Your SEA agency: partner in your digital growth
Grow your conversions with the power of Google Ads
What is SEA?
SEA (Search Engine Advertising) refers to the techniques used to serve sponsored ads on search engines. Through platforms such as Google Ads, companies can appear instantly at the top of results when a user types a keyword.
SEA delivers instant visibility and precise control over budget, targeting and ad campaigns. Used well, SEA on Google Ads or Bing Ads generates qualified traffic, boosts brand awareness and quickly drives conversions.
The stakes of Search Ads for your business
A presence in Search Ads is crucial for brands that want to exist on search engines. It lets you reach a targeted audience through queries and drive qualified traffic to your site.
The constant evolution of this channel is hard to keep up with without expert help.
Appear first on Googleof users click on the top 3 search results
RaphaΓ«l
Paid Quality Lead
« At Stride-up, we're convinced that the success of a Search Ads campaign comes down to mastering Google's algorithm, setting the right goals and flawless tracking.Talk to an expert
We take a transparent, performance-driven approach to guarantee optimal results for our clients.Β Β»
Our SEA skills
Our expertise goes beyond simply running ad campaigns: it rests on a multi-channel approach and a holistic view of digital marketing.
Search Campaigns
Ideal for reaching users the moment they are actively searching for products or services. Ads appear at the top of Google results, targeted on precise keywords.
rise in CPCs over 3 years, the intent channel remains the most competitive
Performance Max Campaigns
The latest generation of SEA campaigns, Performance Max harnesses Google's AI to serve ads across every available channel (Search, Display, YouTube, Discover, Gmail).
of Google Ads budgets managed by PMax in 2026, the fastest adoption in the platform's history
Shopping Campaigns
Essential for e-merchants, Shopping campaigns display products directly with photo, price and merchant name in Google. They attract ultra-qualified traffic.
of Google e-commerce clicks come from the Shopping format vs. text Search
YouTube Ads Campaigns
With YouTube Ads, the brand positions itself where millions of users spend time every day. These campaigns grow visibility and strengthen brand awareness.
of shoppers say they discovered a brand via YouTube before buying
Local Drive-to-Store Campaigns
Designed to drive foot traffic to stores or promote a physical outlet. Ads appear in Google Maps and in local searches.
more store visits generated by AI-optimized local campaigns vs. 2024
International Campaigns
To grow a presence abroad, multilingual, multi-country Google Ads campaigns offer precise targeting by geographic area, language and currency.
more revenue for multi-country advertisers vs. single-market
Display Campaigns
The Display network serves visual banners across millions of Google partner sites. Particularly effective for building awareness and expanding an audience.
of global internet users covered, more than 2 billion partner sites
Demand Gen Campaigns
Demand Gen campaigns reach high-intent audiences through visual formats served on YouTube, Discover and Gmail.
the CTR vs. classic Display, the top-performing format for paid awareness in 2026
Google Partner Premier since 2023
As a Google Partner Premier agency since 2023, our know-how is validated and recognized by Google. This certification attests to advanced mastery of SEA campaigns and unlocks access to exclusive resources for our clients.
It ensures privileged support with a dedicated point of contact, regular training and the ability to roll out the latest advertising features quickly.
Working with a certified agency guarantees recognized, constantly updated expertise that powers ever more effective SEA campaigns.
Talk to an expertTracking and reporting of your SEA performance
Performance tracking isn't optional, it's the heart of our method. Every SEA campaign relies on ultra-precise data collection and analysis.
Thanks to in-house tools and data extractors, all information is centralized, enriched and then formatted in Looker Studio. From day one, you get full access to real-time dashboards.
These dashboards offer a 360Β° view: global business indicators such as revenue generated, ad spend, average order value, returning-customer rate and cost of acquisition.
Discover our dashboards
SEA impact for our clients
The performance speaks for itself. Here are a few results from campaigns we run every day.
Our specialized teams
At Stride-up we chose to segment our teams to respond to each client's specific needs with sharper expertise.
DNVB
We support DNVBs first and foremost in their digital growth. Our goal: accelerate growth and consolidate a strong market position through bespoke acquisition strategies built for 100% digital businesses.
