Video to Boost Your Performance
Social-first video production, brand films, product videos: each format is tailored to its placement, algorithm, and audience.
Video, the dominant format across all channels
Whether on Meta, TikTok, YouTube, or Pinterest, video has replaced static content as the preferred format. Algorithms favor it, audiences trust it, and it generates an average of 40% higher click-through rates.
But most brands continue to treat their video production as an expense, not as an investment in performance. Our Bastille studio produces videos designed for distribution: aspect ratios, durations, and hooks tailored to each channel.
Review my video strategyVideo completion rates vs. static image completion rates in social media ad campaigns
Average CTR for video hooks vs. static images on Meta
Our video expertise
From the initial brief through casting and on-set production to post-production: end-to-end expertise to produce high-performing videos.
Social-first videos
Filmed in 9:16 aspect ratio, with a strong beat, dynamic editing, and hooks designed to grab attention within the first two seconds. Optimized for TikTok, Reels, and Meta Stories.
Average CTR for social-first videos vs. static ads on Meta Ads
Brand films & lookbooks
Long-form (30 to 90 seconds), sophisticated art direction, and compelling storytelling. Perfect for product launches and brand milestones.
Video completion rates vs. static image completion rates on the accounts we manage
Product videos
Close-ups of materials, details, and colors. Used on the e-commerce product page, in paid catalog ads, and on the Amazon Brand Store.
Conversion rates for product pages with embedded videos vs. those without videos
Pre-production
Scriptwriting, casting, location scouting and booking, and a shot-by-shot shooting schedule. There’s no room for improvisation on set.
The quality of a video is determined during pre-production, not on set
Studio in Bastille
Studio shoots in Paris’s 12th arrondissement (white background, colored background, cyclorama) or on location in the Île-de-France region. Complete flexibility, with professional equipment provided.
an average of 5 different video formats produced in a single day of filming
Editing & Color Grading
Rough cut, color grading, sound design, subtitling, motion graphics. Versions are provided with and without subtitles, and with and without music for commercial use.
the post-production lead time between the end of filming and final delivery
A well-established process,
measurable results
Pre-production and planning
3 to 5 daysThe production addresses an ongoing need to refresh brand-related content for use across various distribution channels.
We oversee scriptwriting, casting, location scouting, and venue rental. Our goal is to ensure that the effort we put in pays off, thereby fueling all future creative production.
Filming
1 to 2 daysWhether in our Bastille studio or on location, we'll take care of all your filming needs, so that all you have to worry about is enjoying the live rendering.
Ongoing artistic direction, with shots planned to accommodate social media ratios from the start of filming. In a single day of studio work, we produce an average of 3 to 5 different formats.
Editing and delivery
5 to 10 daysOnce filming is complete, you have two options: we can review and color-grade all usable footage so it can be used over several months of creative production, OR we can edit the final cut according to the script approved in advance.
Each format is delivered in the aspect ratios optimized for its intended use: 9:16 (TikTok, Reels, Stories), 1:1 and 4:5 (Meta Feed), 16:9 (YouTube, Web). Versions with and without subtitles, with and without music.
Plan my shootOur Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Synergy of levers
Video never stands alone. To implement truly effective digital strategies, it integrates with the agency’s other areas of expertise and creates a powerful synergy.
Video Production & Social Media Ads
Videos shot in the studio are used directly in Meta and TikTok campaigns. 9:16 aspect ratio, 2-second hook, duration optimized for each placement: every video is designed with the algorithm in mind, not just to look good.
Filming & Creative Ads
Raw footage from a shoot yields dozens of assets: animations, GIFs, and static images derived from stills. Our studio coordinates production to maximize the number of usable variations over a 3- to 6-month period.
Filming & SEA
Demand Gen and YouTube Ads require high-quality videos. Our studio produces videos in the appropriate Google formats (6s, 15s, 30s, 60s) to boost your video reach across the Search ecosystem.
Filming & E-commerce
Product videos on Shopify product pages, Brand Store videos on Amazon, and demos for category pages: video boosts e-commerce conversion rates by 30% to 80%, according to industry benchmarks.
