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Your SEA agency: a partner
for your digital growth
Increase your conversions with the power of Google Ads
Your SEA agency: a partner
What is SEA?
SEA (Search Engine Advertising) is the technique of displaying sponsored ads on search engines. Thanks to platforms such as Google Ads, companies can immediately appear at the top of the results when a web surfer enters a keyword. SEA offers instant visibility and precise control over budget, targeting and advertising campaigns.
Properly used, SEA on Google Ads or Bing Ads can generate qualified traffic, increase brand awareness and rapidly boost conversions.
Search Ads
for your business
70% of users click on the first 3 search results.
A Search Ads presence is a crucial element for brands wishing to exist on search engines.
It enables you to reach a targeted audience through queries, and generate qualified traffic to your site.
Constants evolutions of this channel are difficult to follow without expert help.
70
%
click on the first 3
search results
search results
Our expertise in
Search Ads
At Stride-up, we're convinced that a successful Search Ads campaign depends on mastering Google's algorithm, setting relevant objectives and perfect tracking.
We take a transparent, performance-driven approach to guaranteeing optimal results for our customers.
We take a transparent, performance-driven approach to guaranteeing optimal results for our customers.
Our SEA skills
Our expertise goes beyond simply managing ad campaigns: it's based on a multi-levers approach and a global vision of digital marketing. Accustomed to working with a wide range of budgets, we play the role of orchestra conductor in the distribution of investments between the different advertising platforms, taking into account the attribution and place of each lever in the overall marketing mix.
We have access to the latest advertising innovations and benefit from privileged support. Whether for awareness campaigns, drive-to-store strategies or conversion-oriented devices, our teams activate and optimize the right levers at every stage of the acquisition funnel.
We have access to the latest advertising innovations and benefit from privileged support. Whether for awareness campaigns, drive-to-store strategies or conversion-oriented devices, our teams activate and optimize the right levers at every stage of the acquisition funnel.
Search campaigns
Ideal for capturing Internet users at a time when they're actively looking for products or services. Ads appear at the top of Google results, targeted to specific keywords. It's the most direct way to respond to purchase intent and generate qualified leads.
Performance Max campaigns
The latest generation of SEA campaigns, Performance Max leverages Google's AI to deliver ads across all available channels (Search, Display, YouTube, Discover, Gmail). They are designed to maximize conversions through automation and machine learning.
Shopping campaigns
Essential for e-tailers, Shopping campaigns directly display products with photo, price and merchant name in Google. They attract ultra-qualified traffic made up of Internet users who are already ready to buy.
YouTube Ads campaigns
With YouTube Ads, the brand is positioned where millions of users spend time every day. These campaigns develop visibility, boost brand awareness and capture attention thanks to an engaging and memorable format.
Local Drive to Store campaigns
Designed to generate in-store traffic or promote a physical store. Ads appear on Google Maps and in local searches, reaching geographically close prospects directly, at the moment of need.
Display campaigns
The Display network enables visual banners to be displayed on millions of Google partner sites. These campaigns are particularly effective for building awareness, expanding an audience and staying present throughout the user journey. Thanks to advanced targeting options (demographic, geographic, centers of interest or browsing behavior), they guarantee delivery to the right people, at the right time.
International Campaigns
To develop a presence abroad, Google Ads multilingual and multi-country campaigns offer precise targeting by geographic zone, language and currency. This approach opens access to new markets with an ATS strategy adapted to each country.
Demand Gen campaigns
Demand Gen campaigns reach high-intention audiences with visual formats on YouTube, Discover and Gmail. Based on behavioral signals and centers of interest, they generate demand even before the active search phase. This approach combines visibility, engagement and conversions, with a strategy designed to capture attention at the right moment in the user journey.
We are certified
As a Google Partner Premier agency since 2023, our know-how is validated and recognized by Google. This certification attests to advanced mastery of SEA campaigns and opens access to exclusive resources to serve our customers.
It ensures privileged support with dedicated support, regular training and the ability to rapidly deploy the latest advertising innovations.
Working with a certified agency is the guarantee of recognized and constantly updated expertise, serving ever more effective SEA campaigns.
Tracking and reporting your SEA performance
Performance tracking isn't an option, it's the heart of our method. Every SEA campaign is based on ultra-precise data collection and analysis. Thanks to in-house tools and data extractors, all information is centralized, enriched and then formatted in Looker Studio.
