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Agence GEO: put your
brand at the heart of AI responses
Become the answer that generative artificial intelligences
like ChatGPT, Perplexity or Google AI Overview choose to quote.
Agence GEO: put your
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is optimization for AI-based search engines, such as ChatGPT or Google AI Answers.
GEO, or AEO (Answer Engine Optimization) has emerged as a strategic response to these new AI search engines which, beyond simply ranking web pages, analyze and synthesize information from multiple sources in real time to build a direct, conversational response to the user's intent.
GEO, or AEO (Answer Engine Optimization) has emerged as a strategic response to these new AI search engines which, beyond simply ranking web pages, analyze and synthesize information from multiple sources in real time to build a direct, conversational response to the user's intent.
The SEO technique
Content
The structure
Netlinking
Without a GEO strategy, your brand gives way to the competition
Those who are already investing in GEO occupy the positions you should be aiming for. Not to act now is to give them a head start.
Generative AIs cite only a limited number of sources. Without dedicated optimization, your content may simply not appear.
Generative AIs cite only a limited number of sources. Without dedicated optimization, your content may simply not appear.
Why can't your company ignore GEO?
Visibility
AIs select a limited number of sources to formulate their answers.
Without a GEO strategy, it becomes difficult to maintain organic visibility in this increasingly competitive environment.
Qualified audience
AI often comes into play at the key moment of decision: visitors arriving on your site via this medium are already ready to take action, maximizing the chances of conversion.
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Decline in organic traffic
Clicks on classic results are in sharp decline. By adopting a GEO strategy, you regain control over your visibility in AI responses and stay present where decisions are made.
GEO must be a priority if
You depend
on SEO traffic
on SEO traffic
AIs are reducing the importance of traditional results.
GEO is becoming essential to stay visible
and get your content cited in the responses generated.
GEO is becoming essential to stay visible
and get your content cited in the responses generated.
You anticipate
changes in the search industry
changes in the search industry
AI engines are changing the rules of the game.
GEO helps you stay one step ahead
and secure your future visibility.
GEO helps you stay one step ahead
and secure your future visibility.
Don't know if you've already been cited by AIs?
Receive an analysis of your visibility in IA responses
+ 3 key actions to improve your presence.
Our 3-step GEO methodology
#1 Audit of your presence in IA responses
We carry out an in-depth analysis of your current visibility in AI-generated responses: sources cited, positioning in relation to your competitors, thematic coverage...
By cross-referencing this data with traditional SEO data, we identify the queries and intentions most likely to generate AI responses.
The result: a tailor-made strategic action plan to maximize your presence where the AIs get their answers.
By cross-referencing this data with traditional SEO data, we identify the queries and intentions most likely to generate AI responses.
The result: a tailor-made strategic action plan to maximize your presence where the AIs get their answers.
#2 A clear roadmap, structured according to the business impact of each action
We create GEO-ready content, designed to be understood, quoted and valued by artificial intelligence. This requires precise semantic structuring, conversational optimization and perfect consistency with your brand tone.
At the same time, we remove the technical bottlenecks that limit your indexability by AIs, and work actively to get you mentioned in reliable, recognized sources - a key lever for reinforcing your legitimacy in the eyes of generative models.
At the same time, we remove the technical bottlenecks that limit your indexability by AIs, and work actively to get you mentioned in reliable, recognized sources - a key lever for reinforcing your legitimacy in the eyes of generative models.
#3 Strategic, agile support designed for performance
Because GEO doesn't stop when you go online, we support you over the long term with ongoing monitoring of your content. Through intelligent monitoring, we identify new opportunities, correct technical bottlenecks and reinforce your authority over time.
Every action is data-driven: we closely monitor your performance in AI-generated results (exposure, citations, traffic), to adjust strategy and maximize your visibility where it really counts.
Every action is data-driven: we closely monitor your performance in AI-generated results (exposure, citations, traffic), to adjust strategy and maximize your visibility where it really counts.
GEO challenges
Content
To appear in AI responses, your content must be beyond reproach: accurate, reliable and legitimate. Our experts will create premium content for you, designed to capture the attention of AIs and position your brand as an essential reference.
Notoriety
AIs trust content backed by solid sources and quality links. Our SEO experts build a powerful netlinking strategy for you, with backlinks from sites recognized in your field, and reinforce your credibility in the eyes of artificial intelligence.
