We help skincare brands shine online

Brand awareness, sales, and credibility: Stride-up’s expertise for your industry.

Our positioning

Your brand is unique. So is your digital routine.

The skincare and cosmetics industry demands precision, transparency, and emotional appeal. We tailor our campaigns to your brand image, your formulations, and your values—whether they’re clean, dermatological, organic, or high-tech.

Our role: to orchestrate a relevant, high-performing, and resolutely transparent and engaging full-funnel strategy.

Talk to an expert
+50

Beauty, dermocosmetic, and wellness brands we have supported since our founding

Overview

A holistic approach

We take a 360-degree approach that integrates all digital performance channels.

We have a dedicated team for each specialty, ensuring in-depth and targeted expertise in every area of practice.

Explore our offers
PaidSEOEmailAmazonStudio
Beauty & Skincare Expertise

Our care & beauty expertise

With experience supporting over 50 brands in the beauty, dermocosmetics, and wellness sectors, we have developed a deep understanding of the key challenges: short purchasing cycles, critical periods (product launches, holidays, daily routines), and strong product claims (INCI, efficacy, testing, certifications).

Our role: to orchestrate a relevant, high-performing, and resolutely transparent and engaging full-funnel strategy.

Talk to an expert
+10M€

media budget management in the health and beauty sector

2h

Average response time - your time is valuable

Why Stride-up

What sets us apart

Product flow

We manage your product feeds with the high standards your industry demands: optimized images, smart titles, color variations, and real-time updates. Whether on Meta, Google Shopping, or Amazon, your catalog will be flawless.

Energy and Passion

Our dedicated beauty team is made up of professionals with a deep understanding of health, skin care, clean beauty, formulation, and cosmetic storytelling. With a select client portfolio, we ensure responsiveness, precision, and relevance in everything we do.

Strategic Partner

Stride-up isn’t just an agency. It’s a partner that works with you over the long term, with transparency, efficiency, and a caring approach. Read what AJY, Unbottled, and My Lubie have to say.

The impact of our support

Tangible results for the beauty and cosmetics brands we manage on a daily basis.

DNVB TeamBeauty
+15%in volume compared to the previous year
-10%on the CAC compared to the previous year
Beauty TeamCosmetics
+28%in revenue vs. the previous year
x2.4ROAS for Social Ads
DNVB TeamWell-being
-35%CPA vs. target
+60%in sales volume
Our process

A well-established process, measurable results

1

Audit & Recommendations

We analyze approximately 100 key metrics and present you with a detailed strategic plan to help you achieve your goals.

In short: we keep what works and optimize what needs to be optimized.

2

Setup

14 days

Our teams prioritize high-value optimizations with the goal of achieving rapid results:

- Tagging plan - Custom dashboard - Campaign creation - GA4 setup - Product feed - Welcome flow

3

Understanding the Brand

What is your brand's positioning? How does it stand out?

These key questions guide our marketing strategy to ensure that every action we take reinforces your unique position in the market.

4

Product and collection

Budget and time are valuable resources, so we’ll work with you to select the products and collections on which to focus our efforts in the coming weeks.

We take into account your history, key performance indicators, seasonality, and market trends.

5

Creative Strategy

We are constantly on the lookout for new angles, hooks, and marketing strategies.

We analyze each creative, formulate hypotheses, and develop compelling ads with the goal of maximizing performance.

6

Customer segmentation

We analyze demographic profiles and purchasing behaviors to segment your customer base and precisely target your customers.

This approach ensures that every marketing initiative reinforces your unique position in the market.

7

Lifetime Value

Ongoing support

We identify the total value a customer brings to your business, including which products they purchase and their repurchase cycle.

This information allows us to strike the right balance between growth and short-term profitability, and to design campaigns that align with your long-term goals.

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Our customers talk about us

"Implementation and monitoring of a 360-degree SEO strategy for e-commerce sites. We have worked with Stride-Up over an extended period. In addition to their technical skills and expertise, their excellent interpersonal skills, availability, responsiveness, and keen ability to navigate our complex ecosystem make them an outstanding partner. Highly self-reliant, they are always proactive and have enabled us to achieve our goals despite a constantly changing landscape.”

“I looked at the brands that inspire me and realized they all used the same agency. We needed an agency that understood the brand to maintain that strong brand identity while also driving results. Stride-up stood out because their audit felt spot-on, their proposal was solid, and the personal connection was right too. No matter what stage your business is at, Stride-up can adapt.”

“We’ve been working with Stride Up for several years now, and we’re thrilled with this partnership! Thank you again for your ongoing support, which is reflected in our website’s strong performance.”

“I’m very happy with Stride-Up’s support—they’re true pros when it comes to ads. Things got off to a slow start, but I saw a real before-and-after difference once Alexandre took over our account!”

Your beauty and cosmetics store

Learn how to grow your beauty brand sustainably

Beauty Cosmetics Skincare Clean Beauty Dermocosmetics Organic DNVB E-commerce Klaviyo Google Shopping Meta Ads TikTok Product Feed Channable UGC Packshot Influencer Marketing Amazon Beauty Editorial SEO Email CRM Segmentation LTV CAC ROAS Product Launch Beauty Routine INCI Formulation Certifications Beauty Cosmetics Skincare Clean Beauty Dermocosmetics Organic DNVB E-commerce Klaviyo Google Shopping Meta Ads TikTok Product Feed Channable UGC Packshot Influencer Marketing Amazon Beauty Editorial SEO Email CRM Segmentation LTV CAC ROAS Product Launch Beauty Routine INCI Formulation Certifications
Klaviyo Google Shopping Meta Ads TikTok Product Feed Channable UGC Packshot Influencer Marketing Amazon Beauty Editorial SEO Email CRM Segmentation LTV CAC ROAS Product Launch Beauty Routine INCI Formulation Certifications Beauty Cosmetics Skincare Clean Beauty Dermocosmetics Organic DNVB E-commerce Klaviyo Google Shopping Meta Ads TikTok Product Feed Channable UGC Packshot Influencer Marketing Amazon Beauty Editorial SEO Email CRM Segmentation LTV CAC ROAS Product Launch Beauty Routine INCI Formulation Certifications Beauty Cosmetics Skincare Clean Beauty Dermocosmetics Organic DNVB E-commerce