Email marketing: the most cost-effective strategy
Transform your prospects, build customer loyalty and maximize lifetime value
The importance of email marketing for your business
Email marketing is the key to building customer loyalty and maximizing the return on customer acquisition costs. With well-designed email workflows and a targeted, segmented email strategy, you can generate up to 30% more revenue.
Sending the right message to the right person at the right time: that’s the key to a successful CRM strategy.
Be accompaniedgenerated on average for every euro invested in email marketing
A significant portion of e-commerce revenue can be generated through email with a well-targeted strategy
Our email marketing expertise
From CRM strategy to deliverability, including automation and newsletters: end-to-end expertise to ensure every email delivers value.
CRM Strategy
We provide tailored strategic recommendations to help you structure your CRM, segment your customer base, and maximize your customers’ lifetime value. Every decision is data-driven.
A significant portion of e-commerce revenue can be generated through email marketing with a well-targeted strategy
Automation & Workflows
Cart abandonment, welcome, post-purchase, winback, anniversary: we set up workflows that generate revenue 24/7, whether starting from scratch or optimizing existing ones.
Average ROI for automation flows vs. one-time campaigns
Newsletter & Campaigns
From editorial planning to delivery—including segmentation, template creation, and A/B testing—we handle every aspect of your newsletter campaigns.
average open rates for segmented campaigns vs. mass-market mailings
Deliverability
SPF, DKIM, DMARC, domain warming, list cleaning: we diagnose and fix all deliverability issues to ensure your emails land in the inbox.
target deliverability rate for the accounts we manage
Reporting & Analytics
A custom dashboard, updated in real time, to track opens, clicks, attributed revenue, and unsubscribe rates. You get a clear picture of the impact of each email campaign.
insight into your email KPIs in your dedicated dashboards
Do you have an untapped email list?
We'll audit your account and show you what you can generate.
Request an email audit
Lilia
Head of Email & CRM
“Email isn’t a mass channel—it’s a precision channel. The brands that succeed are the ones that send the right message to the right person at the right time—with flawless deliverability.Talk to Lilia
At Stride-up, we build workflows that work for you 24/7, and campaigns that convert because they’re truly personalized.”
A well-established process, measurable results
Discovery call
Let's take some time to talk.
You tell us about your brand, its history, your goals, and the challenges you face. We’ll introduce you to Stride-up, our core values, and give you an overview of our methodology.
Do we share the same vision? Let’s move on to the next step: the audit.
Audit and recommendation
7 daysWe analyze the performance of your email marketing tool in several areas:
- Account setup and settings - Analysis of lead generation and active lists - Review of existing workflows (technical settings, content, performance) - Review of campaigns (segmentation, frequency, content, performance)
Based on these findings, we offer strategic recommendations tailored to your specific challenges.
Setup
14 daysDuring this period, we are committed to:
- Ensure your email marketing tool is properly configured - Create and configure the main workflows - Design newsletter templates tailored to different content types - Develop an editorial calendar - Deliver a customized dashboard updated in real time
Support
Open-ended, non-bindingAs your partner, we handle:
- Strategic vision (acquisition, retention, winback) - Operational implementation (workflows, newsletters, segments) - Continuous optimization through regular A/B testing - Ensuring your emails are delivered successfully
We’ll stay in constant communication with you and your teams: on Slack every day and during biweekly calls.
Shall we talk about it?
Do you have an email marketing project, a question, or want to scale up your CRM? We're here to help.
Request an email auditThe Impact of Email Marketing on Our Clients
Tangible results from the CRM strategies we manage on a daily basis using Klaviyo and Brevo.
Our Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Synergy of levers
Email never stands alone. To implement truly effective digital strategies, it integrates with the agency’s other areas of expertise and creates a powerful synergy.
Email & SEA
SEA drives qualified traffic, while email marketing helps maximize its return over time. By capturing visitors in nurturing workflows, every euro invested in Google Ads generates an impact that extends far beyond the initial click.
