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Your social ads agency, essential for your growth
Reach an infinite audience pool
Your social ads agency, essential for your growth
Our expertise in Social Ads
Julien
Paid Innovation Director
"Social Ads advertising has changed significantly: precise targeting has given way to broader targeting, and content has become the key to performance.
Our mission: to allocate the right budget to the right ad at the right time... then let the algorithm maximize the result."
Our mission: to allocate the right budget to the right ad at the right time... then let the algorithm maximize the result."
Meta Ads
As a Meta Business Partner-certified social ads agency, we have a thorough understanding of the Facebook and Instagram advertising ecosystem. From awareness campaigns to conversion-oriented strategies, we leverage the full potential of available formats: carousels, stories, reels, and videos.
TikTok Ads
An essential platform for capturing the attention of new generations, TikTok Ads combines creativity and performance. We design native and engaging campaigns, designed to integrate naturally into the user experience. Smart+, Search Ads, TikTok Shop... we can leverage everything to boost performance on the platform.
LinkedIn Ads
Essential for B2B strategies, LinkedIn Ads offers ultra-precise targeting by job title, industry, or company size. We set up campaigns that generate qualified leads and raise awareness among key decision-makers.
Snapchat Ads
Ideal for targeting a young, connected audience, Snapchat Ads rely on immersive and interactive formats. Our campaigns leverage this creativity to generate engagement and qualified traffic.
Pinterest Ads
The ultimate inspiration platform, Pinterest Ads is a powerful tool for influencing purchasing intentions early on. We harness its potential to connect brands with consumers who are actively searching for ideas and products.
Tracking and reporting your Social Ads performance
Performance tracking is not an option, it is at the heart of our method. Each SEA campaign is based on the collection and analysis of ultra-precise data. Thanks to internal tools and data extractors, all information is centralized, enriched, and then formatted in Looker Studio.
From day one, full access is given to real-time dashboards. These dashboards offer a 360° view: global business indicators such as revenue generated, advertising expenditure, average basket size, repeat customer rate, and the cost of acquiring a new customer.
At the same time, micro data related to advertising platforms is closely monitored: CPC, CPM, click-through rate, hook rate, conversion rate, ROAS, etc. Each indicator is integrated and put into perspective to manage campaigns with the greatest precision.
This environment is both an internal management tool and a transparent reporting space. All customers have access to data in real time, which ensures a clear understanding of performance and rapid, informed decision-making.
The impact of Social Ads on our customers
Performance speaks for itself. Here are some results from campaigns we manage on a daily basis.
+187%
Revenue vs. N-1
-29% CPA Meta vs. N-1
-29% CPA Meta vs. N-1
+118%
Meta vs. N-1 spending
+16% on Meta ROAS
+16% on Meta ROAS
+39%
on Global Install Paid vs. N-1
-18% on eCPI (install cost) vs. N-1
-18% on eCPI (install cost) vs. N-1
Our specialized teams
At Stride-up, we have decided to segment our teams to provide a more expert response to the specific needs of each customer.
DNVB
We primarily support DNVBs in their digital growth.
Our goal: to accelerate growth and consolidate a strong position in their market through tailor-made acquisition strategies, designed for 100% digital businesses focused on functional products.
Our goal: to accelerate growth and consolidate a strong position in their market through tailor-made acquisition strategies, designed for 100% digital businesses focused on functional products.
Ecom
We also support more traditional companies, whether in the fashion, sports, or cosmetics industries, that want to boost their digital visibility and branding.
Our expertise includes managing product catalogs and feeds via Channable to optimize online presence and accelerate sales growth through e-commerce strategies tailored to their specific challenges.
Our expertise includes managing product catalogs and feeds via Channable to optimize online presence and accelerate sales growth through e-commerce strategies tailored to their specific challenges.
Nautilus
Specializing in lead generation, Nautilus caters to companies that prioritize qualified leads.
Our approach combines precise targeting, scoring, and rigorous follow-up to transform each lead into a concrete business opportunity, while optimizing the cost per lead and the final return on investment.
Our approach combines precise targeting, scoring, and rigorous follow-up to transform each lead into a concrete business opportunity, while optimizing the cost per lead and the final return on investment.
Our process
Discovery call
/01
Let's take the time to talk.
You introduce us to your brand, its history, your objectives and your challenges. We 'll introduce you to Stride-up, our DNA and an overview of our methodology.
We share the same vision?
Let's move on to the next stage : the audit.
Audit and recommendation
in 7 days
/02
We analyze a hundred or so control points on your advertising account and present you with a detailed strategic plan to achieve your objectives.
In short : we keep what works, we optimize what needs to be optimized.
Setup 7 days
/03
In this short time frame, our teams are committed to prioritizing production with the aim of rapid performance:
○ Setting up a tagging plan
○ Creating a customized data studio
○ Creating Conversion, Dynamic, Branding campaigns
○ Setting up Google Analytic 4 and its objectives
○ Optimizing your product feeds
The idea is to gradually move towards an optimal account structure, starting with high-value-added optimizations.
Collaboration | No fixed term, no commitment
/04
As your partner, we take care of:
○ Strategic vision
○ Operational deployment
○ Constant optimization through test & learn
Ongoing communication with you and your teams:
○ On slack daily
○ Bi-monthly calls
Our common goal is your account's performance.
To guarantee our commitment: we work without obligation.
Our process
Discovery call
Let's take the time to talk.
You introduce us to your brand, its history, your objectives and your challenges.
We introduce you to Stride-up, our DNA and an overview of our methodology.
We share the same vision ?
Let's move on to the next step : the audit.
ATS audit and recommendations
We analyze around 100 control points on your Google Ads account and present you with a detailed strategic plan to achieve your goals.
