The macro rhythm
Periodic
We read performance over 3, 6, sometimes 12 months, aggregated through the 22 variables of the naming convention. From it we derive the strategy and the roadmap.
Creative Strategy agency: one top ad for every purchase intent
Creative strategy connects data, insight and execution to produce the right creative: for every product, every objective and every audience. Systematically, not on gut feel.
Full engagement from €40k/month of Meta budget. Below that, we work one-shot.
Podcast format
Three ways to work together
Depending on your Meta volume, your creative maturity and your resources, we adjust the level of support. Same standard every time: the creative must serve performance. On run and one-shot engagements, your creative strategist orchestrates all your production partners - in-house team, freelancers or other agencies - impartially, according to your needs and resources.
Full engagement · run
From €40k/month on Meta. We run your entire creative strategy over time: audit, concepts, briefs, iteration, reporting.
€40k+
of Meta budget per month: the volume allows several angles to be settled every week.
One-shot & ad hoc
Below €40k/month, or for a targeted need. An audit, a batch of concepts, a framing session. Same method, à la carte, one-off or recurring.
< €40k
per month, or a targeted need: we move in bursts rather than continuously.
Consulting
For large organisations. A periodic macro review, without brief production. An expert eye that challenges your teams and levels them up.
Macro
a periodic review for a creative team already in place, challenged rather than replaced.
Brands that perform
Our approach applies to every model: DNVB, e-commerce, lead gen. Every project starts with a strong idea and ends with measurable performance.
x2revenue*
+40%average ROAS*
+300creatives produced*
*between March 2025 and January 2026, the duration of the creative strategy engagement
3production sources coordinated: influence, UGC agencies, Stride-Up studio
1fixed launch day per week, so tests stay comparable
Weeklyresults read at the client call the following week
+65%online revenue*
+57%New Client orders*
9.6/10client recommendation
*growth over the duration of the engagement, all levers combined
The situation
Performance is no longer won on targeting. It is won on the creative.
Platforms are automating, targeting is broadening, algorithms optimise on their own. What makes the difference today is the creative: the one that stops the scroll, speaks to the right person, and renews itself before fatigue sets in.
+400
creatives analysed every month to inform our decisions
€250k
of ad spend managed per month across our creative strategy accounts. Average since February 2025.
22
variables mapped in our naming conventions, for creative analysis that is macro, granular and representative
Our approach
Two rhythms that feed each other: macro and micro
A strategy built over time, a disciplined weekly execution, connected by one shared infrastructure: the naming convention.
Roadmap ↘The naming conventionthe bridge↖ Learnings
The micro rhythm
Weekly
We turn the roadmap into work within the scope set at macro level. Every creative carries its variables and produces learnings, read again at the next macro review.
The micro, concretely
Every concept comes from a precise combination, declined to cover every purchase intent.
ProductProductThe product or range to push. We focus testing on best-sellers and high-potential launches.×ObjectiveObjectiveThe creative's role in the funnel: TOFU to educate and create desire, MOFU to build trust, BOFU to trigger the purchase.×AngleAngleThe marketing angle that speaks to the audience: social proof, pain point, benefit, authority, community, gifting, novelty…×MechanicMechanicThe way it is told: storytelling, catchphrase, versus, customer reviews, problem / solution, unboxing, street interview…×AudienceAudienceThe persona and audience targeted: profiles, markets, B2B / B2C. We adapt the codes to each audience.
then × variations: each concept is declined into hooks, pain points, personas and formats. That is what multiplies the impact of a single idea.
Hover each variable for the detail.
Deliverables
Concrete deliverables, ready for your paid & creative teams
Full creative audit
A status report on your library and on the competition.
Concept matrix
Test territories prioritised by product, objective, angle, mechanic and audience.
Scripts & shooting briefs
Hook, storyline and recommendations, ready to film.
Iteration & scoring grid
Post-performance reading to decide what comes next.
Naming conventions & dashboards
Macro and micro analysis of your creatives, down to the variable.
Monthly creative steering
A recurring review to keep the course and the performance.
Our process
From the brief to the top ad
1
Immersion & audit
Analysis of the account, the top ads and the competition. We identify the pain points and the levers to activate.
2
Strategic structuring
We build the product × objective × angle × mechanic × audience matrix. Every concept is prioritised.
3
Concept & script
Concepts, scripts and shooting briefs (UGC, studio, motion), built around hook and retention, ready to produce.
4
Tracking & iteration
Test, read the data, iterate continuously. We know what to relaunch, evolve or cut, before creative fatigue hits.
Our internal tools (naming conventions, macro/micro dashboards, iteration frameworks) decide what to test next, and when. The result sits on your account, the mechanics stay our trade secret.
Book a creative audit
Our expertise
Manon
Creative Strategist · Stride-Up
Formerly Creative Strategist @900.care
« The creative challenge is no longer to find one or two killer ads that will carry your account for three months. It is to produce at least one top ad for every purchase intent: every audience, every level of awareness, every product. After that, the algorithm knows who to show your creative to, and when, to maximise your performance. »Book a creative audit
FAQ
The questions we get asked
Do we already need an in-house creative team?
No. Our engagements are modular: whether you have an in-house team, freelancers or other agencies, your creative strategist coordinates the whole thing impartially.
Do you produce the content or only the strategy?
Both, depending on your need. We design the strategy, the concepts and the scripts, and production can be orchestrated by your creative strategist through the Stride-Up studio (preferential rates, no minimum) or by your own resources.
From what Meta budget is it worth it?
The full engagement is for organisations investing more than €40k/month on Meta. Below that, or for a one-off need, the one-shot / recurring format fits better. Large organisations can also opt for macro consulting.
How do you measure a creative's performance?
On the indicators that matter: hook rate, retention, CTR and ROAS, cross-read with platform data and our naming conventions. Every iteration is decided on data, not on gut feel.
How long before we see results?
The first concepts land quickly after the audit. The real value comes from continuous iteration: it is deep work that compounds over time.
Our tools
Tools made available to you
Depending on your needs, we plug our tools into your account: creative intelligence and performance reading in one place, to decide fast and well.
Motion
Creative intelligence and analysis: competitive benchmarking, spotting trends and winning angles before you even produce.
From $250/month at Motion, on us
CreaBoost
Our in-house creative performance tool: reading launches, top ads by period, data-driven iteration.
Built in-house, included in the engagement
Creative Strategy × SU Studio
Production, plugged into your creative strategy
Preferential rate card with the Stride-Up studio, with no minimum order. Production 100% managed and orchestrated by your creative strategist: no extra middleman. One single contact, from strategy to delivery. Reserved for creative strategy engagements (run or one-shot).
Discover the Stride-up studio
Shall we talk?
Ready to take your creatives to the next level?
30 minutes with a creative strategist. We open your creative library live, spot the angles it does not cover, and you leave with the next steps.