Your Social Ads agency: the partner behind your performance
Meta, TikTok, Pinterest: social ads campaigns that convert, not just impress.
What are Social Ads?
Social Ads refers to all the advertising served on social platforms: Meta (Facebook, Instagram), TikTok, Pinterest, Snapchat. Unlike Search, they rely on audience targeting rather than search intent.
Managed well, Social Ads reach highly qualified audiences at every stage of the funnel: awareness, consideration, conversion and retention. With the right creatives and a solid first-party data strategy, they remain one of the most powerful levers for e-commerce and lead generation.
Julien
Head of Paid Innovation
« Advertising in Social Ads has changed a lot: precise targeting has given way to broader targeting, and content has become the key to performance.Talk to an expert
Our mission: put the right budget on the right ad, at the right time… then let the algorithm maximize the result. »
What Social Ads mean for your business
Social media has become the number one place where brands are discovered. With billions of active users on Meta, TikTok and Pinterest, ignoring this lever leaves the field wide open to your competitors.
But the complexity of the algorithms, creative fatigue and the post-iOS 14 landscape make Social Ads a lever that's hard to master without dedicated expertise.
Scale your Social Ads campaignsspent on social media each day on average in France
watched on average per person every day on social media
Our Social Ads skills
From Meta to TikTok to Pinterest, our expertise spans every social ads platform with a performance- and profitability-driven approach.
Meta Ads
Facebook & Instagram: prospecting, retargeting, Dynamic Ads. The most powerful lever for e-commerce, with an audience of 2.9 billion users.
monthly active users on Meta, the largest audience in digital
TikTok Ads
Native formats, UGC, Spark Ads: to reach a young, engaged audience with content that blends naturally into the feed.
increase in the share of Social Ads budget allocated to TikTok vs 2024 among DNVB advertisers
Pinterest Ads
Ideal for fashion, home and beauty: an audience with strong purchase intent. The most underused channel, with one of the lowest CPCs on the market.
of Pinners have bought a product after discovering a brand on Pinterest
LinkedIn Ads
Essential for B2B strategies: ultra-precise targeting by job title, industry or company size. The go-to lever for generating qualified leads among decision-makers.
higher lead-to-deal conversion rate on LinkedIn vs other B2B channels
Snapchat Ads
Immersive, interactive formats to reach a young, connected audience. Our campaigns leverage the platform's native creativity to drive engagement and qualified traffic.
of Snapchat users are under 35, the ideal audience for lifestyle brands
Creative Strategy
A structured creative testing framework to identify winners fast. Creative rotation, DCO, A/B testing: optimizing every variable to maximize ROAS.
higher performance for advertisers who test 3+ creatives vs a single one
Landing Page
A landing page optimized for conversion changes everything. Copy, structure, CTA, speed: every element works to turn social traffic into buyers.
average uplift in conversion rate after optimizing the post-click landing page
Attribution & CAPI
Conversions API (CAPI), MER (Marketing Efficiency Ratio), incrementality testing: measuring the true impact of your campaigns beyond native tracking.
of the measurement gap closed with CAPI vs pixel alone post-iOS 14
Performance-driven Social Ads
We don't do social for the sake of social. Every euro invested is managed with a profitability mindset: creatives that test, audiences that scale, budgets that perform.
Our method is built on a structured creative framework, a data-driven audience strategy and rigorous post-iOS 14 measurement. The result: an average ROAS of x4.1 across our entire Meta portfolio.
Talk to a Social Ads expertThe impact of Social Ads for our clients
Concrete results, from campaigns we run day in, day out on Meta, TikTok and Pinterest.
Our specialized teams
At Stride-up we chose to segment our teams to respond to each client's specific needs with sharper expertise.
DNVB
We support DNVBs first and foremost in their digital growth. Our goal: accelerate growth and consolidate a strong market position through bespoke acquisition strategies built for 100% digital businesses.
Ecom
We support more traditional companies in the world of fashion, sport and cosmetics. Our expertise covers product catalog and feed management via Channable.
Lead Gen
Specialized in Lead Generation, Nautilus is built for companies that make qualified leads their priority. Our approach combines precise targeting, scoring and rigorous follow-up to turn every lead into a concrete business opportunity.
A proven process, measurable results
Discovery call
We take the time to talk.
You introduce your brand, your business objectives and your Social Ads challenges. We introduce Stride-up, our DNA and our management methodology.
On the same page? We move on to the next step: the audit.
