We generate qualified leads for SaaS brands
From advertising to CRM, a proven method.
A multi-lever strategy,
built for SaaS
Our approach covers the entire acquisition, activation and retention funnel. Each lever reinforces the others to maximize the return on every euro invested.
Search Engine Advertising
Targeted ads on high purchase-intent queries. We capture prospects at the exact moment they are looking for a solution, and we optimize every euro invested to maximize qualified lead volume.
on Google Ads MQL CPA for a SaaS client
Meta · LinkedIn · TikTok
We target cold prospects at the start of their journey and retarget warm ones about to convert. Every campaign is built to perform across the entire funnel.
in lead volume vs non-segmented campaigns
Nurturing & Lead Scoring
Personalized email sequences to keep your prospects engaged throughout their journey. Native integration with your CRM for precise SQL/MQL scoring.
average ROI on automation sequences vs one-shot
Dashboards & Analytics
Real-time reporting focused on the KPIs that matter: CPL, SQL conversion rate, CAC, LTV. No vanity metrics, only the figures that drive your decisions.
visibility on your KPIs in dedicated dashboards
Turn prospects into profitable customers, fast
In SaaS, success means quickly turning your prospects into loyal, profitable customers. The sales cycle is long, competition is fierce and acquisition costs can spiral fast without a structured strategy.
At Stride-up, we design tailored lead generation strategies aligned with your long-term growth objectives and your business model, tracking the KPIs that matter: CPL, SQL rate, CAC and LTV.
Generate qualified leadsof MQL generated for Octopia in one year with our SEA campaigns
on MQL lead CPA on Google Ads vs the previous year
The impact of our SaaS campaigns
Concrete results from lead gen strategies we run day to day for B2B SaaS companies.
The Stride-up 360° digital offering
We combine our expertise in SEA, Social Ads, SEO, content creation, Email marketing, Amazon and data analysis to support your growth and development.
Our teams work in synergy to give you a seamless, consistent client experience.
Contact usA proven process, measurable results
Discovery call
Let's take the time to talk.
You walk us through your SaaS, its growth objectives, your ICP and your acquisition challenges. We share our lead gen methodology tailored to SaaS sales cycles.
Same vision? Let's move on to the audit.
Audit & Recommendation
7 daysWe analyze around a hundred checkpoints across your ad accounts and your current acquisition strategy.
In short: we keep what works and optimize what needs to be.
Setup
7 daysOur teams prioritize high-value optimizations for fast performance:
- Tagging plan and key event tracking - Custom dashboard updated in real time - SEA and Social Ads campaign creation - GA4 setup and conversion goals
CRM integration
7 daysWe adapt our stack to your CRM environment for a smooth integration, boosting your sales teams' efficiency and the profitability of their work.
Compatible with HubSpot, Salesforce, Pipedrive, Typeform and Make.
Goals & Scoring
Together, we set target Cost per Lead goals, factoring in your sales process, your ACV and your conversion rates by segment.
We define your SQL and MQL to score leads as soon as they enter the pipeline.
Creative Strategy
We continuously monitor the market to explore new angles, hooks and marketing mechanics tailored to SaaS.
We analyze every creative, form hypotheses and develop compelling ads to maximize performance and lower CPL.
Our culture at Stride-up
Transparency
No pointless talk, no unkeepable promises: things are said as they are. Results, wins and areas to improve alike, everything is shared clearly, unfiltered.
Quality
Every project deserves the highest level of demand. Whether a campaign, a piece of content or a visual creation, every detail is crafted with care. Quality is what makes the difference over time.
Performance
We don't build campaigns, we build growth engines. Every strategy is designed to evolve, adapt to data and produce measurable results.
Synergy of levers
SaaS never works alone. To deploy truly high-performing digital strategies, it integrates with the agency's other areas of expertise and creates a powerful multiplier effect.
SEA & CRM
SEA drives qualified traffic, CRM makes it pay off over time. By capturing prospects in nurturing sequences, every euro invested in Google Ads generates impact well beyond the first click.
Social Ads & SEA
Social Ads build awareness and generate new leads at the top of the funnel. SEA captures intent at the bottom of the funnel. Together, they cover the entire decision cycle of a SaaS buyer.
Creative Ads & Landing Page
The best campaigns rely on total creative-LP consistency. We design landing pages tailored by persona and funnel stage, maximizing conversion at every touchpoint.
Data & Attribution
Without rigorous attribution, tracking is impossible. We connect all your sources (ads, CRM, back-office revenue) in a unified dashboard to make decisions based on the real KPIs: CAC, LTV, churn.
FAQ: SaaS Lead Gen Agency
What is the difference between an MQL and an SQL for a SaaS?
An MQL (Marketing Qualified Lead) is a prospect who has shown interest in your product: downloading a white paper, registering for a webinar, visiting the pricing page. An SQL (Sales Qualified Lead) is a prospect your sales team has qualified as having real short-term purchase potential: budget, need, authority, timeline. At Stride-up, we define these qualification thresholds together from the start so that every lead delivered matches your definition, not ours.
How does Stride-up integrate our campaigns with our CRM?
We connect your advertising sources (Google Ads, Meta, LinkedIn) to your CRM via native tools or via Make for more complex cases. The goal: track conversion data all the way to the final sale in your CRM (HubSpot, Salesforce, Pipedrive) and feed campaigns back with closing data to optimize toward the right signals.
What minimum budget for an effective SaaS lead gen strategy?
A budget that is too low dilutes algorithmic learning and skews optimization data. In general, a media budget of at least €3,000/month lets you collect enough data to optimize toward a realistic target CPL. We discuss the optimal sizing together during the discovery call.
How long to see concrete results?
The first few weeks are about setting up the structure (tracking, campaigns, dashboards). Significant results on CPL and MQL volume generally appear after 6 to 8 weeks of continuous optimization. The maturity plateau, where campaigns run at optimal capacity, is more around the 3-month mark.
Does Stride-up work with B2B or B2C SaaS?
Mainly B2B and mid-market, where sales cycles are longer and lead scoring is critical. Our Nautilus team specializes in SaaS lead gen and masters the specifics of these cycles: long-duration retargeting, multi-touch nurturing, attribution over extended windows.