We're boosting sales for the top D2B brands

A DNVB (Digitally Native Vertical Brand) is a brand that originated online and sells directly to its customers without intermediaries. Unlike traditional brands, they control their entire value chain—from production to customer relations. Their growth relies almost entirely on digital channels: paid acquisition, CRM, and content. A specialized DNVB agency understands these specific challenges: the need for rapid profitability, the importance of LTV, dependence on platforms, and the need for constant creativity to stand out.

For a growing DNVB, the key priorities are:

• Meta Ads —the most powerful channel for large-scale customer acquisition and reaching a qualified audience
• Google Shopping & Performance Max - to capture purchase intent the moment a customer starts searching
• Email marketing - to maximize the return on customer acquisition through LTV and turn buyers into loyal customers
• Creativity —UGC, native formats, creative A/B testing: that’s what sets a successful campaign apart from one that wastes the budget

The optimal allocation among these strategies depends on your stage of growth, your average order value, and your industry.

ROAS is an inadequate and often misleading metric, especially in the post-iOS 14 era. At Stride-up, we take a macro view:

• Actual back-office revenue —the revenue actually collected, not the revenue reported by the platforms
• MER (Marketing Efficiency Ratio = total revenue / total marketing expenses) – a comprehensive view of media effectiveness
• CAC for new customers - actual acquisition cost, excluding repurchases
• LTV at 6, 12, and 24 months —to determine how far to scale without compromising margins

These KPIs provide an accurate picture of profitability and enable long-term strategic decision-making.

The first results are visible within the first few weeks—particularly through the quick optimizations identified during the audit (account restructuring, Product Hero, winning creatives). Significant, structural growth generally consolidates over 2 to 3 months: this is the time needed to test creatives, refine audiences, optimize the funnel, and build momentum for scaling. The brands that see the best results are those that commit to the long term.

We don’t enforce strict industry exclusivity—but we’re transparent: if we’re working with a direct competitor in exactly the same market, we’ll let you know before we get started. In practice, our portfolio of 42 DNVBs spans a wide range of sectors (beauty, fashion, food, lifestyle, home, sports), and instances of direct competition are rare. What matters to us is that every brand receives the same level of support and commitment.

We recommend a minimum media budget of €5,000 per month to ensure you have enough data and leverage to effectively optimize across multiple channels (Meta + Google). Below this threshold, the platforms don’t have enough data to move past the learning phase, and results are highly unpredictable. For DNBVs starting with a more limited budget, we favor a more targeted approach—often Meta alone or a single priority channel—before diversifying.