Social Ads audit
7 daysWe analyze your Meta account, your pixel, your audiences and your campaign history.
We identify the creatives that have performed, the segments to activate and the quick wins to capture right away.
Deliverable: a complete strategic plan with our prioritised recommendations.
Strategy & Setup
7 daysSetting up the full funnel: awareness, consideration, conversion, retention.
Technical setup: CAPI (Conversions API), first-party audiences, account structure, Looker Studio dashboard.
Creative brief: we coordinate with your teams or our in-house studio to launch the first tests.
Production & Testing
2-4 weeksLaunching the creative testing framework: several angles, formats and messages tested simultaneously.
We identify winners quickly and stop the losers. No gut-feel management: decisions based on your data.
Scale
Open-ended, no commitmentProgressive scaling of winners, continuous creative rotation, dynamic budget allocation based on performance.
Ongoing communication: Slack every day, bi-monthly calls, real-time reporting.
We work with no fixed commitment: your satisfaction is our only guarantee.
Request a Social Ads auditOur culture at Stride-up
Transparency
No pointless talk, no unkeepable promises: things are said as they are. Results, wins and areas to improve alike, everything is shared clearly, unfiltered.
Quality
Every project deserves the highest level of demand. Whether a campaign, a piece of content or a visual creation, every detail is crafted with care. Quality is what makes the difference over time.
Performance
We don't build campaigns, we build growth engines. Every strategy is designed to evolve, adapt to data and produce measurable results.
Synergy of levers
Social Ads never works alone. To deploy truly high-performing digital strategies, it integrates with the agency's other areas of expertise and creates a powerful multiplier effect.
Social Ads & SEA
One captures intent, the other sparks discovery. Combining Social Ads and Google Ads means covering the entire purchase journey, from discovery to conversion.
Social Ads & Creative Ads
The best Social Ads campaigns are built on creativity. Our in-house studio produces visuals and UGC videos tested to identify the angles that perform.
Social Ads & Email Marketing
Social Ads generate qualified traffic, email builds loyalty. By connecting acquisition and nurturing, every campaign maximizes its impact on LTV.
Social Ads & Data
CAPI attribution, MER, incrementality testing: data is at the heart of every decision. We measure the real impact of your campaigns, not just surface-level metrics.
Our clients talk about us
E-commerce & SaaS« I work with this company and I have to say I'm extremely satisfied. Their values of transparency, involvement and responsiveness, performance and overall business vision are truly put into practice every day. »
Nutrition & DNVB« We've been working with Stride-up since their launch. They helped us with the overall structuring of the account with personalized support. Their versatility and the number of DNVBs they manage let us A/B test different ad models. »
« We've been working with Stride-up for several months and we're delighted with this collaboration. The team is as professional as it is available and responsive, it's a real pleasure to work together. The results are there. »
Meta Business Partner
Stride-up is officially recognized as a Meta Business Partner. This certification validates our expertise across all Meta platforms (Facebook, Instagram and Messenger) and attests to advanced mastery of Social Ads campaigns.
This status gives us access to dedicated Meta support, early access to advertising betas and exclusive resources to maximize the performance of your campaigns.
Entrusting your Meta campaigns to a certified partner means securing expertise recognized by the platform itself, and a head start on your competitors.
Talk to an expertThe FAQ: Social Ads Agency
Does Meta Ads still work for e-commerce in 2025?
Yes, Meta remains the most powerful lever for e-commerce, provided you have the right creatives and a solid first-party data strategy. iOS 14+ changed the rules, not the value of the channel.
Do we need to have creative content in-house?
Not necessarily. Our in-house studio can handle creative production (statics, videos, UGC). We can also brief and guide your existing teams.
How do you handle ROAS post-iOS 14?
We work with the Conversions API (CAPI), MER (Marketing Efficiency Ratio) and incrementality testing to measure the true impact of your campaigns beyond native tracking.
What's the difference between Social Ads and SEA?
SEA captures intent (the user is actively searching), Social Ads create demand (we reach the user before they search). The two are complementary and together cover the entire funnel.
What minimum budget do I need to start on Meta Ads?
We recommend a minimum of €3,000/month in media budget to have enough data to optimize. Below that, the Meta algorithm doesn't have enough signal to exit the learning phase.
How much can you pay to acquire a customer on Meta and TikTok?
Before scaling your social ads campaigns, calculate your real lifetime margin (LTM) and your brand's maximum profitable CAC for free.