Daily Performance Analysis
We analyze all the creations produced within the agency using our dedicated internal analysis tool to identify high-performance mechanics.
Creative solutions to boost your performance
Static, video, UGC: each format is designed for a specific placement, algorithm, or audience.
We're experts in ads-to-performance production
We also accompany you on your shoots
Your product or organic shoots
Producing your UGC content
Content production thanks to AI
And for all your creative digital projects
Our method
Advertising Monitoring and Benchmarking
Constantly on the lookout for new formats and trends to exploit, our teams feed an in-house curation catalog to renew content with a view to performance.
Creative production
Analyzing the content produced allows us to test different formats and optimize creative assets to identify high-performing ads.
A/B testing of formats
A precise nomenclature on ads helps determine the best content approach for each advertiser.
+20,000creates produced in 2025
+50clients supported each month
11passionate creatives
Creative Challenges
Creative work that converts, not just appeals
Whether on Meta, TikTok, or Google, the algorithm rewards creative content that grabs attention from the very first second. With today’s advertising saturation, a visually appealing image is no longer enough: you need a data-driven creative approach.
Our teams produce content continuously, test different angles, measure performance, and scale up what works. No more hand-crafted Canva designs once a month—just streamlined production focused on maximizing ROAS.
Review my current creative work-31%
average CPM on accounts following the implementation of a data-driven creative rotation
x3.4
ROAS of UGC vs. traditional studio creatives in social ad campaigns
Our creative expertise
From strategy to production, including testing and rotation: end-to-end expertise to ensure that every creative piece delivers value.
Performance-based ad creation
Continuous production of static images, motion graphics, and carousels designed for paid advertising. Each creative is tailored for a specific placement (1:1 and 4:5 feeds, 9:16 Stories, Display) with a measurable objective.
x3
average performance for advertisers who test 3 or more angles versus just one
On-set support
End-to-end video production: pre-production, casting, on-set production, editing, and color grading. Our shoots are designed to provide content for all your channels, from product launches to paid ads.
+400h
footage shot since the launch of Stride-up Studio
Product or organic photo shoots
Bastille Studio or on-location shoots, including art direction. E-commerce product shots, collection lookbooks, and editorial shoots: we cover all three uses in a single session to maximize the number of usable assets.
+ 40 000
Photos taken in 2023 for the brands we work with
User-Generated Content (UGC) Production
Creator sourcing, brief development, approval, and paid promotion via TikTok Spark Ads or Meta Dark Posts. Our roster of trusted creators allows us to handle production quickly and efficiently.
x3.4
ROAS of UGC vs. traditional studio creatives in social ad campaigns
Content creation using AI
Generation of assets (images, videos, audio) using AI tools integrated into our creative workflows. AI serves as a catalyst for scaling variations and conducting large-scale testing; it is not a substitute for strategy.
x10
testable variants at the same cost, thanks to AI-driven generation
Creative Digital Projects
In addition to paid formats, the studio handles digital creative projects: 360-degree campaigns, visual overhauls, and custom productions for your brand’s key moments.
-31%
average CPM following the implementation of a data-driven creative rotation
Filming
Our action shoots
Set, casting, editing: a look at the video productions completed over the past six months.
Our processA well-established process,
A well-established process,
measurable results
1
Kick-off
Discussion about the brand, its history, its goals, its challenges, its visual identity guidelines, and its existing assets.
An overview of our methodology and collaboration process. Together, we align business objectives with the creative roadmap.
2
Reverse Brief
7 daysProposals for new or historically successful advertising strategies based on our competitive intelligence and internal catalog.
You approve the creative directions that resonate with you. Our teams contribute to an internal catalog to continuously refresh the content.
3
Analysis of creatives
LiveAnalysis of all creative data in collaboration with acquisition account managers. This is a critical step that guides the visual strategy.
Tracking key KPIs: CTR, stop rate, CPM, and ROAS by creative. We identify top-performing creatives, detect ad fatigue, and relaunch tests.
4
A/B testing of formats
LiveA detailed taxonomy helps determine the best content approach for each advertiser. Each format is tested based on a clear hypothesis.
Continuous production of creative content, tailored to the lessons learned from the previous month. Creative work becomes a system, not a monthly deliverable.
5
Common thread
Open-ended, non-bindingRegular production of creative assets in close collaboration with the acquisition teams to identify the most effective performance strategies.
Constant communication with your teams: daily Slack updates, biweekly calls, and a shared dashboard. The creative work gets better week by week.
Request a free creative auditOur Identity
Our Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Overview
Synergy of levers
Creativity never works in isolation. To implement truly effective digital strategies, it integrates with the agency’s other areas of expertise and creates a powerful synergy.
