Your SEA agency: your partner in digital growth
Increase your conversions with the power of Google Ads
What is SEA?
SEA (Search Engine Advertising) refers to the techniques used to display sponsored ads on search engines. Through platforms such as Google Ads, businesses can appear immediately at the top of search results when a user enters a keyword.
SEA provides instant visibility and precise control over budgets, targeting, and advertising campaigns. When used effectively, SEA on Google Ads or Bing Ads can generate qualified traffic, increase brand awareness, and quickly boost conversions.
The Importance of Search Ads for Your Business
A presence in Search Ads is crucial for brands that want to establish a presence on search engines. It allows you to reach a targeted audience through search queries and drive qualified traffic to your website.
It is difficult to keep up with the constant changes in this area without the help of experts.
Appearing first on GoogleUsers click on the first three search results
Raphaël
Lead Quality Paid
“At Stride-up, we believe that the success of a Search Ads campaign depends on understanding Google’s algorithm, setting relevant goals, and implementing flawless tracking.Talk to an expert
We take a transparent, performance-driven approach to ensure optimal results for our clients.”
Our SEA skills
Our expertise goes beyond simply managing ad campaigns: it is based on a multi-lever approach and a comprehensive vision of digital marketing.
Search campaigns
Ideal for reaching internet users when they are actively searching for products or services. The ads appear at the top of Google search results and are targeted to specific keywords.
CPCs have risen over the past three years—the intent channel remains the most competitive
Performance Max campaigns
Performance Max, the latest generation of SEA campaigns, leverages Google's AI to deliver ads across all available channels (Search, Display, YouTube, Discover, Gmail).
Google Ads budgets managed by PMax in 2026—the fastest adoption in the platform’s history
Shopping campaigns
Essential for e-commerce businesses, Shopping campaigns display products directly in Google, complete with photos, prices, and the merchant’s name. They attract highly targeted traffic.
Google e-commerce clicks from the Shopping format vs. text Search
YouTube Ads campaigns
With YouTube Ads, the brand reaches millions of users who spend time on the platform every day. These campaigns help increase visibility and build brand awareness.
of shoppers say they discovered a brand on YouTube before making a purchase
Local Drive to Store campaigns
Designed to drive foot traffic to a store or promote a brick-and-mortar business. The ads appear in Google Maps and in local search results.
store visits generated by AI-optimized local campaigns vs. 2024
International Campaigns
To expand your global reach, multilingual and multi-country Google Ads campaigns offer precise targeting by geographic region, language, and currency.
higher revenue for multi-country advertisers vs. single-market advertisers
Display campaigns
The Display Network allows you to serve visual banners on millions of Google partner sites. It is particularly effective for building brand awareness and expanding your audience.
global internet users covered—that is, more than 2 billion partner sites
Demand Gen campaigns
Demand Gen campaigns help reach highly engaged audiences through visual formats on YouTube, Discover, and Gmail.
CTR vs. Traditional Display – The Most Effective Format for Paid Brand Awareness in 2026
Google Premier Partner since 2023
As a Google Premier Partner since 2023, our expertise is validated and recognized by Google. This certification attests to our advanced proficiency in SEA campaigns and gives us access to exclusive resources that benefit our clients.
It provides personalized support through dedicated assistance, regular training, and the ability to quickly roll out the latest advertising features.
Working with a certified agency ensures that you benefit from recognized and constantly updated expertise, leading to increasingly effective SEA campaigns.
Talk to an expertTracking and reporting your SEA performance
Performance tracking isn't just an option—it's at the heart of our approach. Every SEA campaign is built on highly precise data collection and analysis.
Using internal tools and data extractors, all information is centralized, enriched, and then formatted in Looker Studio. From day one, users are granted full access to real-time dashboards.
These dashboards provide a 360-degree view, including key business metrics such as revenue generated, advertising spend, average order value, customer retention rate, and customer acquisition cost.
Discover our dashboards
The Impact of SEA on Our Clients
The results speak for themselves. Here are some results from campaigns we manage on a daily basis.
Our specialized teams
At Stride-up, we have decided to organize our teams into specialized groups to better address the specific needs of each client with greater expertise.
DNVB
We specialize in supporting DNVBs in their digital growth. Our goal is to accelerate their growth and consolidate a strong market position through customized acquisition strategies designed specifically for 100% digital businesses.
Ecom
We support more traditional businesses in the fashion, sports, and cosmetics industries. Our expertise includes managing product catalogs and data feeds through Channable.
Lead Generation
Specializing in lead generation, Nautilus serves companies that prioritize qualified leads. Our approach combines precise targeting, lead scoring, and rigorous follow-up to turn every lead into a concrete sales opportunity.
A well-established process, measurable results
Discovery call
Let's take some time to talk.
You tell us about your brand, its history, your goals, and the challenges you face. We’ll introduce you to Stride-up, our core values, and give you an overview of our methodology.
Do we share the same vision? Let’s move on to the next step: the audit.
ATS audit and recommendations
7 daysWe analyze approximately 100 key metrics in your Google Ads account and provide you with a detailed strategic plan to help you achieve your goals.
In short: we keep what works and optimize what needs to be optimized.
Setup
7 daysIn this short timeframe, our teams are committed to prioritizing production with the goal of achieving rapid results:
- Implementation of a tagging plan - Creation of a custom dashboard - Creation of Search, Performance Max, Shopping, and YouTube campaigns - Setup of Google Analytics 4 and its goals - Optimization of your product feeds
The idea is to gradually move toward an optimal account structure by starting with high-value-added optimizations.
Support
Open-ended, non-bindingAs your partner, we handle:
- Strategic vision - Operational deployment - Continuous optimization through test and learn
We’ll stay in constant communication with you and your teams: daily on Slack and biweekly calls.
Our shared goal is to maximize your account’s performance. To ensure our commitment: we work on a no-obligation basis.
Shall we talk about it?
Do you have a project, a question, or just want to give it a try? We're here to help.
Request a free auditOur Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Synergy of levers
SEA never acts alone. To implement truly effective digital strategies, it integrates with the agency’s other areas of expertise, creating a powerful synergy.
SEA & SEO
Paid search and organic search complement each other perfectly. SEO builds long-term visibility, while SEA generates immediate results. Together, they help attract audiences in both the short and long term.
SEA & Social Ads
Combining Google Ads and Social Ads campaigns means increasing the number of touchpoints with your audience. One captures intent, while the other drives discovery and brand awareness. The brand remains present at every stage of the customer journey.
SEA & Creative Ads
The best campaigns also rely on creativity. Developing compelling visuals and tailored messages helps increase click-through rates and optimize Quality Score.
SEA & Email Marketing
SEA drives qualified traffic, while email marketing helps build customer loyalty. By combining acquisition and nurturing, each campaign maximizes its impact and converts prospects into customers.
Our customers talk about us
“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
E-commerce & SaaS“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
Nutrition & DNVB“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
The FAQ : SEA Agency
What does SEA stand for?
SEA (Search Engine Advertising) refers to all advertising activities on search engines, primarily through Google Ads.
What is a SEA agency?
It is an agency specializing in the creation, management, and optimization of online advertising campaigns, with the goal of generating traffic, sales, or qualified leads.
Why use a SEA agency?
An agency provides strategic and technical expertise to maximize return on investment, while optimizing budget allocation and performance monitoring.
How long does it take to see results?
SEA campaigns provide immediate visibility, but significant results typically appear after a few weeks of ongoing optimization.
What is the average budget needed for a Google Ads campaign to be effective?
The budget depends on the industry and the goals, but a campaign starts to become truly effective with an investment of just a few hundred euros per month.