We generate qualified leads for SaaS companies
From advertising to CRM: a proven approach.
A multi-channel strategy—
—designed for SaaS
Our approach covers the entire acquisition-activation-retention funnel. Each strategy reinforces the others to maximize the return on every dollar invested.
Search Engine Advertising
Ads targeted at search queries with high purchase intent. We capture leads at the exact moment they’re looking for a solution, and we optimize every dollar spent to maximize the volume of qualified leads.
Google Ads CPA MQL for a SaaS client
Meta · LinkedIn · TikTok
We target cold prospects who are just beginning to consider a purchase and retarget warm prospects who are on the verge of converting. Each campaign is designed to work across the entire sales funnel.
lead volume vs. non-targeted campaigns
Nurturing & Lead Scoring
Personalized email sequences to keep your prospects engaged throughout their journey. Native integration with your CRM for accurate SQL/MQL scoring.
Average ROI for automation sequences vs. one-shot campaigns
Dashboards & Analytics
Real-time reporting focused on the KPIs that matter: CPL, SQL conversion rate, CAC, LTV. No vanity metrics—just the numbers that drive your decisions.
insight into your KPIs via dedicated dashboards
Quickly turn leads into profitable customers
In the SaaS industry, success means quickly converting your prospects into loyal, profitable customers. The sales cycle is long, competition is fierce, and acquisition costs can spiral out of control quickly without a structured strategy.
At Stride-up, we design customized lead generation strategies that align with your long-term growth goals and business model, focusing on the key metrics that matter: CPL, SQL rate, CAC, and LTV.
Generate qualified leadsMQLs generated for Octopia in one year through our SEA campaigns
CPA on Google Ads MQL leads vs. the previous year
The impact of our SaaS campaigns
Tangible results from lead generation strategies we manage on a daily basis for B2B SaaS companies.
The Stride-up 360° digital offer
We combine our expertise in SEA, social media advertising, SEO, content creation, email marketing, Amazon, and data analysis to support your growth and development.
Our teams work together to provide you with a comprehensive and consistent customer experience.
Contact usA well-established process, measurable results
Discovery call
Let's take some time to talk.
You’ll present your SaaS platform, its growth objectives, your KPIs, and your acquisition challenges. We’ll share our lead generation methodology tailored to SaaS sales cycles.
Do we share the same vision? Let's move on to the audit.
Audit & Recommendations
7 daysWe analyze approximately 100 key metrics across your ad accounts and your current acquisition strategy.
In short: we keep what works and optimize what needs to be optimized.
Setup
7 daysOur teams prioritize high-value optimizations to deliver quick results:
- Tagging and tracking plan for key events - Custom dashboard updated in real time - Creation of SEA and social media ad campaigns - Setup of GA4 and conversion goals
CRM Integration
7 daysWe tailor our technology stack to your CRM environment to ensure seamless integration, boosting the efficiency of your sales teams and the profitability of their efforts.
Compatible with HubSpot, Salesforce, Pipedrive, Typeform, and Make.
Objectives & Scoring
Together, we set target Cost-per-Lead goals, taking into account your sales process, your LCA, and your conversion rates by segment.
We define your SQL and MQL to score leads as soon as they enter the pipeline.
Creative Strategy
We are constantly on the lookout for new angles, hooks, and marketing strategies tailored to SaaS.
We analyze each ad, formulate hypotheses, and develop compelling ads with the goal of maximizing performance and reducing the cost per lead.
Shall we talk about it?
Do you have a SaaS lead generation project? We're here to help.
Request a free auditOur Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Synergy of levers
SAAS never operates in isolation. To implement truly effective digital strategies, it integrates with the agency’s other areas of expertise and creates a powerful synergy.
SEA & CRM
SEA drives qualified traffic, while CRM helps maximize its long-term value. By capturing leads through nurturing sequences, every euro invested in Google Ads generates an impact that extends far beyond the initial click.
Social Ads & SEA
Social Ads build brand awareness and generate new leads at the top of the funnel. SEA captures intent at the bottom of the funnel. Together, they cover the entire decision-making cycle of a SaaS buyer.
Creative Ads & Landing Pages
The best campaigns are built on seamless integration between creative and landing pages. We design landing pages tailored to each persona and stage of the funnel, maximizing conversion at every touchpoint.
Data & Attribution
Without accurate attribution, it’s impossible to make informed decisions. We connect all your data sources (ads, CRM, back-office revenue) into a unified dashboard so you can make decisions based on real KPIs: CAC, LTV, and churn.
Our customers talk about us
“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
E-commerce & SaaS“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
Nutrition & DNVB“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
FAQ: Lead Gen SAAS Agency
What is the difference between an MQL and an SQL in the context of SaaS?
An MQL (Marketing Qualified Lead) is a prospect who has shown interest in your product—by downloading a whitepaper, registering for a webinar, or visiting the pricing page. An SQL (Sales Qualified Lead) is a prospect whom your sales team has qualified as having real potential to make a purchase in the short term, with the necessary budget, need, decision-making authority, and timeline. At Stride-up, we work with you to define these qualification thresholds from the start so that every lead we deliver matches your definition—not ours.
How does Stride-up integrate our campaigns with our CRM?
We connect your advertising sources (Google Ads, Meta, LinkedIn) to your CRM using native tools or Make for more complex cases. The goal: to track conversion data all the way through to the final sale in your CRM (HubSpot, Salesforce, Pipedrive) and feed that closing data back into your campaigns to optimize based on the right signals.
What is the minimum budget required for an effective SaaS lead generation strategy?
A budget that is too small dilutes algorithmic learning and skews optimization data. Generally speaking, a media budget of at least €3,000 per month allows you to collect enough data to optimize toward a realistic CPL target. We’ll discuss the optimal budget size together during the discovery call.
How long does it take to see tangible results?
The first few weeks are spent setting up the infrastructure (tracking, campaigns, dashboards). Significant improvements in CPL and MQL volume typically become apparent after 6 to 8 weeks of continuous optimization. The point at which the campaigns reach full maturity and are running at optimal performance is generally around 3 months.
Does Stride-up work with B2B or B2C SaaS companies?
Primarily B2B and mid-market, where sales cycles are longer and lead scoring is critical. Our Nautilus team specializes in SaaS lead generation and has a deep understanding of the unique aspects of these cycles: long-term retargeting, multi-touch nurturing, and attribution across extended time frames.