Creative Ads & Social Ads
The best social media ad campaigns are built on creativity. Our creative and media teams share the same brief and the same data. When a hook performs well, we create six variations of it the very next day.
Creative Ads & Search Engine Advertising
Product feeds, display banners, and demand-generation ads require high-quality visuals. Our studio produces product shots and assets tailored to each Google Ads format to improve the Quality Score.
Creative Ads & Email
The best creative assets from social ads are repurposed for email campaigns. Consistency in visuals and messaging across channels helps build brand recall and improves conversion rates.
Creative Ads & Amazon
A+ Pages, Brand Store, product images, product detail page videos: Amazon rewards enriched product listings with higher conversion rates. Our studio creates these assets in line with your brand identity.
Our customers talk about us
"Stride-up is currently helping us with the creative side of things. It’s allowed us to test new concepts with static images, which we’d kind of given up on. It’s been a long time since I’ve seen CTRs at these levels. That’s what we’d like from a lot of service providers: when things run smoothly, it’s pleasant, and we don’t have to change our processes.”
Fashion & Clothing“We had a project to film a customer testimonial, and Stride Up supported us from pre-production through post-production. From the pre-production phase to managing the shoot, the team demonstrated a high level of professionalism, attentiveness, and creativity. They quickly understood our expectations and proposed an approach that aligned with our brand image.”
Financial Services & E-commerce“We’ve been working with Stride-up for six months. The agency acts as an extension of our in-house team, functioning as an agile and experimental creative lab. Their primary mission is to produce innovative content for our Meta acquisition campaigns. Through this collaboration, we’ve identified several new ad formats with high potential for Le Closet, which have quickly emerged as top performers.”
Clothing & ShoesFAQ
FAQ: Creative Ads Agency
What is creative strategy, and how is it different from a traditional creative agency?
Creative strategy is about managing creative production as a performance-driven system, not as a monthly deliverable. A traditional creative agency delivers visually appealing designs. A creative strategy links every creative asset to a hypothesis, a target KPI, and data analysis. At Stride-up, campaign performance data (CTR, stop rate, CPM, ROAS per creative) is fed directly back to the creative team to inform the next brief. Creative becomes a growth driver, not a cost center.
How many creative assets does a growing brand need to produce each month?
At least 4 to 6 creative assets per month to maintain an effective rotation and avoid ad fatigue. The brands that scale the fastest produce 8 to 12 creative assets per month: this allows them to test different angles simultaneously and always have fresh content to deploy during peak periods. Our creative system is designed for continuous production, not a one-time batch that runs out in three weeks.
What types of creative content do you produce in-house?
Our studio covers all the formats needed for a modern paid media strategy:
- Static images: product shots, carousels, lifestyle shots, responsive banners
- Motion: Reels, TikTok, Stories, product videos, catalog videos
- UGC: creator sourcing, brief, approval, paid promotion
- Photo shoots: e-commerce product shots, lookbooks, editorial shoots
- Video production: brand films, social media content, product videos
Everything is produced by the same teams to ensure visual consistency and rapid iteration.
Static or video: Which format should an e-commerce brand prioritize?
Both have their place. Video (motion, UGC, lifestyle) generates an average of 40% higher CTR and is becoming the norm on TikTok and Reels. Static product images remain essential for Shopping, Display, and audiences in the consideration phase. Our recommendation for a DNVB or e-commerce brand: a mix of 60% video and 40% static images, using native formats for each channel.
How does creative work fit into the media strategy at Stride-up?
This is where many agencies fall short: creative and media teams work in silos. At Stride-up, campaign performance data is shared directly with the creative team the very next day—not in a monthly report. If a hook isn’t performing, we change it within 48 hours. If a format generates ROAS, we replicate it and scale it up. Creative and media share the same brief, the same objectives, and the same decision-making teams.
How do you incorporate generative AI into the creative process?
We use generative AI as an accelerator, not a replacement. It allows us to test 10 times more variations on the same budget: background variations, image extensions, generation of alternative scenes, and automated voiceovers. Creative angles, the brief, artistic direction, and final approval remain under the control of our human teams. AI is a tool for scaling up production, not for replacing strategy.
How much does Creative Ads support cost at Stride-up?
Pricing varies depending on the scope of the project: static content only, a mix of static and motion content, or a full creative package including UGC and photo shoots. We work on a no-obligation, monthly basis, with an initial creative audit included. The budget is tailored to the number of creative assets to be produced each month, the mix of formats, and production requirements (photo shoots, casting, UGC rights). We’ll discuss this during our initial consultation call.