We grow sales for the best brands DNVB

A DNVB (Digitally Native Vertical Brand) is a brand born on the internet that sells directly to its customers without intermediaries. Unlike traditional brands, they control their entire value chain, from production to customer relationships. Their growth relies almost entirely on digital: paid acquisition, CRM, content. A DNVB-specialized agency understands these specific challenges: the need for fast profitability, the importance of LTV, platform dependence and the constant creativity required to stand out.

For a growing DNVB, the priority levers are:

• Meta Ads: the most powerful channel for large-scale acquisition and reaching a qualified audience
• Google Shopping & Performance Max: to capture purchase intent the moment the customer searches
• Email marketing: to make acquisition profitable through LTV and turn buyers into loyal customers
• Creativity: UGC, native formats, creative A/B testing: it's what makes the difference between a campaign that performs and one that burns budget

The right allocation across these levers depends on your growth stage, your average order value and your sector.

Platform ROAS is an insufficient and often misleading metric, especially post-iOS 14. At Stride-up, we work with a macro view:

• Real back-office revenue: the revenue actually collected, not the figures reported by platforms
• MER (Marketing Efficiency Ratio = total revenue / total marketing spend): the overall view of media efficiency
• New-customer CAC: the real acquisition cost, excluding repurchases
• LTV at 6, 12 and 24 months: to know how far you can scale without eroding margin

These KPIs give an honest view of profitability and enable strategic decisions over the long term.

The first results are visible within the first weeks, notably through the quick optimizations identified during the audit (account restructuring, Product Hero, winning creatives). Significant, structural progress generally consolidates over 2 to 3 months: that's the time needed to test creatives, refine audiences, optimize the funnel and build scaling momentum. The brands that see the best results are those that commit for the long haul.

We don't impose strict sector exclusivity, but we're transparent: if we work with a direct competitor in exactly the same market, we tell you before starting. In practice, our portfolio of 42 DNVBs covers very diverse sectors (beauty, fashion, food, lifestyle, home, sport) and direct-competition situations are rare. What matters to us: that every brand is supported with the same intensity and the same commitment.

We recommend a minimum media budget of €5,000/month to have enough data and leverage to optimize effectively across several channels (Meta + Google). Below that, platforms don't have enough signal to exit the learning phase and results are very erratic. For DNVBs starting with a more limited budget, we favor a more focused scope (often Meta only or a single priority channel) before diversifying.