New Customer Acquisition: Advanced Methodology
Separate new and existing customers to manage your customer acquisition based on true ROI.
Why pilot new customers?
Today, the primary goal of acquisition campaigns is to drive conversions, regardless of how long a customer has been with the company.
However, from a strategic and profitability standpoint, there is a real benefit to separating your existing customers from new customers in your campaigns.
At Stride-up, we know that it can be challenging to implement strategies tailored to your new customers. We’re offering this webinar to guide you through the practical implementation of these strategies.
Watch the replayIt costs more to acquire a new customer than to retain an existing one—yet customer retention is essential for growth
A well-established process, measurable results
How can you effectively track your new online customers?
10 minTracking new vs. returning users: GA4, CAPI, server-side.
What strategy should you adopt to focus on your new customers?
15 minBudget allocation, audience targeting, creative: tailor each strategy to the new customer ratio.
How can you maximize your customer lifetime value?
15 minLTV modeling, cohort analysis, CAC/LTV trade-offs.
How do you manage your advertising campaigns on Meta and Google Ads?
15 minSpecific settings for new customer mode + platform-side signals.
Who is hosting this webinar?
An expert in digital strategy and performance, Sophian has been helping e-commerce brands grow for the past eight years. As a specialist in highly seasonal periods, he has managed eight-figure Q4 budgets.
As Head of Email Strategy and Automation at Stride-up, he has deployed over 200 Q4 workflows for beauty, fashion, and lifestyle brands. Certified Klaviyo Partner.
Our customers talk about us
E-commerce & SaaS“I work with this company, and I must say I am extremely satisfied. Their values of transparency, commitment, responsiveness, performance, and global business vision are truly put into practice every day.”
Nutrition & DNVB“We’ve been working with Stride-up since they launched. They’ve helped us structure the account as a whole with personalized support. Their versatility, along with the number of DNVBs they manage, has allowed us to A/B test different ad formats.”
“We’ve been working with Stride-up for several months now, and we’re thrilled with this partnership. The team is professional, approachable, and responsive—it’s a real pleasure to work with them. We’re seeing great results.”
Questions about the webinar
Is this webinar free?
Yes, it's completely free. Sign up, get the link, and watch the recording whenever you want.
Is there a replay available if I can't attend?
Yes. A recording will be sent to all registered participants within 48 hours of the session. By registering, you won’t miss a thing, even if you have a scheduling conflict.
Who is this webinar for?
For marketing directors, e-commerce managers, and brand founders who want to turn their customer acquisition strategies into measurable growth. Whether you already have a strategy or are starting from scratch, this webinar will provide you with actionable methods.
How long is the webinar?
About 1 hour: content organized into modules + Q&A session.
Will Stride-up try to sell me something?
No. The webinar is 100% content-driven. We’ll present our methods and frameworks. If you’d like to discuss your project afterward, we’re available—but there’s no sales pressure.
Watch the webinar recording
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