Audit & Recommendations

We analyze approximately 100 key metrics across your current digital channels.

We keep what works and optimize what needs to be optimized.

7 days
03

Product Hero

Budget and time are valuable resources: we work with you to select the products and collections to prioritize.

04

Setup

Our teams are committed to quickly laying the groundwork for immediate results.

Tagging Plan · Custom Dashboard · Campaigns · GA4 · Product Feeds · Welcome Flow

14 days
05

Creative Strategist

We analyze each creative, formulate hypotheses, and develop compelling ads to maximize performance.

06

Segmentation & LTV

We analyze purchasing behavior to segment your customer base and precisely target your customers.

07

Shall we talk about it?

Do you have a fashion brand, a collection to launch, or growth ambitions? We’re here to help.

Talk to a fashion expert →
Sophian Petitprez - Founder of Stride-up
A Message from the Founder

If you run a fashion brand, you’ve probably noticed this: you’re often treated like just another e-commerce site. But a collection, a season, or a drop can’t be managed like an ordinary catalog.

80% of what we do is the same as in other industries: acquisition, data, creative work, and profitability. But the remaining 20% makes all the difference. It comes down to product sensitivity, the pace of collections, and the delicate balance between image and performance. It’s for that 20% that we’ve put together a team entirely dedicated to fashion.

That’s what has made fashion our leading sector and turned many brands into true success stories, even in a challenging market. You don’t support a fashion brand the same way you support other businesses. And that’s exactly what makes the difference in your results.

Sophian Petitprez
Founder · Stride-up
FAQ

Fashion Agency FAQ

Why work with an agency that specializes in the fashion industry?

The fashion industry has its own rhythms (collections, sales, Black Friday), its own creative codes, and its own platforms. Stride-up works with more than 30 fashion and lifestyle brands: we understand product cycles, workflow challenges, and the creative formats that drive conversions.

Which digital strategies are most effective for a fashion brand?

Meta Ads and Google Shopping are essential pillars. TikTok is gaining momentum, while Pinterest remains underutilized but highly effective. Email marketing (Klaviyo) can account for up to 30% of revenue with a well-tuned strategy.

How do you handle seasonal peaks?

Proactive planning and responsiveness. We prepare creative assets 6 to 8 weeks before each peak, gradually ramp up the budget, and provide daily monitoring during critical periods.

What can Stride-up do to help me manage my product feed?

We optimize the distribution of your catalog on Google Shopping, Meta, and price comparison sites. We are one of the few Channable partners in France.

What is your collaboration model?

We work on a no-obligation, monthly basis. Each brand is assigned a dedicated account manager and has direct access to specialized teams via Slack on a daily basis.

What is the difference between Social Ads and UGC?

Social Ads manages media distribution and buying (Meta, TikTok, Pinterest) with a focus on performance and ROAS. UGC produces native creative formats—authentic videos shot by creators—that fuel these campaigns. The two complement each other: without good content, ads don’t convert.

How do you measure the performance of your initiatives?

Each client has access to a personalized dashboard (Looker Studio) that is updated daily. We monitor ROAS, CAC, conversion rates, LTV, and changes in online revenue. A structured monthly review with a written report is conducted on a regular basis.

Our Fashion Circle

For brands that want to grow without compromising their image. Creative benchmarks, market analysis, and feedback every month.