Turning Q4 into a growth driver
Email, Social Ads, SEA, Creative — the complete plan to make Q4 your best quarter yet.
Q4: The moment that determines the fate of your business
For e-commerce brands, Q4 isn’t just a promotional period. It often accounts for 35 to 40% of annual revenue packed into 10 weeks. Brands that plan ahead capture a disproportionate share of the market. The others struggle.
The problem is this: when CPMs skyrocket, abandoned carts pile up, and competitors triple their budgets, you need a well-established strategy—not a haphazard approach. This webinar gives you the tools you need to be prepared.
Watch the replayof annual revenue generated between October and December for e-commerce brands
Higher advertising spending in November and December compared to the rest of the year
A well-established process, measurable results
The Q4 Challenge for E-commerce Brands
10 minWhy Q4 can account for up to 40% of annual revenue, and why most brands miss out on this opportunity because they fail to plan ahead.
The most costly mistakes and how to avoid them.
Email Marketing: Your Turnkey Q4 Calendar
20 minBlack Friday campaigns, follow-up sequences, VIP segmentation: the complete editorial plan.
- Black Friday early bird welcome series - Optimized Q4 abandoned cart workflows - Holiday post-purchase and cross-sell campaigns - Pre-Christmas winback strategy
Social Ads: Scale Without Driving Up Your CPM
20 minCPMs skyrocket in Q4. How to maintain your ROAS when competition is fierce.
- High-performing Q4 creative strategies - Automated budget scaling rules - Targeting: warm vs. cold audiences in November - Black Friday: pre-event vs. event day vs. Cyber Week
SEA: Google Shopping & PMax During Peak Season
15 minHow to protect your ROAS when bidding wars heat up and your competitors double their budgets.
- Q4-proof campaign structure - Product feeds optimized for the holiday season - Bid management during peak demand
Live Q&A
30 min30 minutes to answer your questions about your specific situation: budget, industry, Q4 goals.
Watch the replayWho is hosting this webinar?
An expert in digital strategy and performance, Sophian has been helping e-commerce brands grow for the past eight years. As a specialist in highly seasonal periods, he has managed eight-figure Q4 budgets.
As Head of Email Strategy and Automation at Stride-up, he has deployed over 200 Q4 workflows for beauty, fashion, and lifestyle brands. Certified Klaviyo Partner.
Our customers talk about us
E-commerce & SaaS“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
Nutrition & DNVB“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
Questions about the webinar
Is this webinar free?
Yes, it's completely free. Sign up, get the link, and watch the recording whenever you want.
Is there a replay available if I can't attend?
Yes. A recording will be sent to all registered participants within 48 hours of the session. By registering, you won’t miss a thing, even if you have a scheduling conflict.
Who is this webinar for?
For marketing directors, e-commerce managers, and brand founders who want to turn their customer acquisition strategies into measurable growth. Whether you already have a strategy or are starting from scratch, this webinar will provide you with actionable methods.
How long is the webinar?
About 1 hour: content organized into modules + Q&A session.
Will Stride-up try to sell me something?
No. The webinar is 100% content-driven. We’ll present our methods and frameworks. If you’d like to discuss your project afterward, we’re available—but there’s no sales pressure.
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