In short: we keep what works, and optimize what needs to be optimized.
Setup
In this short space of time, our teams are committed to prioritizing production with a view to rapid performance:
- Setting up a tagging plan
- Creating a customized dashboard
- Creating Search, Performance Max, Shopping, YouTube campaigns
- Setting up Google Analytics 4 and its objectives
- Optimizing your product feeds
The idea is to move gradually towards an optimal account structure, starting with high-value-added optimizations.
Support
As your partner, we take care of :
- The strategic vision
- The operational deployment
- The constant optimization through test & learn
Acontinuous communication with you and your teams :
- On slack daily
- Bi-monthly calls
Our common goal is the performance of your account.
To guarantee our involvement : we work without commitment.
Our culture at
Stride-up
0 bullshit
Transparency above all else. No unnecessary chatter, no empty promises: things are said as they are.
Results, successes, and areas for improvement are shared clearly.
The goal is simple: to move forward together with a fair and realistic vision.
Results, successes, and areas for improvement are shared clearly.
The goal is simple: to move forward together with a fair and realistic vision.
Quality
Every project deserves the highest standards. Whether it's a campaign, content, or visual creation, every detail is carefully crafted.
Quality is what makes the difference over time, and it guides everything we do.
Quality is what makes the difference over time, and it guides everything we do.
Scale
The agency doesn't just create effective campaigns or content: the idea is to build strategies that evolve, adapt, and, above all, deliver results.
Growth is at the heart of our approach, for every client and every project.
Synergy of levers
Social Ads reveal their full potential when combined with other areas of expertise offered by the agency.
This integrated approach allows us to build stronger, more consistent, and more effective strategies.
This integrated approach allows us to build stronger, more consistent, and more effective strategies.
Social Ads and Crea
The success of a social media campaign depends as much on the media strategy as on the quality of the content shared.
Le Studio by Stride-up, our creative agency, produces impactful visuals, dynamic videos, and advertising formats tailored to each platform, transforming a traditional campaign into an engaging experience.
By working closely with creative teams, each Social Ads campaign benefits from content designed to generate attention, clicks, and conversions.
Le Studio by Stride-up, our creative agency, produces impactful visuals, dynamic videos, and advertising formats tailored to each platform, transforming a traditional campaign into an engaging experience.
By working closely with creative teams, each Social Ads campaign benefits from content designed to generate attention, clicks, and conversions.
Social Ads and SEA
Combining social ads and SEA allows you to combine two powerful approaches: search intent on the one hand and inspiring discovery on the other.
An SEA agency will capture users in the active search phase for its clients, while a social ads agency will boost awareness and create demand.
Together, these levers cover the entire user journey, from discovery to purchase, to maximize overall performance.
An SEA agency will capture users in the active search phase for its clients, while a social ads agency will boost awareness and create demand.
Together, these levers cover the entire user journey, from discovery to purchase, to maximize overall performance.
Social Ads and Email Marketing
The combination of social ads and email marketing creates a comprehensive journey between acquisition and retention. Social campaigns generate qualified traffic and enrich contact databases, while email allows you to nurture this audience with personalized and regular messages.
Working with an email marketing agency in addition to social ads ensures a consistent strategy: capturing attention, turning interest into conversions, and then building long-term customer loyalty.
This synergy maximizes the value of each contact and strengthens the relationship between the brand and its audience over the long term.
Working with an email marketing agency in addition to social ads ensures a consistent strategy: capturing attention, turning interest into conversions, and then building long-term customer loyalty.
This synergy maximizes the value of each contact and strengthens the relationship between the brand and its audience over the long term.
Our customers talk about us
Timothee Linÿer
CEO @The Bradery
"Stride-up offers quality support with a Data Driven team at the service of performance. They were able to collaborate as part of our company, and in the service of our objectives.
The daily follow-up and responsiveness reassures in the face of the multiple challenges that can be encountered in online acquisition.
We recommend."
The daily follow-up and responsiveness reassures in the face of the multiple challenges that can be encountered in online acquisition.
We recommend."
Virginie Mauran
Marketing Director @G-Heat
"We are an ultra-seasonal business and make 80% of our sales over 3 months. We needed a team of experts who were highly responsive and efficient on META/Google ads in France and Europe.
The season went well and the figures are in.
No strategic errors were made and Stride up was very responsive."
The season went well and the figures are in.
No strategic errors were made and Stride up was very responsive."
Joachim Zini
Growth Manager @Feed
"We've been working with Stride-up since their launch. They have helped us with the overall structuring of the account with personalized support.
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."
FAQ : Social ads agency
Why use a Social Ads agency?
A Social Ads agency provides strategic and operational expertise to create, manage and optimize high-performance campaigns. It saves time, enables better budget management, and delivers faster, longer-lasting results.
How long does it take to see results?
Initial results are quickly visible, but it usually takes a few weeks of optimization to achieve stable performance and maximize ROI.
How much money should you spend on Social Ads?
A starting budget of a few hundred euros per month is already sufficient to launch test campaigns. To achieve real leverage, the budget will then depend on the sector, competition and business objectives.
How much does Social Ads cost?
Rates vary according to the scope of the project, the volume of campaigns to be managed and the level of support required. They generally take the form of a fixed monthly fee or a percentage of the media budget.
How many creas per week?
The number of creatives depends on the rhythm of the campaigns, the platforms activated and the strategy adopted. As a general rule, several new creatives a week are needed to feed campaigns, test and avoid ad fatigue.
How does Social Ads work?
The principle is simple: broadcast targeted ads on social networks to reach the right audiences, with the right messages and formats. Campaigns can target awareness, engagement, traffic or conversion.
Cutting-edge expertise
tailored to your needs
28 boulevard de la Bastille
75012 Paris
75012 Paris