Our customers talk about us
"Stride-up is currently helping us with the creative side of things. It’s allowed us to test new concepts with static images, which we’d kind of given up on. It’s been a long time since I’ve seen CTRs at these levels. That’s what we’d like from a lot of service providers: when things run smoothly, it’s pleasant, and we don’t have to change our processes.”
Fashion & Clothing“We had a project to film a customer testimonial, and Stride Up supported us from pre-production through post-production. From the pre-production phase to managing the shoot, the team demonstrated a high level of professionalism, attentiveness, and creativity. They quickly understood our expectations and proposed an approach that aligned with our brand image.”
Financial Services & E-commerce“We’ve been working with Stride-up for six months. The agency acts as an extension of our in-house team, functioning as an agile and experimental creative lab. Their primary mission is to produce innovative content for our Meta acquisition campaigns. Through this collaboration, we’ve identified several new ad formats with high potential for Le Closet, which have quickly emerged as top performers.”
Clothing & ShoesFAQ: Video Production & Filming Agency
What kind of video production is best for a DNVB or e-commerce brand?
There are three types of video content, depending on their intended use. Social-first content (Reels, TikTok, Stories): shot in 9:16 aspect ratio, fast-paced, with dynamic editing, designed to grab attention within 2 seconds. Brand films and lookbooks: long-form (30 to 90 seconds), sophisticated art direction, collection storytelling. Product videos: close-ups of materials, details, and colors, used on product pages and in paid ads. Our approach: we plan the shoot to cover all three uses in one or two days.
How much does a video shoot with Stride-up cost?
Pricing depends on the scope of the project: the number of formats to be produced, casting of actors or models, location (Bastille studio or on-location), motion graphics and sound design, and the level of post-production. A Social Media Package (one day in the studio, 3 to 5 separate edits for social media) starts at a modest budget. A Brand Film Package (lookbook or collection film with variations) is more substantial. Custom productions are quoted on a case-by-case basis. We’ll discuss this during the initial consultation.
How long does it take to produce a video from start to finish?
Our standard timeline:
- Creative brief and approval: 48 to 72 hours
- Pre-production and set setup: 3 to 5 days
- Shooting: 1 to 2 days
- Post-production and delivery: 5 to 10 business days
From initial briefing to final delivery: 2 to 3 weeks on average. For complex projects (casting actors, multiple locations, advanced motion graphics), allow 3 to 4 weeks. For key events (sales, Black Friday, product launches), we recommend briefing us 4 to 6 weeks in advance.
What video formats are delivered after filming?
Our standard delivery includes all formats optimized for each channel:
- 9:16 for TikTok, Reels, Stories (3 to 5 separate clips)
- 1:1 aspect ratio for Instagram and Facebook feeds
- 4:5 aspect ratio for portrait-oriented Instagram posts
- 16:9 for YouTube and web use
Each format is available in versions with and without subtitles, and with and without music (for advertising purposes requiring specific music rights). Raw footage is available upon request.
Studio or on location for a shoot?
The Bastille studio offers complete control: precise lighting, white or colored backgrounds, and a consistent shooting environment. Ideal for video product shots, product videos, and timeless content. Outdoor locations (streets, architecture, nature) add authenticity and real-life context—ideal for lookbooks and lifestyle content. Our recommendation: alternate depending on the schedule. Use the studio for product launches and paid campaigns, and the outdoors for brand awareness content and brand films.
How do your videos fit into the paid strategy?
This is where many video agencies fall short: they produce visually appealing content without considering distribution. At Stride-up, our videographers collaborate with our Social Ads teams from the outset. The aspect ratios are optimized for ad placements, the hooks are designed for algorithms, and the durations are tailored to attention spans. Every video is designed to be an asset that generates ROAS, not just a deliverable.
Why choose Stride-up for your video production instead of a freelance videographer?
A freelance videographer thinks in terms of visual presentation. Stride-up thinks in terms of performance. Every shoot is planned to produce assets that are ready for immediate use in paid social media: formats tailored to Meta and TikTok aspect ratios, optimized durations, and shots designed for vertical formats from the start (not cropped in post-production). And we deliver the footage in a format that won’t waste a day of your time sorting through it after the shoot.