Your Social Ads Agency: Your Partner in Success
Meta, TikTok, Pinterest: social media ad campaigns that convert, not just impress.
What are Social Ads?
Social Ads refer to all advertisements displayed on social media platforms—Meta (Facebook, Instagram), TikTok, Pinterest, and Snapchat. Unlike search ads, they rely on audience targeting rather than search intent.
When managed effectively, Social Ads enable you to reach highly targeted audiences at every stage of the funnel: awareness, consideration, conversion, and retention. With the right creative assets and a robust first-party data strategy, they remain one of the most powerful tools for e-commerce and lead generation.
Julien
Paid Innovation Director
“Social media advertising has changed a lot: precise targeting has given way to broader targeting, and content has become the key to performance.Talk to an expert
Our mission: to allocate the right budget to the right ad at the right time… and then let the algorithm maximize the results.”
The Importance of Social Ads for Your Business
Social media has become the primary channel for discovering brands. With billions of active users on Meta, TikTok, and Pinterest, ignoring this channel means leaving the field open to your competitors.
However, the complexity of the algorithms, creative saturation, and the post-iOS 14 landscape make social ads a challenging tool to master without specialized expertise.
Scale your social media ad campaignsaverage time spent on social media each day in France
consumed on average each day per person on social media
Our expertise in social media advertising
From Meta to TikTok and Pinterest, our expertise spans all social media advertising platforms, with a focus on performance and profitability.
Meta Ads
Facebook & Instagram - lead generation, retargeting, Dynamic Ads. The most powerful tool for e-commerce, with an audience of 2.9 billion users.
Monthly active users on Meta—the largest digital audience
TikTok Ads
Native formats, UGC, Spark Ads—to reach a young and engaged audience with content that blends seamlessly into the feed.
Share of social media advertising budget allocated to TikTok vs. 2024 among D2C advertisers
Pinterest Ads
Ideal for fashion, home decor, and beauty—an audience with a high intent to purchase. The most underutilized channel, with one of the lowest CPCs on the market.
Some Pinners have purchased a product after discovering a brand on Pinterest
LinkedIn Ads
Essential for B2B strategies—ultra-precise targeting by job title, industry, or company size. The go-to tool for generating qualified leads from decision-makers.
Higher lead-to-deal conversion rates on LinkedIn compared to other B2B channels
Snapchat Ads
Immersive and interactive formats designed to reach a young, tech-savvy audience. Our campaigns leverage the platform’s native creativity to drive engagement and qualified traffic.
Snapchat users are under 35—the ideal audience for lifestyle brands
Creative Strategy
A structured creative testing framework to quickly identify the best-performing ads. Creative rotation, DCO, A/B testing—optimize each variable to maximize ROAS.
better performance for advertisers who test 3 or more ad creatives versus just one
Landing Page
A conversion-optimized landing page makes all the difference. Copy, structure, CTAs, speed—every element works together to turn social traffic into buyers.
average conversion rate after optimizing the post-click landing page
Allocation & CAPI
API Conversions (CAPI), MER (Marketing Efficiency Ratio), Incremental Testing—measure the true impact of your campaigns beyond native tracking.
Measurement discrepancy resolved using CAPI vs. pixels alone post-iOS 14
Performance-driven social ads
We don’t do social media just for the sake of it. Every euro we invest is guided by a focus on ROI—creatives that get tested, audiences that grow, and budgets that deliver results.
Our approach is based on a structured creative framework, a data-driven audience strategy, and rigorous post-iOS 14 measurement. The result: an average ROAS of 4.1x across our entire Meta portfolio.
Talk to a Social Ads expertThe Impact of Social Ads on Our Clients
Tangible results from campaigns we manage on a daily basis on Meta, TikTok, and Pinterest.
Our specialized teams
At Stride-up, we have decided to organize our teams into specialized groups to better address the specific needs of each client with greater expertise.
DNVB
We specialize in supporting DNVBs in their digital growth. Our goal is to accelerate their growth and consolidate a strong market position through customized acquisition strategies designed specifically for 100% digital businesses.
Ecom
We support more traditional businesses in the fashion, sports, and cosmetics industries. Our expertise includes managing product catalogs and data feeds through Channable.
Lead Generation
Specializing in lead generation, Nautilus serves companies that prioritize qualified leads. Our approach combines precise targeting, lead scoring, and rigorous follow-up to turn every lead into a concrete sales opportunity.
