Video built for your performance
Social-first shoots, brand films, product videos: every format designed for its placement, its algorithm, its audience.
Video, the dominant format on every channel
On Meta, TikTok, YouTube or Pinterest: video has replaced static as the priority format. Algorithms favor it, audiences trust it, and it generates on average 40% more CTR.
But most brands still treat their video production as a cost line, not a performance investment. Our Bastille studio produces videos built for distribution: ratios, durations and hooks calibrated for each channel.
Audit my video strategyvideo completion rate vs static photo on Social Ads campaigns
average CTR on video hooks vs static visuals on Meta
Our video expertise
From brief to post-production, through casting and the set: end-to-end expertise to produce videos that perform.
Social-first videos
Shot in 9:16, fast-paced, dynamic editing, hooks built for the first 2 seconds. Optimized for TikTok, Reels and Meta Stories.
average CTR on social-first videos vs static on Meta Ads
Brand films & lookbooks
Long format (30 to 90 seconds), refined art direction, collection storytelling. Perfect for launches and brand highlights.
video completion rate vs static photo on the accounts we manage
Product videos
Tight shots on materials, details and colorways. Used on the e-commerce product page, in paid Catalog Ads and on Amazon Brand Store.
product page conversion rate with an embedded video vs without video
Pre-production
Script writing, casting, location scouting and rental, a shot-by-shot shooting plan. The set is no place to improvise.
of a video's quality is decided in pre-production, not on set
Dedicated Bastille studio
Studio shoots in Paris 12th (white backdrop, colored backdrop, cyclorama) or on location in Ile-de-France. Total flexibility, pro gear included.
to 5 distinct video formats produced on average in a single day on set
Editing & color grading
Footage sorting, color grading, sound design, subtitling, motion graphics. Versions delivered with and without subtitles, with and without music for paid use.
post-production turnaround between the end of the shoot and final delivery
A proven process,
measurable results
Pre-production and planning
3 to 5 daysFilming answers a constant need to renew usable brand content across your different distribution channels.
We drive script writing, casting, location scouting and rental. The goal: make the effort pay off so it fuels all the creative production to come.
Filming
1 to 2 daysIn our Bastille studio or on location, we handle the shoot so you have only one thing to worry about: enjoying the result live.
Ongoing art direction, shots framed for social ratios from the moment of filming. In a single studio day, we produce on average 3 to 5 distinct formats.
Editing and delivery
5 to 10 daysAfter the shoot, you have two options: we sort and grade all the usable footage so you can use it across several months of creative production, OR we edit the final result according to the pre-approved script.
Each format is delivered in the ratios optimized for its placement: 9:16 (TikTok, Reels, Stories), 1:1 and 4:5 (Meta Feed), 16:9 (YouTube, Web). Versions with and without subtitles, with and without music.
Organize my shootOur culture at Stride-up
Transparency
No pointless talk, no unkeepable promises: things are said as they are. Results, wins and areas to improve alike, everything is shared clearly, unfiltered.
Quality
Every project deserves the highest level of demand. Whether a campaign, a piece of content or a visual creation, every detail is crafted with care. Quality is what makes the difference over time.
Performance
We don't build campaigns, we build growth engines. Every strategy is designed to evolve, adapt to data and produce measurable results.
Synergy of levers
Video never works alone. To deploy truly high-performing digital strategies, it integrates with the agency's other areas of expertise and creates a powerful multiplier effect.
Filming & Social Ads
Videos shot in studio feed your Meta and TikTok campaigns directly. 9:16 format, 2-second hook, duration optimized per placement: every video is designed for the algorithm, not just to look good.
Filming & Creative Ads
The footage from a single shoot produces dozens of assets: motion, GIFs, statics pulled from stills. Our studio coordinates production to maximize the variations usable over 3 to 6 months.
Filming & SEA
Demand Gen and YouTube Ads demand crafted videos. Our studio produces the right Google formats (6s, 15s, 30s, 60s) to boost your video coverage across the Search ecosystem.
Filming & E-commerce
Product videos on Shopify pages, Brand Store videos on Amazon, demos for category pages: video lifts e-commerce conversion rate by 30 to 80% depending on the industry benchmarks.