Ecom
We support more traditional companies in the world of fashion, sport and cosmetics. Our expertise covers product catalog and feed management via Channable.
Lead Gen
Specialized in Lead Generation, Nautilus is built for companies that make qualified leads their priority. Our approach combines precise targeting, scoring and rigorous follow-up to turn every lead into a concrete business opportunity.
A proven process, measurable results
Discovery call
Let's take the time to talk.
You introduce us to your brand, its story, your goals and your challenges. We introduce Stride-up, our DNA and an overview of our methodology.
On the same page? Then let's move to the next step: the audit.
SEA audit and recommendations
7 daysWe review around a hundred checkpoints on your Google Ads advertising account and present you with a detailed strategic plan to reach your goals.
In short: we keep what works and optimize what needs to be.
Setup
7 daysIn this short window, our teams commit to prioritizing production with a goal of fast performance:
- Setting up a tagging plan - Building a custom dashboard - Creating Search, Performance Max, Shopping and YouTube campaigns - Configuring Google Analytics 4 and its goals - Optimizing your product feeds
The idea is to move gradually toward an optimal account structure, starting with high-value optimizations.
Ongoing support
Open-ended, no commitmentAs your partner, we take care of:
- Strategic vision - Operational rollout - Constant optimization through test & learn
Ongoing communication with you and your teams: daily on Slack, calls twice a month.
Our shared goal is the performance of your account. To guarantee our commitment: we work with no lock-in.
Our culture at Stride-up
Transparency
No pointless talk, no unkeepable promises: things are said as they are. Results, wins and areas to improve alike, everything is shared clearly, unfiltered.
Quality
Every project deserves the highest level of demand. Whether a campaign, a piece of content or a visual creation, every detail is crafted with care. Quality is what makes the difference over time.
Performance
We don't build campaigns, we build growth engines. Every strategy is designed to evolve, adapt to data and produce measurable results.
Synergy of levers
SEA never works alone. To deploy truly high-performing digital strategies, it integrates with the agency's other areas of expertise and creates a powerful multiplier effect.
SEA & SEO
Paid and organic search complement each other perfectly. SEO builds lasting visibility while SEA delivers immediate results. Together, they capture your audience in both the short and long term.
SEA & Social Ads
Combining Google Ads and Social Ads multiplies touchpoints with your audiences. One captures intent, the other sparks discovery and awareness. The brand stays present at every stage of the journey.
SEA & Creative Ads
The best campaigns also rest on creativity. Crafting impactful visuals and tailored messages lifts click-through rates and optimizes Quality Score.
SEA & Email Marketing
SEA drives qualified traffic, email marketing builds loyalty. By connecting acquisition and nurturing, every campaign maximizes its impact and turns prospects into customers.
Our clients talk about us
E-commerce & SaaS« I work with this company and I have to say I'm extremely satisfied. Their values of transparency, involvement and responsiveness, performance and overall business vision are truly put into practice every day. »
Nutrition & DNVB« We've been working with Stride-up since their launch. They helped us with the overall structuring of the account with personalized support. Their versatility and the number of DNVBs they manage let us A/B test different ad models. »
« We've been working with Stride-up for several months and we're delighted with this collaboration. The team is as professional as it is available and responsive, it's a real pleasure to work together. The results are there. »
FAQ: SEA Agency
What does SEA stand for?
SEA (Search Engine Advertising) covers all advertising activity on search engines, mainly through Google Ads.
What is an SEA agency?
It's an agency specialized in creating, managing and optimizing online ad campaigns, with the goal of generating traffic, sales or qualified leads.
Why work with an SEA agency?
An agency brings strategic and technical expertise to maximize return on investment, while optimizing budget allocation and performance tracking.
How long does it take to see results?
SEA campaigns offer immediate visibility, but significant results usually appear after a few weeks of continuous optimization.
What average budget makes a Google Ads campaign effective?
Budget depends on the sector and goals, but a campaign starts to become truly effective from a few hundred euros invested each month.
Which ROAS actually makes you profitable?
ROAS says nothing about your margin. Calculate, for free, your real lifetime margin (LTM) and the maximum CAC you can afford on your campaigns.