VEO agency: make your videos more visible in Google and AI answers
Video Engine Optimization means producing the videos that Google, its AI Overviews and YouTube choose to show when your customers search.
What is VEO?
Video Engine Optimization (VEO) means designing, producing and optimizing videos so they get picked up in search results: Google video results, AI Overviews and YouTube.
We start from your queries. We find the ones where Google already shows a video or cites one in its AI answer, and we produce the video that deserves to be there.
Why video is becoming a search lever
AI Overviews appear on most queries, and YouTube is cited in one AI Overview out of two in France.
In many markets, video is still rarely present there: the spot is up for grabs.
Request a VEO analysisof AI Overviews in France cite YouTube among their sources (SE Ranking, 100,000 keywords, August 2026)
of the keywords tracked by the agency trigger an AI Overview (Monitorank, November 2026)
Do your queries already show a video?
We analyze your main queries and show you the ones where Google shows or cites a video, and who holds that spot today.
From query to citation
Query analysis
We list the Google queries in your market and identify the ones where a video appears in the SERP or in the AI Overview.
We cross these queries with your pages that already cover the topic and with their business weight.
Result: the list of videos to produce, ranked by business impact.
Script, studio production and optimization
Bastille studioEach script starts from what Google and AIs pick up on the query: demo, tutorial, comparison, price. Our studio produces with live filming or with AI, depending on the topic and the budget.
Title, long description, proofread transcript, chapters, structured data, embedding on the page that targets the query. The video lives on your YouTube channel, then gets adapted into Shorts, Reels and TikTok.
Tracking measured over time
Monthly trackingWe track your videos with the monitoring already in place: Monitorank for your tracked queries in Google, Peec AI for LLM answers.
We link these positions to the traffic of the pages where the videos are embedded.
A citation is never secured for good: we produce new videos where a spot opens up.
Request a VEO analysisThe stakes of VEO
Getting picked up by Google and AIs means working on four points at the same time.
Choosing the queries
Not every query deserves a video. We focus production on practical queries: how to, compare, choose.
of videos cited by AIs have fewer than 1,000 views: channel audience is not a prerequisite (Otterly, March 2026)
The text around the video
AIs read a video through its text: title, description, transcript. A long description is linked to citation, the number of views is not.
correlation between description length and citation, against none for views (Otterly, March 2026)
The brand in the video
The brands most mentioned on YouTube, in titles and transcripts, are also the most visible in AI answers.
correlation between a brand's YouTube mentions and its AI visibility (Ahrefs, 75,000 brands, Dec. 2025)
Tracking over time
AI answers shift from one month to the next. We track citations and produce new videos where a spot opens up.
citation rate in the month following a first citation (Scrunch, May-July 2026)
One piece of content, every channel
VEO gets more out of the time spent finding the answers your customers care about. The substance stays the same, the format changes to use the formats Google and AIs put forward, and the message reaches more channels.
VEO & SEO
The video is embedded in the page that already targets the query. It strengthens the content, increases time spent on the page, improves user signals and takes one more spot on the same SERP.
Our SEO offer →VEO & GEO
Video is one more format to get cited by AIs. It complements the content, brand awareness and citation tracking of our GEO offer.
Our GEO offer →VEO & Studio
Since 2021, our studio has produced the videos for our Paid campaigns (Social Ads, YouTube Ads). The same team produces your VEO videos.
Our filming studio →VEO & Paid
A video that works in organic search can also run as an ad on YouTube. A single shoot serves both.
Our SEA offer →Our clients talk about us
E-commerce & SaaS« I work with this company and I have to say I'm extremely satisfied. Their values of transparency, involvement and responsiveness, performance and overall business vision are truly put into practice every day. »
Nutrition & DNVB« We've been working with Stride-up since their launch. They helped us with the overall structuring of the account with personalized support. Their versatility and the number of DNVBs they manage let us A/B test different ad models. »
« We've been working with Stride-up for several months and we're delighted with this collaboration. The team is as professional as it is available and responsive, it's a real pleasure to work together. The results are there. »
FAQ: VEO Agency
What is the difference between VEO and YouTube SEO?
YouTube SEO targets rankings within YouTube. VEO targets the video's place in Google: video results and AI Overviews. We start from your Google queries, not from the YouTube algorithm.
Do I need a YouTube channel that already performs?
Not necessarily. In the Otterly study, the number of views is not linked to citation, and 41% of cited videos have fewer than 1,000 views. We work on your channel, even if it is just starting.
AI video or live filming?
Both. Our studio films in Bastille and also produces with AI. The choice depends on the topic, the expected level of branding and the budget.
Which formats and what length?
It depends on the topic. Generally, a main format of 3 to 6 minutes, with chapters and built for the query, then short versions of 15 to 60 seconds as Shorts, Reels and TikTok.
How do you measure results?
With the monitoring already in place: Monitorank for your tracked queries in Google, Peec AI for LLM answers, then the traffic of the pages where the video is embedded.
Where do we start?
With an analysis of your queries: we show you the ones where Google already shows or cites a video, and the videos to produce first.