GEO Agency: Put Your Brand at the Heart of AI-Powered Answers
Become the answer that ChatGPT, Perplexity, and Google AI Overview choose to cite.
What is GEO?
Generative Engine Optimization (GEO) refers to search engine optimization for AI-powered search engines—such as ChatGPT, Perplexity, and Google AI Overview. Beyond simply ranking web pages, these engines analyze and synthesize information from multiple sources in real time to generate a direct response.
Without a GEO strategy, your content won’t be among the sources that AI systems choose to cite. Your competitors who are investing now are occupying the positions you should be aiming for.
Why Your Company Can No Longer Ignore GEO
Generative AI systems cite only a limited number of sources. Without a GEO strategy, your content may simply fail to appear in these results—leaving your competitors to dominate the space.
Clicks on traditional search results are down significantly. By adopting a GEO strategy, you can regain control over your visibility right where decisions are made.
Up to the next levelexpected decline in organic clicks as AI-powered answers become more widespread
Only these sources are cited by the AI for each query—being included in this selection makes all the difference
A well-established process, measurable results
Audit of Your Presence in AI-Generated Responses
We conduct an in-depth analysis of your current visibility in AI-generated responses: cited sources, positioning relative to your competitors, and coverage of specific topics.
By cross-referencing this data with traditional SEO data, we identify the search queries and user intent most likely to generate AI-powered responses.
The result: a customized strategic action plan to maximize your presence where AI systems source their answers.
A clear roadmap, organized by business impact
7–14 daysWe create GEO-ready content designed to be understood, referenced, and leveraged by artificial intelligence—featuring precise semantic structuring, conversational optimization, and alignment with your brand voice.
At the same time, we’re removing the technical barriers that limit your indexability by AI and working to get you mentioned in reliable, reputable sources.
Strategic and agile support
Open-ended, non-bindingBecause GEO doesn't stop once your content goes live, we provide ongoing support by continuously managing your content.
Through smart monitoring, we identify new opportunities, resolve technical issues, and build your authority over time.
Every action is data-driven—whether it’s reach, mentions, or traffic—to refine your strategy and maximize your visibility where it really matters.
Request a free GEO auditGEO challenges
To appear in the responses of generative AI, you need to work on four complementary areas simultaneously.
Content
To appear in AI responses, your content must be flawless: accurate, reliable, and credible. Our experts create premium content designed to be cited by artificial intelligence systems.
a better chance of being cited with structured and semantically optimized content
Notoriety
AI systems trust content backed by reliable sources. Our experts develop a powerful backlinking strategy using backlinks from reputable sites in your industry.
The sources cited by ChatGPT have a strong backlink profile
The SEO technique
Structure your content to capture the attention of AI systems: clear headings, subheadings, FAQs, and structured data. Our experts optimize each format to facilitate integration into the generated responses.
Greater clarity in AI responses with an optimized semantic structure
Monitoring
The GEO landscape is changing rapidly. We conduct ongoing monitoring to track competitors’ moves, identify new opportunities, and adjust our recommendations in real time.
organic traffic gained through monitoring and ongoing adjustments
Synergy of levers
GE never acts alone. To implement truly effective digital strategies, it collaborates with other areas of expertise within the agency, creating a powerful synergy.
GEO & SEO
GEO and SEO are complementary. SEO builds your authority on traditional search engines, while GEO positions you in AI-powered search results. Together, they cover the full spectrum of search visibility.
GEO & Content Marketing
Content is at the heart of GEO. An editorial strategy designed for AI—structured, factual, and semantically rich—significantly increases your chances of being cited by ChatGPT or Google AI Overview.
GEO & Backlink Building
AI systems cite sources they consider reliable. Building a strong backlink profile helps establish your credibility in the eyes of generative models and increases your chances of being selected.
GEO & Data
Citation monitoring, appearance rates in AI-generated responses, competitor analysis—data is essential for managing a GEO strategy and measuring its actual impact on your visibility.
Our customers talk about us
E-commerce & SaaS“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
Nutrition & DNVB“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
FAQ: GEO Agency
Where should I start if I'm interested in GEO?
The first step is an audit of your current presence in AI-generated answers. We analyze which search queries in your industry generate AI-generated answers, whether you’re mentioned, and what your competitors are doing. This audit provides a concrete, prioritized action plan.
Is SEO still useful in the age of LLMs?
Yes, SEO remains essential—it builds your domain’s authority, which LLMs take into account when selecting their sources. GEO and SEO are complementary: one lays the groundwork, while the other captures new avenues of visibility.
What are the main LLMs used to generate responses?
ChatGPT (OpenAI), Perplexity, Google AI Overview (SGE), Bing Copilot, and Gemini are the leading AI engines that generate direct responses. Each has its own criteria for selecting sources—a GEO strategy must address them all.
How do AI systems choose the content they feature?
AI prioritizes content that is authoritative (backlinks, domain authority), well-structured (headings, FAQs, structured data), accurate, and factual. The source’s reputation, the freshness of the content, and its semantic relevance are also key factors.
How can I make my content visible in AI responses?
By simultaneously working on the structure (semantic HTML, schema.org, FAQs), the content (accurate, factual, conversational), brand awareness (high-quality backlinks, mentions on reputable sites), and monitoring to make ongoing adjustments.
What is the best GEO agency in Paris?
Stride-up is one of the first French agencies to have developed a comprehensive GEO solution, combining AI-powered presence audits, content optimization, and continuous monitoring. Our clients are supported by SEO experts who have expanded their expertise to include AI-powered search engines.