We generate qualified leads for the real estate industry
Achieve your goals with a data-driven, no-obligation approach.
Customized solutions for real estate professionals
A real estate marketing agency drives the acquisition of qualified leads (buyers, sellers, renters, investors) through SEA, social media ads, SEO, and CRM integration, focusing on optimizing the cost per actual lead through to closing rather than on volume.
Success in the real estate industry depends on the ability to quickly attract qualified prospects. That’s why we offer solutions tailored to your specific needs: leads that turn into loyal customers.
Our teams are experts in the real estate industry: targeted CPL by property type, seamless CRM integration, quick lead assignment, and real-time reporting.
Discover our processesqualified leads generated for real estate professionals
more qualified leads through a multi-channel approach versus a single-channel approach
A 360° approach to real estate
We leverage the most effective strategies to generate qualified leads in the real estate sector.
SEA
Ads targeted to relevant search engine queries. We capture leads at the exact moment they take action.
Social Ads
We target cold leads who are just beginning to consider a purchase and retarget warm leads who are about to complete a transaction.
SEO
We optimize your online presence to capture leads when they’re searching and build sustainable organic traffic.
CRM
We connect your campaigns to your CRM to track each lead all the way through to the sale and automate follow-ups for long sales cycles.
Creation
Customized ads that highlight your key messages in an engaging way to maximize lead generation.
What sets us apart
Responsiveness
In real estate, a lead that isn’t contacted within 30 minutes loses 80% of its value. Our teams manage a limited portfolio to ensure maximum responsiveness for all your campaigns.
Industry expertise
We understand the challenges you face: lead generation by property type, real estate CRM systems (Pipedrive, HubSpot, Salesforce), long sales cycles, and highly targeted audiences. Our approach is tailored to the realities of your business.
Strategic Partner
More than just an agency, we are a partner committed to your results. We offer complete transparency through our dashboards, short-window attribution, and daily communication with your teams.
The impact of our support
Tangible results for the real estate companies we manage on a daily basis.
A well-established process, measurable results
Audit & Recommendations
We analyze approximately 100 key metrics across your advertising accounts and provide you with a detailed strategic plan to help you achieve your goals.
In short: we keep what works and optimize what needs to be optimized.
Setup
14 daysOur teams prioritize high-value optimizations with the goal of achieving rapid results:
- Tagging plan - Custom dashboard updated in real time - Campaign creation - GA4 setup
CRM Integration
Our services include customization to fit your CRM environment for seamless integration, enhancing the efficiency of your sales teams and the profitability of their efforts.
We are compatible with the leading real estate CRMs: Pipedrive, HubSpot, Salesforce, Apimo, and Hektor.
CPL Objectives
Together we set the target Cost per Lead objectives, taking into account your sales process, your average basket and your conversion rates by property type.
We don't optimize for volume; we optimize for profitability.
Creative Strategy
We are constantly on the lookout for new angles, hooks, and marketing strategies tailored to the real estate industry.
We analyze each creative, formulate hypotheses, and develop compelling ads with the goal of maximizing performance.
Landing Page
We design customized landing pages tailored to each geographic region, target audience, and type of property being searched for.
Each page is optimized to maximize conversion rates and lead quality.
Lead analysis
Ongoing supportWe conduct a comprehensive analysis that continues through the sale to ensure lead qualification and campaign profitability.
Weekly reports, biweekly calls, and daily availability on Slack.
Talk to an expertFAQ: Real Estate Marketing
Which agency should you choose to generate real estate leads?
When it comes to real estate, choose an agency that focuses on the actual cost per lead through to closing—not on gross volume—and that can integrate with your CRM to measure true profitability. At Stride-up, we work with more than 20 real estate players (agencies, developers, headhunters, brokers, and portals) and have generated more than 50,000 qualified leads through SEA, social media ads, SEO, and email marketing integrated with your sales tools.
Should you prioritize Google Ads or Meta Ads for real estate?
The two are complementary. Google Ads (SEA) captures high-intent traffic: prospects who are already looking to buy, sell, or rent. Meta Ads (Social Ads) creates demand and allows for highly precise geographic and property-specific targeting, which is useful for new construction and property promotions. On our real estate accounts, the multi-channel approach generates up to three times more qualified leads than a single channel. The right mix depends on your property type, your location, and your sales cycle.
How much does a real estate lead cost through online advertising?
There is no universal cost per lead: it depends on the type of property, the geographic area, competition in the auctions, and your qualification standards. Rather than relying on a theoretical figure, we work with you to set target CPLs for 30, 60, and 90 days based on your average order value and conversion rates, and then we optimize for actual profitability (listings or sales), not just volume.
What types of real estate professionals do you work with?
We work with real estate agencies, developers, property hunters, brokers, and real estate portals. Our expertise spans both residential and commercial properties, new and existing developments, and sales and rentals. Each client has specific needs in terms of target audience, lead volume, and CRM integration—we tailor our approach accordingly.
How do you measure the quality of a real estate lead?
The quality of a lead is measured throughout the sales funnel, all the way to the contract signing. We work with your sales teams to define qualification criteria (defined project, budget, timeline) and integrate this data into our CRM systems to track the true ROI of each campaign. We don’t optimize for raw volume; we optimize for leads that convert into contracts or sales.
Which real estate CRM do you use for integration?
We are compatible with the leading CRMs on the market:
- General-purpose CRM platforms: Pipedrive, HubSpot, Salesforce
- Specialized real estate CRM systems: Apimo, Hektor, Adapt Immo, Sphère Immo
CRM integration is included in our setup to ensure comprehensive lead-to-deal tracking and accurate reporting.
How long does it take to see the first results?
The first leads start coming in within the first few weeks of the Google Ads and Meta campaigns. However, true optimization for quality (rather than just volume) takes 6 to 8 weeks to take hold, as this is the time needed to accumulate enough data on lead qualification. We set CPL goals at 30 days, 60 days, and 90 days to track progress transparently.
What is your approach to the attribution window?
We use a short attribution window that reflects the reality of real estate decision-making cycles. No vanity metrics: what matters is the number of signed listings or completed sales relative to the budget invested. Our dashboards incorporate this perspective to give you a clear picture of your campaigns’ true ROI.
How much does real estate marketing support cost at Stride-up?
Pricing depends on the scope of the project: the channels used (SEA, Social Ads, SEO, Email), the target lead volume, and the level of CRM integration. We work on a no-obligation, monthly basis, with an initial audit included. We set CPL and volume goals together before getting started—no surprises. Let’s discuss this during a no-pressure discovery call.