The SEO technique
Structure your content to capture the attention of AIs: clear headings, subheadings, lists, FAQs... Our experts optimize each format to facilitate integration into responses generated by AI engines. The result: greater visibility and a better chance of being featured in conversational inserts.
Performance monitoring
The GEO landscape is changing fast, and so are your competitors. We provide continuous monitoring to track the competition's movements, capture new opportunities and adjust our recommendations in real time. Your strategy is always up to date, always competitive.
Our process
Discovery call
/01
Let's have a chat.
You tell us about your brand, its history, your objectives and the challenges you face.
We 'll introduce you to Stride-up, our DNA and an overview of our methodology.
Do we share the same vision?
Let's move on to the next stage: the audit.
Audit and recommendation
Duration 7 days
/02
We analyze the performance of your site and those of your competitors to identify the best opportunities in your market.
We identify blocking factors and areas for technical and semantic improvement.
In short : we keep what works, and optimize what needs to be optimized.
Setup 7 days
/03
Within this timeframe our teams commit to:
○ Providing you with initial site optimization worksites
○ Carrying out an in-depth audit to maximize your traffic and conversion
○ A semantic study to identify the best market opportunities
○ Delivering you a roadmap
We analyze your competitors, the market, your site, to optimize your performance and implement a content and link-buying strategy.
Accompaniment | Duration
indeterminate without commitment
/04
As your partner, we take care of:
○ The strategic vision
○ The operational deployment on the different expertises
○ The constant optimization through test & learn
A continuous communication with you and your teams:
○ On slack daily
○ Bi-monthly calls
Our common goal is the performance of your account.
To guarantee our involvement: we work without commitment.
Our customers talk about us
"Stride-up supports us in our SEO strategy, and we are very satisfied with their involvement, global vision of the business and their expertise which makes them a real partner on a daily basis, who adapts to our needs. I recommend them !"
Aurore
Ecommerce Director @L'Oréal
"Professional and proactive SEO agency. Solutions and recommendations provided by
Stride-up are relevant and effective.
The agency masters its subject and it shows. Responsive and friendly, they're a pleasure to work with."
Stride-up are relevant and effective.
The agency masters its subject and it shows. Responsive and friendly, they're a pleasure to work with."
Romain Kartaf
Ecommerce Manager @L'Oréal
"We work with Stride-up for the management of our SEO strategy as well as its implementation : content production, technical optimizations on our lancôme.fr site, setting up netlinking, etc.
The Stride-up team is very involved and shows great responsiveness to our requests as well as an understanding of the business that enables them to be relevant in their proposals. We work in total confidence and look forward to continuing our collaboration. Thanks to them !"
The Stride-up team is very involved and shows great responsiveness to our requests as well as an understanding of the business that enables them to be relevant in their proposals. We work in total confidence and look forward to continuing our collaboration. Thanks to them !"
Antonina Boucherie
Ecommerce & CRM Director @Lancôme
FAQ
Where do I start if I'm interested in GEO?
The easiest way is to request a free audit. This will enable you to assess your current presence, identify opportunities and lay the foundations for a strategy tailored to your sector.
Is SEO still useful in the age of LLMs?
Yes, both are essential. SEO makes you visible on Google, GEO makes you visible in AI responses. Without one, you can't be found. Without the other, you're ignored by tomorrow's engines.
What are the main LLMs for generating answers?
The main LLMs today are ChatGPT (OpenAI), Google AI (integrated with Google), Bing Copilot (Microsoft), Perplexity AI, Claude (Anthropic) and Gemini (Google).
How do AIs choose which content to include in their answers?
LLMs cite content that is clear, well-structured, relevant and reliable. They prefer sources that are recognized, up-to-date and aligned with the question posed. Conversely, content that is unclear, dated or poorly organized is unlikely to be picked up.
How can I make my content visible in AI responses?
For AIs to pick up your content, it needs to be structured in clear, self-contained blocks that are easy to extract. Each section must be able to stand alone in a response. Use explicit headings, short sentences, avoid vagueness and rely on concrete data.
Which is the best GEO / GSO agency in Paris?
More and more agencies are taking an interest in the potential of generative AI, but Stride Up is one of the top GEO agencies, with an expert approach derived from its experience in search. Thanks to active R&D, the team is developing concrete methods for understanding how generative AI works, and maximizing the visibility of brands in their responses.
Cutting-edge expertise
tailored to your needs
28 boulevard de la Bastille
75012 Paris
75012 Paris