UGC that drives your performance
The content your customers trust: we select creators aligned with your DNA, we brief them, and we produce at scale.
Authenticity, visibility, impact: the three engines of UGC
Authenticity: users are looking for reliable customer reviews. UGC helps you build credibility and stand apart from traditional advertising. Visibility: user-generated content drives more performance than brand-produced content.
Impact: consumers find that user-generated content has far more impact than influencer content. Our approach: casting based on stylistic fit, a precise brief and paid amplification (Spark Ads, Dark Posts) to turn every high-performing piece of content into an acquisition engine.
Audit my UGC strategyaverage CPM on UGC Spark Ads vs. classic studio creatives
ROAS of paid UGC vs. studio creatives on Social Ads campaigns
Our UGC expertise
From casting to paid amplification, through the brief and post-production: end-to-end expertise to produce UGC that converts.
Creator casting
Selection of nano (10k-50k) or micro (50k-200k) profiles aligned with your brand DNA. Systematic validation before product shipping, stylistic fit over follower count.
higher engagement rate on nano-creators vs. macro-influencers
Creative brief
A structured brief on the expected angles, messages, hooks and formats. Aligned with your ongoing paid campaigns. The brief is what separates a UGC that performs from a generic one.
of a UGC's quality depends on the brief, not the creator's follower count
Footage review
Editorial quality control on every raw clip: brief compliance, technical quality, brand consistency. Two rounds of revisions included to adjust before final edit.
standard revisions on every creator deliverable before final validation
Rights transfer
Contracts framing organic and paid usage (Meta, TikTok, Pinterest). 12-month renewable term, defined territories. Paid rights are included in our standard packs.
standard paid usage term included in our creator contracts
Spark Ads & Dark Posts
Paid amplification via TikTok Spark Ads and Meta Dark Posts. Content is served directly from the creator's account, like an organic post but run as a campaign.
lower acquisition cost on Spark Ads vs. classic studio creatives
Performance editing
From the rushes, our team delivers agile, smooth, performance-oriented editing. Platform codes respected, systematic subtitles, formats tailored to each use case.
video completion rate on UGC vs. studio ads on paid campaigns
UGC
UGC sits at the heart of today's creative strategies. We've built expertise and a catalog of trusted creators so we can step in quickly and confidently to produce this authentic, high-performing content.
I need UGCA proven process,
measurable results
Pre-production and planning
5 to 7 daysUGC requires strict brief and intermediate validation steps to avoid delivery mishaps. We drive script writing, casting and the choice of creators from our pool of profiles pre-qualified for their output quality.
We handle negotiations and quality assurance on the deliverables. Every creator profile is validated with you before the product is shipped. We prioritize stylistic alignment over follower count.
Shipping and creation
10 to 14 daysIf you have physical products, shipping them kicks off rush production by the creators. Briefed upfront, they have everything they need to produce the content independently.
We validate the raw content with them: checking brief compliance, technical quality, brand consistency. Two rounds of revisions included before final edit.
Editing and delivery
5 to 7 daysFrom the rushes we have, our team delivers agile, smooth, performance-oriented editing. Every video is cut with a creative but also strategic eye, factoring in platform codes, current trends and your marketing objectives.
We deliver formats tailored to your different use cases: 9:16 for TikTok and Reels, 1:1 and 4:5 for the Meta Feed. Organic and paid versions delivered in parallel, with systematic subtitles.
Paid amplification
OngoingUGC content that performs organically is boosted via Meta Ads and TikTok Spark Ads. We turn your best creator content into paid campaigns with an average CPM 30% lower than studio creatives.
Coordination with our Social Ads teams to run the test, identify the winners and scale budgets on the best-performing content.
Launch my UGC productionOur culture at Stride-up
Transparency
No pointless talk, no unkeepable promises: things are said as they are. Results, wins and areas to improve alike, everything is shared clearly, unfiltered.
Quality
Every project deserves the highest level of demand. Whether a campaign, a piece of content or a visual creation, every detail is crafted with care. Quality is what makes the difference over time.
Performance
We don't build campaigns, we build growth engines. Every strategy is designed to evolve, adapt to data and produce measurable results.
Synergy of levers
UGC never works alone. To deploy truly high-performing digital strategies, it integrates with the agency's other areas of expertise and creates a powerful multiplier effect.
UGC & Social Ads
UGC is the most effective format in paid social for fashion. TikTok Spark Ads and Meta Dark Posts: acquisition cost is 2 to 3 times lower than classic studio creatives.
UGC & Creative Ads
UGC complements classic creative production: authenticity from creators, full control from the studio. Mixing the two maximizes testable angles and limits ad fatigue.
UGC & Email
The best UGC gets a second life in newsletters and automation flows. Filmed customer reviews improve conversion on post-purchase and winback emails.