From day one, full access is given to real-time dashboards. These dashboards offer a 360° view: global business indicators such as sales generated, advertising spend, average basket, recurring customer rate or the cost of acquiring a new customer.
In parallel, micro data linked to advertising platforms are closely monitored: CPC, CPM, click rate, hook rate, conversion rate, ROAS... Each indicator is integrated and put into perspective to steer campaigns with the utmost precision.
This environment is both an internal steering tool and a transparent reporting space. All customers have access to data in real time, guaranteeing a clear understanding of performance and rapid, informed decision-making.
The impact of SEA on our customers
Performance speaks for itself. Here are some results from campaigns we manage on a daily basis.
Eye-catching
+24% on online sales vs N-1 | -2% on media budget vs N-1
Balzac Paris
+15% on NC volume (new customers) vs N-1 | -10% on CAC (customer acquisition cost) NC vs N-1
Octopia
-65% CPA MQL Google Ads vs N-1 (Cost per qualified lead acquisition) | +400% MQL vs N-1
Our process
Discovery call
/01
Let's take the time to talk.
You introduce us to your brand, its history, your objectives and your challenges. We 'll introduce you to Stride-up, our DNA and an overview of our methodology.
We share the same vision?
Let's move on to the next stage : the audit.
Audit and recommendation
Duration 7 days
/02
We analyze a hundred or so control points on your advertising account and present you with a detailed strategic plan to achieve your goals.
In short : we keep what works, we optimize what needs to be optimized.
Setup 7 days
/03
In this short time frame, our teams are committed to prioritizing production with the aim of rapid performance:
○ Setting up a tagging plan
○ Creating a customized dashboard
○ Creating Search, Performance Max, Shopping, YouTube campaigns
○ Setting up Google Analytics 4 and its objectives
○ Optimizing your product feeds
The idea is to gradually move towards an optimal account structure, starting with high-value-added optimizations.
Accompaniment | Indefinite duration without commitment
/04
As a partner, we take care of :
○ Strategic vision
○ Operational deployment
○ Constant optimization through test & learn
Ongoing communication with you and your teams:
○ On slack daily
○ Bi-monthly calls
Our common goal is your account's performance.
To guarantee our involvement: we work without commitment.
Key figures
Key figures
Our specialized teams
At Stride-up, we have decided to segment our teams to provide a more expert response to the specific needs of each customer.
DNVB
Our priority is to support DNVBs in their digital growth. Our aim: to accelerate growth and consolidate a strong position in their market, thanks to tailor-made acquisition strategies designed for 100% digital businesses and focused on functional products.
Ecom
We also support more traditional companies, whether in the fashion, sports or cosmetics sectors, who wish to strengthen their digital visibility and branding. Our expertise includes the management of product catalogs and flows via Channable, to optimize online presence and accelerate sales growth through e-commerce strategies tailored to their specific challenges.
Nautilus
Nautilus specializes in lead generation for companies that make qualified leads their priority. Our approach combines precise targeting, scoring and rigorous follow-up to transform each lead into a concrete business opportunity, while optimizing the cost per lead and the final return on investment.
Our process
Discovery call
Let's take the time to talk.
You introduce us to your brand, its history, your objectives and your challenges.
We introduce you to Stride-up, our DNA and an overview of our methodology.
We share the same vision ?
Let's move on to the next step : the audit.
ATS audit and recommendations
We analyze around 100 control points on your Google Ads account and present you with a detailed strategic plan to achieve your goals.
In short: we keep what works, and optimize what needs to be optimized.
Setup
In this short space of time, our teams are committed to prioritizing production with a view to rapid performance:
- Setting up a tagging plan
- Creating a customized dashboard
- Creating Search, Performance Max, Shopping, YouTube campaigns
- Setting up Google Analytics 4 and its objectives
- Optimizing your product feeds
The idea is to move gradually towards an optimal account structure, starting with high-value-added optimizations.
Support
As your partner, we take care of :
- The strategic vision
- The operational deployment
- The constant optimization through test & learn
Acontinuous communication with you and your teams :
- On slack daily
- Bi-monthly calls
Our common goal is the performance of your account.
To guarantee our involvement : we work without commitment.
Our culture at
Stride-up
0 bullshit
Transparency above all. No useless blah-blah, no untenable promises: things are told as they are. Results, successes and areas for improvement are clearly shared. The objective is simple: to move forward together with a fair and realistic vision.
