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Your SEA agency: your digital growth partner in
Increase your conversions with the power of Google Ads
Your SEA agency: your digital growth partner in
What is SEA?
SEA (Search Engine Advertising) refers to techniques used to display sponsored ads on search engines. Thanks to platforms such as Google Ads, companies can immediately appear at the top of search results when a user enters a keyword. SEA offers instant visibility and precise control over budget, targeting, and advertising campaigns.
When used effectively, SEA on Google Ads or Bing Ads can generate qualified traffic, increase brand awareness, and quickly boost conversions.
Search Ads
for your business
70% of users click on the first three search results.
Search Ads presence is crucial for brands that want to exist on search engines.
It allows you to reach a targeted audience through queries and generate qualified traffic to your site.
The constant changes to this lever are difficult to keep up with without the help of experts.
70
%
click on the first 3
search results
search results
Our expertise in Search Ads
Raphaël
Lead Quality Paid
"At Stride-up, we believe that the success of a Search Ads advertising campaign depends on mastering Google's algorithm, setting relevant goals, and perfect tracking.
We take a transparent, performance-driven approach to ensure optimal results for our clients."
We take a transparent, performance-driven approach to ensure optimal results for our clients."
Our SEA skills
Our expertise goes beyond simply managing ad campaigns: it is based on a multi-lever approach and a comprehensive vision of digital marketing.
Search campaigns
Ideal for capturing internet users when they are actively searching for products or services. Ads appear at the top of Google results, targeted to specific keywords.
This is the most direct way to respond to a purchase intention and generate qualified leads.
This is the most direct way to respond to a purchase intention and generate qualified leads.
Performance Max campaigns
The latest generation of SEA campaigns, Performance Max campaigns leverage Google's AI to deliver ads across all available channels (Search, Display, YouTube, Discover, Gmail).
They are designed to maximize conversions through automation and machine learning.
They are designed to maximize conversions through automation and machine learning.
Shopping campaigns
Essential for e-merchants, Shopping campaigns display products directly in Google with photos, prices, and merchant names.
They attract highly qualified traffic from internet users who are already ready to buy.
They attract highly qualified traffic from internet users who are already ready to buy.
YouTube Ads campaigns
With YouTube Ads, the brand positions itself where millions of users spend time every day.
These campaigns help develop visibility, strengthen brand awareness, and capture attention thanks to an engaging and memorable format.
These campaigns help develop visibility, strengthen brand awareness, and capture attention thanks to an engaging and memorable format.
Accustomed to working with a variety of budgets, we play a coordinating role in allocating investments across different advertising platforms, taking into account the allocation and position of each lever in the overall marketing mix.
Local Drive to Store campaigns
Designed to generate in-store traffic or promote a physical store.
Ads appear in Google Maps and local searches, allowing you to directly reach prospects who are geographically close, right when the need arises.
Ads appear in Google Maps and local searches, allowing you to directly reach prospects who are geographically close, right when the need arises.
International Campaigns
To develop an international presence, multilingual and multi-country Google Ads campaigns offer precise targeting by geographic area, language, and currency.
This approach opens up access to new markets with an SEA strategy tailored to each country.
This approach opens up access to new markets with an SEA strategy tailored to each country.
Display campaigns
The Display Network allows you to show visual banners on millions of Google partner sites.
These campaigns are particularly effective for building brand awareness, expanding your audience, and maintaining visibility throughout the user journey.
With advanced targeting options (demographics, geography, interests, or browsing behavior), they ensure that your ads are shown to the right people at the right time.
These campaigns are particularly effective for building brand awareness, expanding your audience, and maintaining visibility throughout the user journey.
With advanced targeting options (demographics, geography, interests, or browsing behavior), they ensure that your ads are shown to the right people at the right time.
Demand Gen campaigns
Demand Gen campaigns reach highly engaged audiences with visual formats on YouTube, Discover, and Gmail. By leveraging behavioral signals and interests, they generate demand even before the active search phase.
This approach combines visibility, engagement, and conversions with a strategy designed to capture attention at the right moment in the user journey.
This approach combines visibility, engagement, and conversions with a strategy designed to capture attention at the right moment in the user journey.
We have access to the latest advertising innovations and benefit from privileged support. Whether it's awareness campaigns, drive-to-store strategies, or conversion-oriented initiatives, our teams activate and optimize the right levers at every stage of the acquisition funnel.
Google partner for 3 years
We are certified
As a Google Partner Premier agency since 2023, our expertise is validated and recognized by Google. This certification attests to our advanced mastery of SEA campaigns and gives us access to exclusive resources for the benefit of our clients.
It provides privileged support with dedicated assistance, regular training, and the ability to quickly deploy the latest advertising innovations.
Working with a certified agency guarantees recognized and constantly updated expertise, ensuring ever more effective SEA campaigns.
