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Webinar e-commerce and acquisition

Acquisition and new customers: advanced methodology

- Track new customers
- Adapt your strategy
- Control your lifetime value
- Optimize your campaigns
+ Presentation of a usecase

Lucas LAMBERT

Noémie ELIAZORD

Ecom Business Unit Director

Account Manager Paid media Ecom

Wednesday, October 25 at 11 a.m.

The program

Starting at 11:00 a.m.

○ Efficiently track your new online customers?

○ What strategy should you adopt to focus on your new customers?

○ How to master your "customer life time value"?

○ How to optimize your advertising campaigns on Meta and Google Ads?

○ Agency use case

Our references

Request an audit

Our process

Discovery call

/01

Let's take the time to talk.

‍You introduce us to your brand, its history, your objectives and your challenges. We 'll introduce you to Stride-up, our DNA and an overview of our methodology.

We share the same vision?

Let's move on to the next stage : the audit.

Audit and recommendation
Duration 7 days

/02

We analyze a hundred or so control points on your advertising account and present you with a detailed strategic plan to achieve your goals.

In short : we keep what works, we optimize what needs to be optimized.
‍

Setup 7 days

/03

In this short time frame, our teams are committed to prioritizing production with the aim of rapid performance:
‍
○ Setting up a tagging plan
○ Creating a customized dashboard
○ Creating Search, Performance Max, Shopping, YouTube campaigns
○ Setting up Google Analytics 4 and its objectives
○ Optimizing your product feeds
‍
The idea is to gradually move towards an optimal account structure, starting with high-value-added optimizations.

Accompaniment | Indefinite duration without commitment

/04

As a partner, we take care of :
‍
○ Strategic vision
○ Operational deployment
○ Constant optimization through test & learn

Ongoing communication with you and your teams:
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○ On slack daily
○ Bi-monthly calls
‍
Our common goal is your account's performance.
‍
To guarantee our involvement: we work without commitment.

Our customers talk about us

"I work with this company and I must say that I am extremely satisfied with my experience. Their values of transparency, involvement and responsiveness, performance and global business vision are really put into practice on a daily basis.

Transparency is a major strength of their approach. They have always been clear and honest in their communications, which has enabled me to make informed decisions and build a relationship of trust."

Bastien

Growth Lead @BigBlue

"We've been working with Stride-up since their launch. They have helped us with the overall structuring of the account with personalized support.
Their versatility as well as the number of DNVB/DTCs they have under management have enabled us to adjust and A/B test different ads models with a view to performance and economic profitability.
I work with Sophian, Thomas and Lucas who have always been serious and data driven and I can only recommend them."

Joachim Zini

Growth Manager @Feed

"We've been working with Stride-up for several months now, and we're delighted with the collaboration ! The team is as professional as it is available and responsive, and it's a real pleasure to work together.

Our performance is on target thanks to the agency's relevant recommendations."

Aurélie Jansem

Co-founder @Rivedroite