Quality
Every project deserves the highest standards. Whether it's a campaign, a piece of content or a visual creation, every detail is carefully considered. Quality is what makes the difference over time, and it's what guides everything we do.
Scale
Think big, act big. The agency doesn't limit itself to creating high-performance campaigns or content: the idea is to build strategies that evolve, adapt and, above all, perform. Growth is at the heart of our approach, for every customer and every project.
Synergy of levers
SEA never acts alone. To deploy truly effective digital strategies, it integrates with the agency's other areas of expertise, creating a powerful leverage effect.
SEA & SEO
Paid search and search engine optimization complement each other perfectly. SEO builds lasting visibility, while SEA generates immediate results.
Together, they capture audiences in the short and long term, while reinforcing a brand's credibility in search results. As
Stride-up is also an SEO agency, we ensure our customers a constant and consistent presence on search engines.
Together, they capture audiences in the short and long term, while reinforcing a brand's credibility in search results. As
Stride-up is also an SEO agency, we ensure our customers a constant and consistent presence on search engines.
SEA & Social Ads
Combining Google Ads and Social Ads campaigns means multiplying the points of contact with audiences. One captures intent, the other stimulates discovery and awareness.
By combining the two, the brand remains present at every stage of the user journey, whether on social networks or search engines.
As a social ads and sea agency, Stride-up builds full-funnel strategies where acquisition and engagement go hand in hand.
By combining the two, the brand remains present at every stage of the user journey, whether on social networks or search engines.
As a social ads and sea agency, Stride-up builds full-funnel strategies where acquisition and engagement go hand in hand.
SEA & Creative Ads
The best campaigns also rely on creativity. Working with impactful visuals and appropriate messages increases click-through rates and optimizes Quality Score.
The synergy between our paid division and our creative agency, Studio by Stride-up, increases the effectiveness of advertising investments tenfold.
A good creative concept can transform an average campaign into a real growth lever.
The synergy between our paid division and our creative agency, Studio by Stride-up, increases the effectiveness of advertising investments tenfold.
A good creative concept can transform an average campaign into a real growth lever.
SEA & Email Marketing
SEA generates qualified traffic, and our email marketing agency helps build loyalty.
By linking acquisition and nurturing, each campaign maximizes its impact, transforming prospects into customers, then customers into ambassadors.
This duo fosters an ongoing relationship with the audience and increases the value of each contact acquired.
By linking acquisition and nurturing, each campaign maximizes its impact, transforming prospects into customers, then customers into ambassadors.
This duo fosters an ongoing relationship with the audience and increases the value of each contact acquired.
Our customers talk about us
Bastien
Growth Lead @BigBlue
"I work with this company and I must say that I am extremely satisfied with my experience. Their values of transparency, involvement and responsiveness, performance and global business vision are really put into practice on a daily basis.
Transparency is a major strength of their approach. They have always been clear and honest in their communications, which has enabled me to make informed decisions and build a relationship of trust."
Transparency is a major strength of their approach. They have always been clear and honest in their communications, which has enabled me to make informed decisions and build a relationship of trust."
Joachim Zini
Growth Manager @Feed
"We've been working with Stride-up since their launch. They have helped us with the overall structuring of the account with personalized support.
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."
Aurélie Jansem
Co-founder @Rivedroite
"We've been working with Stride-up for several months now, and we're delighted with the collaboration ! The team is as professional as it is available and responsive, and it's a real pleasure to work together.
Our performance is on target thanks to the agency's relevant recommendations."
Our performance is on target thanks to the agency's relevant recommendations."
The FAQ : SEA Agency
What does SEA stand for?
SEA (Search Engine Advertising) refers to all search engine advertising, mainly via Google Ads.
What is a SEA agency?
This agency specializes in the creation, management and optimization of online advertising campaigns, with the aim of generating traffic, sales or qualified leads.
Why use a SEA agency?
An agency provides strategic and technical expertise to maximize return on investment, while optimizing budget allocation and performance monitoring.
How long does it take to see results?
SEA campaigns offer immediate visibility, but significant results usually appear after a few weeks of continuous optimization.
What is the average Google Ads campaign budget needed to be effective?
The budget depends on the sector and the objectives, but a campaign starts to be really effective from a few hundred euros invested each month.
Cutting-edge expertise
tailored to your needs
28 boulevard de la Bastille
75012 Paris
75012 Paris