We help skincare brands shine online
Awareness, sales and credibility: Stride-up's expertise, tailored to your industry.
Your brand is unique. So is your digital routine.
The skincare and cosmetics industry demands precision, transparency and emotion. We tailor our campaigns to your image, your formulation, your values: whether clean, dermatological, organic or ultra-tech.
Our role: orchestrate a full-funnel strategy that is relevant, high-performing, and unapologetically clean and committed.
Talk to an expertbeauty, dermocosmetics and wellness brands supported since we launched
A holistic approach
We take a 360 approach that integrates every digital performance lever.
We have a dedicated team for each specialty, ensuring deep, focused expertise in every area we work on.
Discover our services
Our skincare & beauty expertise
With more than 50 brands supported in beauty, dermocosmetics and wellness, we have developed a sharp understanding of the challenges: short purchase cycles, critical windows (launches, holidays, routines), strong product promises (INCI, efficacy, tests, certifications).
Our role: orchestrate a full-funnel strategy that is relevant, high-performing, and unapologetically clean and committed.
Talk to an expertin media budget under management in the skincare & cosmetics industry
average response time; your time is precious
What sets us apart
Product Feed
We manage your product feeds with a level of care specific to your industry: optimized visuals, smart titles, shade variations, real-time updates. Whether on Meta, Google Shopping or Amazon, your catalog will be flawless.
Energy and Passion
Our dedicated beauty team is made up of people attuned to the stakes of health, skin, clean beauty, formulation and cosmetic storytelling. With a lean client portfolio, we guarantee availability, precision and relevance in every action.
Strategic Partner
Stride-up is not just an agency. It's a partner that builds with you over the long term, with transparency, efficiency and care. Discover the experience of AJY, Unbottled, My Lubie.
The impact of our support
Concrete results on beauty and cosmetics brands we run day to day.
A proven process, measurable results
Audit & Recommendation
We analyze around a hundred control points and present you a detailed strategic plan to reach your goals.
In short: we keep what works, we optimize what needs it.
Setup
14 daysOur teams prioritize high-value optimizations with fast performance in mind:
- Tagging plan - Custom dashboard - Campaign creation - GA4 configuration - Product Feed - Welcome Flow
Understanding the brand
What is your brand's positioning? How does it stand out?
These essential questions guide our marketing strategy to ensure every action strengthens your unique position in the market.
Product and collection
Budget and time are precious resources, so we select with you the products and collections to focus our efforts on in the weeks ahead.
We factor in your history, the key KPIs, seasonality, and market trends.
Creative Strategy
We keep a constant eye on the market to explore new angles, hooks and marketing mechanics.
We analyze every creative, form hypotheses and develop captivating ads with the goal of maximizing performance.
Customer Segmentation
We analyze demographic profiles and purchase behaviors to segment your base and precisely target your customers.
This approach ensures every marketing action strengthens your unique position in the market.
Lifetime Value
Ongoing supportWe identify the overall value a customer brings to your business, with which products and on what repurchase cycle.
This information lets us find the best balance between growth and short-term profitability, and design campaigns aligned with your long-term goals.
Request a free auditOur clients talk about us
« Set-up and management of a 360 SEO strategy for e-commerce sites. Stride-Up supported us over a long period. Beyond their technical skills and expertise, their excellent relationship management, availability, responsiveness, and great finesse in navigating our complex ecosystem make them an excellent partner. Highly autonomous, they are always full of ideas and helped us reach our results despite a constantly evolving landscape. »
« I looked at the brands that inspire me and realized they all had the same agency. We needed an agency that understands the brand to keep that very strong brand side while also driving performance. Stride-up came out on top because the audit felt spot-on, the commercial offer was right, and the human fit too. Whatever stage your company is at, Stride-up can adapt. »
« We have been working with Stride Up for several years now, and we are delighted with this collaboration! Thank you again for your day-to-day support, which reflects the strong performance of our site. »
« Very happy with Stride-Up's support, true ads pros. The start was a bit slow, but I saw a real before-and-after once Alexandre took over our account! »
How much can you pay to acquire a customer?
Instead of managing on ROAS, calculate your real lifetime margin (LTM) and your beauty brand's maximum profitable CAC, for free.