Tracking and reporting your SEA performance
Performance tracking is not an option, it is at the heart of our method. Each SEA campaign is based on the collection and analysis of ultra-precise data. Thanks to internal tools and data extractors, all information is centralized, enriched, and then formatted in Looker Studio.
From day one, full access is given to real-time dashboards. These dashboards offer a 360° view: global business indicators such as revenue generated, advertising expenditure, average basket size, repeat customer rate, and the cost of acquiring a new customer.
At the same time, micro data related to advertising platforms is closely monitored: CPC, CPM, click-through rate, hook rate, conversion rate, ROAS, etc. Each indicator is integrated and put into perspective to manage campaigns with the greatest precision.
This environment is both an internal management tool and a transparent reporting space. All customers have access to data in real time, which ensures a clear understanding of performance and rapid, informed decision-making.
The impact of SEA on our customers
Performance speaks for itself. Here are some results from campaigns we manage on a daily basis.
+24%
on online sales vs. N-1
-2% on media budget vs. N-1
-2% on media budget vs. N-1
+15%
on NC (new customers) volume vs. N-1
-10% on CAC (customer acquisition cost) NC vs. N-1
-10% on CAC (customer acquisition cost) NC vs. N-1
-65%
CPA MQL Google Ads vs. N-1 (Cost per qualified lead acquisition)
+400% MQL vs. N-1
+400% MQL vs. N-1
Our process
Discovery call
/01
Let's take the time to talk.
You introduce us to your brand, its history, your objectives and your challenges. We 'll introduce you to Stride-up, our DNA and an overview of our methodology.
We share the same vision?
Let's move on to the next stage : the audit.
Audit and recommendation
Duration 7 days
/02
We analyze a hundred or so control points on your advertising account and present you with a detailed strategic plan to achieve your goals.
In short : we keep what works, we optimize what needs to be optimized.
Setup 7 days
/03
In this short time frame, our teams are committed to prioritizing production with the aim of rapid performance:
○ Setting up a tagging plan
○ Creating a customized dashboard
○ Creating Search, Performance Max, Shopping, YouTube campaigns
○ Setting up Google Analytics 4 and its objectives
○ Optimizing your product feeds
The idea is to gradually move towards an optimal account structure, starting with high-value-added optimizations.
Accompaniment | Indefinite duration without commitment
/04
As a partner, we take care of :
○ Strategic vision
○ Operational deployment
○ Constant optimization through test & learn
Ongoing communication with you and your teams:
○ On slack daily
○ Bi-monthly calls
Our common goal is your account's performance.
To guarantee our involvement: we work without commitment.
Key figures
Key figures
Our specialized teams
At Stride-up, we have decided to segment our teams to provide a more expert response to the specific needs of each customer.
DNVB
We primarily support DNVBs in their digital growth.
Our goal: to accelerate growth and consolidate a strong position in their market through tailor-made acquisition strategies, designed for 100% digital businesses focused on functional products.
Our goal: to accelerate growth and consolidate a strong position in their market through tailor-made acquisition strategies, designed for 100% digital businesses focused on functional products.
Ecom
We also support more traditional companies, whether in the fashion, sports, or cosmetics industries, that want to boost their digital visibility and branding.
Our expertise includes managing product catalogs and feeds via Channable to optimize online presence and accelerate sales growth through e-commerce strategies tailored to their specific challenges.
Our expertise includes managing product catalogs and feeds via Channable to optimize online presence and accelerate sales growth through e-commerce strategies tailored to their specific challenges.
Nautilus
Specializing in lead generation, Nautilus caters to companies that prioritize qualified leads.
Our approach combines precise targeting, scoring, and rigorous follow-up to transform each lead into a concrete business opportunity, while optimizing the cost per lead and the final return on investment.
Our approach combines precise targeting, scoring, and rigorous follow-up to transform each lead into a concrete business opportunity, while optimizing the cost per lead and the final return on investment.
Our process
Discovery call
Let's take the time to talk.
You introduce us to your brand, its history, your objectives and your challenges.
We introduce you to Stride-up, our DNA and an overview of our methodology.
We share the same vision ?
Let's move on to the next step : the audit.
ATS audit and recommendations
We analyze around 100 control points on your Google Ads account and present you with a detailed strategic plan to achieve your goals.
In short: we keep what works, and optimize what needs to be optimized.
Setup
In this short space of time, our teams are committed to prioritizing production with a view to rapid performance:
- Setting up a tagging plan
- Creating a customized dashboard
- Creating Search, Performance Max, Shopping, YouTube campaigns
- Setting up Google Analytics 4 and its objectives
- Optimizing your product feeds
The idea is to move gradually towards an optimal account structure, starting with high-value-added optimizations.
Support
As your partner, we take care of :
- The strategic vision
- The operational deployment
- The constant optimization through test & learn
Acontinuous communication with you and your teams :
- On slack daily
- Bi-monthly calls
Our common goal is the performance of your account.