A well-established process, measurable results
Discovery call
We take the time to talk.
You tell us about your brand, your business goals, and your social media advertising challenges. We’ll introduce you to Stride-up, our core values, and our management methodology.
Do we share the same vision? Let’s move on to the next step: the audit.
Social Ads Audit
7 daysWe analyze your Meta account, your pixel, your audiences, and your campaign history.
We identify the creative assets that have performed well, the segments to target, and the quick wins to capitalize on immediately.
Deliverable: a comprehensive strategic plan with our prioritized recommendations.
Strategy & Setup
7 daysImplementation of the full sales funnel: awareness, consideration, conversion, and retention.
Technical setup: CAPI (Conversions API), first-party audiences, account structure, Looker Studio dashboard.
Creative brief: We’ll coordinate with your teams or our in-house studio to launch the initial tests.
Production & Testing
2–4 weeksLaunch of the creative testing framework: multiple angles, formats, and messages tested simultaneously.
We quickly identify the winners and cut the losers. No gut decisions—just data-driven decisions.
Scale
Open-ended, non-bindingGradual scaling of top-performing campaigns, continuous creative rotation, and dynamic budget allocation based on performance.
Ongoing communication: Daily Slack updates, biweekly calls, and real-time reporting.
We work on a no-contract basis—your satisfaction is our only guarantee.
Request a Social Ads AuditOur Culture at Stride-up
Transparency
No empty talk, no empty promises: we tell it like it is. Results, successes, and areas for improvement—everything is shared clearly and candidly.
Quality
Every project deserves the highest standards. Whether it’s a campaign, content, or visual design, every detail is carefully crafted. Quality is what makes the difference in the long run.
Performance
We don’t build campaigns; we build growth engines. Every strategy is designed to evolve, adapt to data, and deliver measurable results.
Synergy of levers
This lever never acts alone. To implement truly effective digital strategies, it integrates with the agency’s other areas of expertise and creates a powerful synergy.
Social Ads & SEA
One captures intent, the other drives discovery. Combining Social Ads and Google Ads means covering the entire customer journey—from discovery to conversion.
Social Ads & Creative Ads
The best social media ad campaigns are built on creativity. Our in-house studio produces UGC visuals and videos that have been tested to identify the angles that perform best.
Social Media Ads & Email Marketing
Social ads drive qualified traffic, while email builds customer loyalty. By combining acquisition and nurturing, each campaign maximizes its impact on LTV.
Social Ads & Data
CAPI allocation, MER, and incrementality testing—data is at the heart of every decision. We measure the true impact of your campaigns, not just surface-level metrics.
Our customers talk about us
“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
E-commerce & SaaS“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
Nutrition & DNVB“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
Meta Business Partner
Stride-up is an officially recognized Meta Business Partner. This certification validates our expertise across all Meta platforms—Facebook, Instagram, and Messenger—and attests to our advanced proficiency in Social Ads campaigns.
This status gives us access to dedicated Meta support, early access to ad betas, and exclusive resources to maximize the performance of your campaigns.
Entrusting your Meta campaigns to a certified partner means ensuring you have expertise recognized by the platform itself—and a head start over your competitors.
Talk to an expertFAQ: Social Ads Agency
Will Meta Ads still be effective for e-commerce in 2025?
Yes—Meta remains the most powerful tool for e-commerce, provided you have the right creative assets and a solid first-party data strategy. iOS 14+ has changed the rules, but not the value of the channel.
Do we need to produce creative content in-house?
Not necessarily. Our in-house studio can handle the production of creative assets (static images, videos, UGC). We can also brief and guide your existing teams.
How are you managing ROAS in the post-iOS 14 era?
We use API conversions (CAPI), the Marketing Efficiency Ratio (MER), and incrementality tests to measure the true impact of your campaigns beyond native tracking.
What is the difference between Social Ads and SEA?
SEA captures intent (the user is actively searching), while Social Ads create demand (we reach the user before they start searching). The two are complementary and together cover the entire funnel.
What is the minimum budget needed to get started with Meta Ads?
We recommend a minimum media budget of €3,000 per month to ensure you have enough data for optimization. Below that amount, Meta’s algorithm doesn’t have enough data to move past the learning phase.