Our clients talk about us
Mode & Habillement« Stride-up aujourd'hui nous accompagne sur la partie créative. Ca nous a permis de tester de nouveaux concepts sur de l'image fixe qu'on avait un peu abandonné. Ca fait longtemps que je n'avais pas vu des CTR à ces niveaux là. C'est ce qu'on aimerait avec pas mal de prestataires : quand c'est fluide, c'est agréable et qu'on a pas besoin de changer nos process. »
Services Financiers & E-commerce« Nous avions un projet de tournage de témoignage client, sur lequel Stride Up nous a accompagnés de la préproduction à la postproduction. De la phase de préproduction à la gestion du tournage, l'équipe a fait preuve d'un grand professionnalisme, d'écoute et de créativité. Ils ont su comprendre rapidement nos attentes et proposer une approche cohérente avec notre image de marque. »
Vêtements & Chaussures« Nous collaborons avec Stride-up depuis six mois. L'agence est une extension de notre équipe interne, fonctionnant comme un laboratoire créatif agile et expérimental. Leur mission principale est de produire du contenu innovant pour nos campagnes d'acquisition Meta. Grâce à cette collaboration, nous avons identifié plusieurs nouveaux formats publicitaires à fort potentiel pour Le Closet, qui se sont rapidement imposés comme des top-performers. »
The FAQ: Video Agency & Filming
What kind of shoot for a DNVB or e-commerce brand?
We distinguish three types of video production by use case. Social-first content (Reels, TikTok, Stories): shot in 9:16, fast-paced, dynamic editing, built to grab attention in 2 seconds. Brand films and lookbooks: long format (30 to 90s), refined art direction, collection storytelling. Product videos: tight shots on materials, details, colorways, used on the product page and in paid. Our approach: we plan the shoot to cover all three use cases in one or two days.
How much does a shoot with Stride-up cost?
The price depends on the scope: number of formats to produce, casting of actors or models, location (Bastille studio or outdoors), motion graphics and sound design, level of post-production. A Social pack (one studio day, 3 to 5 distinct edits for social) starts at a contained budget. A Brand Film pack (lookbook or collection film with variations) is more substantial. Custom productions are quoted individually. We'll talk it through on the discovery call.
How long does it take to produce a video from A to Z?
Our standard timeline:
- Art direction brief and validation: 48 to 72h
- Pre-production and set organization: 3 to 5 days
- Filming: 1 to 2 days
- Post-production and delivery: 5 to 10 business days
From brief to final delivery: 2 to 3 weeks on average. For complex productions (actor casting, multiple locations, advanced motion graphics), allow 3 to 4 weeks. For key moments (sales, Black Friday, launches), we recommend briefing 4 to 6 weeks ahead.
Which video formats are delivered after a shoot?
Our standard delivery includes every format optimized for each channel:
- 9:16 for TikTok, Reels, Stories (3 to 5 distinct edits)
- 1:1 for the Instagram and Facebook feed
- 4:5 for the Instagram portrait feed
- 16:9 for YouTube and web use
Each format is delivered with and without subtitles, with and without music (for advertising use requiring specific music rights). Raw footage available on request.
Studio or outdoors for a shoot?
The Bastille studio offers total control: managed lighting, white or colored backdrop, a reproducible setting. Ideal for video packshots, product videos and timeless content. Outdoors (street, architecture, nature) brings authenticity and real-life context, ideal for lookbooks and lifestyle content. Our recommendation: alternate depending on the calendar. Studio for product launches and paid highlights, outdoors for awareness content and brand films.
How do your videos connect with the paid strategy?
This is where many video agencies fail: they produce something beautiful without thinking about distribution. At Stride-up, our videographers coordinate the brief with our ongoing Social Ads teams. Ratios are designed for placements, hooks for algorithms, durations for attention thresholds. Every video is built to be an asset that generates ROAS, not just a deliverable.
Why entrust your shoot to Stride-up rather than a freelance videographer?
A freelance videographer thinks in terms of visual output. Stride-up thinks in terms of performance. Every shoot is planned to produce assets directly usable in paid social: formats adapted to Meta and TikTok ratios, optimized durations, shots framed for vertical formats from the shoot itself (not cropped in post). And we deliver in a structure that doesn't make you lose a day sorting after the set.