Email & Social Media Ads
Social Ads build brand awareness and generate new leads. Email marketing converts those leads into customers and fosters customer loyalty. Together, they cover the entire acquisition-retention funnel.
Email & SEO
SEO generates sustainable organic traffic, which email marketing then monetizes. Every blog post and every SEO-optimized landing page serves as an entry point into an email sequence that guides the visitor through the purchasing process.
Email & Creative Ads
The best creative assets from social ads are repurposed for email campaigns. Consistency in visuals and messaging across channels strengthens brand recall and improves conversion rates.
Our customers talk about us
“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
E-commerce & SaaS“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
Nutrition & DNVB“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
FAQ: Email Marketing Agency
What is email marketing, and why is it the most cost-effective strategy?
Email marketing refers to all communication activities sent via email to a contact list: newsletters, automated workflows, and promotional campaigns. It is the digital channel with the highest ROI—generating an average of €36 for every €1 invested, according to industry studies. Unlike social media, you own your list: no algorithm can reduce your reach overnight. When executed well, email marketing can account for up to 30% of an e-commerce business’s revenue, making it an essential pillar of any CRM strategy.
What is the difference between a newsletter and an automation workflow?
A newsletter is a campaign sent manually to a segment of contacts at a specific date and time. An automation flow (or automated sequence) is triggered by a user’s behavior: abandoned cart, first purchase, inactivity, birthday. Flows run in the background 24/7 and generate revenue without human intervention. A successful email strategy combines both: flows drive recurring revenue, while newsletters nurture customer relationships and build brand engagement over time.
What is deliverability, and why is it critical for my campaigns?
Deliverability measures the ability of your emails to reach your recipients’ inboxes—not their spam or promotions folders. It depends on several factors: the reputation of your sending domain, the quality of your list (bounce rate, inactive contacts), technical configuration (SPF, DKIM, DMARC), and the relevance of your content. A deliverability issue can cut your campaign performance in half without you even realizing it. It’s always the first thing we audit for a new client.
Which email marketing platform should you choose: Klaviyo, Brevo, or Mailchimp?
The choice depends on your specific situation. Klaviyo is the go-to platform for Shopify and WooCommerce e-commerce businesses: native integration, advanced behavioral segmentation, and detailed product reporting. Brevo (formerly Sendinblue) is well-suited for smaller budgets and B2B or SaaS businesses. Mailchimp remains popular, but its pricing and segmentation limitations make it less competitive for advanced strategies in 2025. We primarily work with Klaviyo and will guide you toward the platform best suited to your volume, technical stack, and goals.
How long does it take to see the first results of an email strategy?
The first results are visible quickly—this is one of the advantages of email marketing over SEO. Within the first few weeks of setup, the main workflows (abandoned cart, welcome, post-purchase) generate measurable revenue. For newsletter campaigns, the impact is immediate with every send. However, structural gains—improved open rates, increased sender domain reputation, and fine-tuning of segments—take 2 to 3 months of continuous support to fully materialize.
How can you effectively build and grow your email list?
An email list is built through qualified capture points: exit-intent pop-ups, forms embedded on key pages, and sign-up offers (welcome discounts, exclusive content, contests). Quality trumps quantity: a list of 10,000 engaged contacts outperforms a list of 100,000 inactive contacts in terms of revenue generated and deliverability. We systematically audit the lead acquisition strategy alongside the workflows and campaigns—everything is interconnected; poor lead capture damages domain reputation and penalizes all email sends.
How much does email marketing support cost at Stride-up?
Pricing varies depending on the scope of services: flow management only, recurring newsletters, or comprehensive support including strategy, creation, A/B testing, and ongoing optimization. We work on a no-obligation monthly basis, with an initial audit included in the service. The budget is tailored to your email volume, the number of workflows to be set up, and your desired campaign frequency. We’ll discuss this during our introductory call—no commitment, no pressure.