UGC & Influence
Beyond paid UGC, qualified creators can activate awareness collaborations. Our sourced database helps identify profiles that combine paid performance and brand impact.
Our clients talk about us
Mode & Habillement« Stride-up aujourd'hui nous accompagne sur la partie créative. Ca nous a permis de tester de nouveaux concepts sur de l'image fixe qu'on avait un peu abandonné. Ca fait longtemps que je n'avais pas vu des CTR à ces niveaux là. C'est ce qu'on aimerait avec pas mal de prestataires : quand c'est fluide, c'est agréable et qu'on a pas besoin de changer nos process. »
Services Financiers & E-commerce« Nous avions un projet de tournage de témoignage client, sur lequel Stride Up nous a accompagnés de la préproduction à la postproduction. De la phase de préproduction à la gestion du tournage, l'équipe a fait preuve d'un grand professionnalisme, d'écoute et de créativité. Ils ont su comprendre rapidement nos attentes et proposer une approche cohérente avec notre image de marque. »
Vêtements & Chaussures« Nous collaborons avec Stride-up depuis six mois. L'agence est une extension de notre équipe interne, fonctionnant comme un laboratoire créatif agile et expérimental. Leur mission principale est de produire du contenu innovant pour nos campagnes d'acquisition Meta. Grâce à cette collaboration, nous avons identifié plusieurs nouveaux formats publicitaires à fort potentiel pour Le Closet, qui se sont rapidement imposés comme des top-performers. »
FAQ: UGC Agency
What is UGC and why is it crucial for a DNVB brand?
UGC (User Generated Content) refers to content created by real creators or customers rather than produced in a brand studio. For a DNVB, it has become an essential lever for two reasons: authenticity (audiences trust creators more than brands themselves) and paid performance (UGC content has a CPM 25 to 35% lower than studio creatives on Meta Ads and TikTok Ads). There are two use cases: organic UGC (posted on the creator's account) and paid UGC, or dark post (used directly in advertising without prior organic posting).
Nano-creators or macro-influencers: which to choose for a brand that scales?
For paid performance, nano-creators (10k-50k followers) consistently outperform macro-influencers. Their engagement rate is 3 to 5 times higher, their cost is 4 to 8 times lower, and their content is perceived as more authentic by the Meta and TikTok algorithms. For brand awareness and credibility, mid-tier profiles (100k-500k) with strong stylistic alignment remain relevant. Our approach: a nano-creator base for paid content, complemented occasionally by mid-tier profiles for launches.
What UGC budget for a DNVB or e-commerce brand?
The budget depends on the volume of content targeted and the creator tier. For 8 to 12 UGC per month with nano-creators, the pack includes the creative brief, casting, coordination, production and post-production. The product budget (shipments to creators) should be planned separately. For paid amplification, we recommend a dedicated media budget on the best-performing UGC content. It's the paid use of UGC that generates the best ROI: TikTok Spark Ads and Meta Dark Posts have an acquisition cost 2 to 3 times lower than studio creatives.
How do you handle the usage rights for UGC content?
This is a critical point that is often overlooked. Every creator collaboration is framed by a rights transfer contract covering:
- Organic usage on the creator's networks
- Paid usage in advertising (Meta, TikTok, Pinterest)
- The usage term (12 months renewable)
- The geographic territories
Paid rights (dark post or Spark Ads) are included in our packs. For extended uses (press, out-of-home, e-commerce), additional rights are negotiated case by case.
Organic UGC or paid UGC: what's the difference?
Organic UGC is posted on the creator's account. It generates awareness, trust and organic traffic to your brand. Paid UGC (Meta dark post or TikTok Spark Ads) is used directly in advertising without prior organic posting: the content is served as if it were a normal post from the creator but run as a campaign. Paid is often 2x more effective on acquisition cost than classic studio creatives. Our recommendation: design every UGC piece for both use cases from the brief stage.
Why entrust UGC to Stride-up rather than managing it in-house?
Managing UGC in-house means handling creator sourcing, rate negotiation, briefing, product shipments, revisions, rights, the posting calendar and paid amplification all at once. For a marketing team with other priorities, that's a full-time job. Stride-up has industrialized this process: a base of +250 qualified creators, a standardized brief tailored to each brand, a 48h revision process, standardized rights contracts. You get a steady flow of UGC content aligned with your DNA without dedicating an entire resource to it.
What UGC formats do you produce?
Our UGC productions cover the full range of formats useful to a social strategy:
- TikTok video 9:16 (try-on, haul, unboxing, review)
- Instagram Reels (engaging vertical formats)
- Meta Stories (with stickers, polls, native sound)
- Static UGC (photos taken by the creator, repurposable in feed)
- TikTok Spark Ads (native paid amplification)
Each format is delivered in optimized ratios and with systematic subtitles for paid use.
Need a UGC script right now?
Paste a product URL, choose the need, the persona and the format: we write a ready-to-shoot video script, for free.