We generate qualified leads for real estate
Reach your goals with a data-driven approach and no lock-in commitment.
Tailored solutions for real estate businesses
A real estate marketing agency drives the acquisition of qualified leads (buyers, sellers, renters, investors) through SEA, Social Ads, SEO and CRM integration, optimizing for the real cost per lead all the way to signing rather than for volume.
Success in real estate rests on the ability to quickly attract qualified prospects. That is why we deliver solutions designed for your specific challenges: leads that convert into loyal clients.
Our teams know real estate inside out: CPL targeted by property type, seamless CRM integration, short attribution window and real-time reporting.
Discover our processqualified leads generated for real estate businesses
more qualified leads with a multi-channel approach vs single-channel
A 360° approach for real estate
We activate the highest-performing levers to generate qualified leads in the real estate sector.
SEA
Targeted ads on the relevant search-engine queries. We capture prospects at the exact moment they are ready to act.
Social Ads
We target cold prospects at the start of their journey and retarget hot prospects about to close their transaction.
SEO
We optimize your online presence to capture prospects when they search and build durable organic traffic.
CRM
We connect your campaigns to your CRM to track every lead through to the sale and automate follow-ups on long cycles.
Creative
Tailor-made ads that showcase your selling points in a captivating way to maximize lead generation.
What sets us apart
Responsiveness
In real estate, a lead not contacted within 30 minutes loses 80% of its value. Our teams manage a limited portfolio to guarantee maximum responsiveness across all your campaigns.
Sector expertise
We know your challenges: CPL by property type, real estate CRMs (Pipedrive, HubSpot, Salesforce), long sales cycles and highly targeted audiences. Our approach is tailored to your field realities.
Strategic partner
More than an agency, we are a partner that commits to your results. Full transparency on dashboards, short attribution window, and daily communication with your teams.
The impact of our support
Concrete results for real estate businesses we run day to day.
A proven process, measurable results
Audit & Recommendation
We analyze around a hundred control points across your ad accounts and present you with a detailed strategic plan to reach your goals.
In short: we keep what works, we optimize what needs it.
Setup
14 daysOur teams prioritize high-value optimizations aimed at fast performance:
- Tagging plan - Custom dashboard updated in real time - Campaign creation - GA4 configuration
CRM Integration
Our services include adapting to your CRM environment for a seamless integration, boosting the efficiency of your sales teams and how profitable their work is.
We are compatible with the leading real estate CRMs: Pipedrive, HubSpot, Salesforce, Apimo, Hektor.
CPL Targets
Together we set the target Cost per Lead goals, taking into account your sales process, your average deal size and your conversion rates by property type.
We don't optimize for volume: we optimize for profitability.
Creative Strategy
We continuously monitor the market to explore new angles, hooks and marketing mechanics tailored to the real estate sector.
We analyze every creative, form hypotheses and develop captivating ads with the goal of maximizing performance.
Landing Page
We design custom landing pages tailored to each geography, persona, and type of property sought.
Each page is optimized to maximize conversion rate and lead qualification.
Lead Analysis
Ongoing supportWe run a complete analysis that continues through to the sale to ensure lead qualification and campaign profitability.
Weekly reporting, bi-monthly calls, and daily availability on Slack.
Talk to an expertThe FAQ: Real Estate Marketing
Which agency should you choose to generate real estate leads?
For real estate, favor an agency that thinks in terms of the real cost per lead through to signing, not raw volume, and that knows how to integrate your CRM to measure true profitability. At Stride-up, we support more than 20 real estate businesses (agencies, developers, property hunters, agents, portals) and have generated more than 50,000 qualified leads, with SEA, Social Ads, SEO and Email, all connected to your sales tools.
Should you favor Google Ads or Meta Ads for real estate?
Both are complementary. Google Ads (SEA) captures hot intent: prospects who are already looking to buy, sell or rent. Meta Ads (Social Ads) creates demand and enables very fine geographic and affluence-based targeting, useful for new-builds and development. On our real estate accounts, the multi-channel approach generates up to three times more qualified leads than an isolated channel. The right mix depends on your property type, your area and your sales cycle.
How much does a real estate lead cost in online advertising?
There is no universal cost per lead: it depends on the property type, the geographic area, the competition in the auctions and how demanding you are on qualification. Rather than a theoretical figure, we set a target CPL with you at 30, 60 and 90 days based on your average deal size and your conversion rates, then we optimize for real profitability (mandates or sales), not for volume.
What types of real estate businesses do you support?
We work with real estate agencies, developers, property hunters, agents and real estate portals. Our expertise covers both residential and commercial, new-builds and existing properties, sales and rentals. Each business has specific challenges in terms of target CPL, lead volume and CRM integration. We adapt our approach accordingly.
How do you measure the quality of a real estate lead?
Lead quality is measured throughout the funnel, all the way to signing. We work with your sales teams to define the qualification criteria (defined project, budget, time horizon) and we feed this data back into the CRM to surface the true profitability of each campaign. We don't optimize for raw volume: we optimize for leads that turn into mandates or sales.
Which real estate CRM do you use for integration?
We are compatible with the market's leading CRMs:
- General-purpose CRMs: Pipedrive, HubSpot, Salesforce
- Specialized real estate CRMs: Apimo, Hektor, Adapt Immo, Sphère Immo
CRM integration is included in our setup to guarantee complete lead-to-deal tracking and precise reporting.
How long does it take to see the first results?
The first leads arrive within the first weeks of campaigns on Google Ads and Meta. However, true optimization on quality (and not just volume) consolidates over 6 to 8 weeks, the time needed to accumulate enough data on lead qualification. We set CPL targets at 30, 60 and 90 days to track progress transparently.
What is your approach to the attribution window?
We use a short attribution window, consistent with the reality of real estate decision cycles. No vanity metrics: what matters is the number of signed mandates or completed sales, relative to the budget invested. Our dashboards build in this angle to give you a clear view of the true ROI of your campaigns.
How much does real estate marketing support cost at Stride-up?
The price depends on the scope: activated levers (SEA, Social Ads, SEO, Email), targeted lead volume and level of CRM integration. We work with no lock-in on a monthly basis, with an initial audit included. We set the CPL and volume goals together before starting, no surprises. Let's talk about it on a discovery call, no pressure.