To guarantee our involvement : we work without commitment.
Our culture at
Stride-up
0 bullshit
Transparency above all else. No unnecessary chatter, no empty promises: things are said as they are.
Results, successes, and areas for improvement are shared clearly.
The goal is simple: to move forward together with a fair and realistic vision.
Results, successes, and areas for improvement are shared clearly.
The goal is simple: to move forward together with a fair and realistic vision.
Quality
Every project deserves the highest standards. Whether it's a campaign, content, or visual creation, every detail is carefully crafted.
Quality is what makes the difference over time, and it guides everything we do.
Quality is what makes the difference over time, and it guides everything we do.
Scale
The agency doesn't just create effective campaigns or content: the idea is to build strategies that evolve, adapt, and, above all, deliver results.
Growth is at the heart of our approach, for every client and every project.
Synergy of levers
SEA never acts alone. To deploy truly effective digital strategies, it integrates with other areas of expertise within the agency and creates a powerful leverage effect.
SEA & SEO
Paid search engine optimization and natural search engine optimization complement each other perfectly. SEO builds lasting visibility, while SEA generates immediate results.
Together, they capture short- and long-term audiences, while strengthening a brand's credibility in search results.
As Stride-up is also an SEO agency, we ensure our clients have a constant and consistent presence on search engines.
Together, they capture short- and long-term audiences, while strengthening a brand's credibility in search results.
As Stride-up is also an SEO agency, we ensure our clients have a constant and consistent presence on search engines.
SEA & Social Ads
Combining Google Ads and Social Ads campaigns means multiplying the points of contact with audiences. One captures intent, the other stimulates discovery and awareness.
By combining the two, the brand remains present at every stage of the user journey, whether on social media or search engines.
At Stride-up, as a social ads and SEA agency, we therefore build full-funnel strategies where acquisition and engagement go hand in hand.
By combining the two, the brand remains present at every stage of the user journey, whether on social media or search engines.
At Stride-up, as a social ads and SEA agency, we therefore build full-funnel strategies where acquisition and engagement go hand in hand.
SEA & Creative Ads
The best campaigns are also based on creativity. Working with impactful visuals and tailored messages increases click-through rates and optimizes Quality Score.
The synergy between our paid media division and our creative agency, Studio by Stride-up, greatly increases the effectiveness of advertising investments.
A good creative concept can transform an average campaign into a real growth driver.
The synergy between our paid media division and our creative agency, Studio by Stride-up, greatly increases the effectiveness of advertising investments.
A good creative concept can transform an average campaign into a real growth driver.
SEA & Email Marketing
SEA generates qualified traffic, and our email marketing agency helps build customer loyalty.
By linking acquisition and nurturing, each campaign maximizes its impact, turning prospects into customers, and then customers into ambassadors.
This duo promotes an ongoing relationship with the audience and increases the value of each contact acquired.
By linking acquisition and nurturing, each campaign maximizes its impact, turning prospects into customers, and then customers into ambassadors.
This duo promotes an ongoing relationship with the audience and increases the value of each contact acquired.
Our customers talk about us
Bastien
Growth Lead @BigBlue
"I work with this company and I must say that I am extremely satisfied with my experience. Their values of transparency, involvement and responsiveness, performance and global business vision are really put into practice on a daily basis.
Transparency is a major strength of their approach. They have always been clear and honest in their communications, which has enabled me to make informed decisions and build a relationship of trust."
Transparency is a major strength of their approach. They have always been clear and honest in their communications, which has enabled me to make informed decisions and build a relationship of trust."
Joachim Zini
Growth Manager @Feed
"We've been working with Stride-up since their launch. They have helped us with the overall structuring of the account with personalized support.
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."
Aurélie Jansem
Co-founder @Rivedroite
"We've been working with Stride-up for several months now, and we're delighted with the collaboration ! The team is as professional as it is available and responsive, and it's a real pleasure to work together.
Our performance is on target thanks to the agency's relevant recommendations."
Our performance is on target thanks to the agency's relevant recommendations."
The FAQ : SEA Agency
What does SEA stand for?
SEA (Search Engine Advertising) refers to all search engine advertising, mainly via Google Ads.
What is a SEA agency?
This agency specializes in the creation, management and optimization of online advertising campaigns, with the aim of generating traffic, sales or qualified leads.
Why use a SEA agency?
An agency provides strategic and technical expertise to maximize return on investment, while optimizing budget allocation and performance monitoring.
How long does it take to see results?
SEA campaigns offer immediate visibility, but significant results usually appear after a few weeks of continuous optimization.
What is the average Google Ads campaign budget needed to be effective?
The budget depends on the sector and the objectives, but a campaign starts to be really effective from a few hundred euros invested each month.
Cutting-edge expertise
tailored to your needs
28 boulevard de la Bastille
75012 Paris
75012 Paris