Your Meta ad library, read objectively
Anyone can see the ads you run on Meta: they're public in the ad library. This tool reads them for you, along with those of three competitors, then draws a numbers diagnosis: how many genuinely crafted creatives (outside the catalog), what share of video, what lifespan, what formats.
Three steps, one creative diagnosis:
- 1. BrandWe identify 3 competitors
- 2. ValidationYou adjust the competitors
- 3. ScanMeta library analyzed
The report comes out online: crafted creatives (DPA excluded), share of video, evergreen, formats, dominant angles, and a video benchmark vs your competitors.
It's the first step of the creative audit we run for our clients, in an express, free version.
Why we exclude product catalogs
A large share of an e-commerce brand's ads are dynamic catalogs (DPA) generated from the product feed. These aren't creatives: counting them inflates the numbers and hides the real creative work. The tool detects and removes them, to measure only the ads that were actually designed. It's the only way to get an honest share of video.
The share of video, the real tell
The benchmark pivots on the share of video within crafted creative. That's often where the gap plays out: a brand that stays on static while its competitors produce video leaves a blind spot. Seeing it in black and white, brand against competitors, is the starting point of any serious creative strategy on Meta.
Want the full creative audit, with the reading of angles, the detailed benchmark and a production roadmap? That's exactly what we do at Stride-up.
Frequently asked questions
What is a Meta creative pre-audit?
A creative pre-audit analyzes the ads a brand runs on Facebook and Instagram, as they appear in the Meta ad library (public data). It measures the number of crafted creatives, the share of video, how long ads stay live and the formats used, then compares those figures with competitors. It's a diagnosis of a brand's creative maturity on Meta.
Why exclude product catalogs (DPA) from the analysis?
Dynamic catalog ads (DPA, Advantage+ catalog) are generated automatically from a product feed: they don't reflect a brand's creative work. Including them artificially inflates the ad count and skews the share of video. This tool detects them (titles and copy containing template variables) and removes them so it only measures genuinely crafted creatives.
Why is the share of video the key metric?
On Meta, video captures attention and feeds the newer ad engines, which reward creative volume and variety. A brand that only runs static visuals leaves a blind spot its competitors often exploit. Comparing the share of video between a brand and its competitors quickly reveals that gap, or that lead.
What is an evergreen ad?
An evergreen ad is a creative that runs for a long time without wearing out. Its lifespan is a performance signal: a brand rarely keeps an ad live for months if it doesn't convert. The tool shows the maximum and median evergreen of crafted creatives, which indicates how solid the creative library is.
How are competitors chosen?
The tool automatically suggests three direct competitors from your brand name and, if you provide it, your website. You can correct or replace them before launching the scan, so you compare your brand with the brands that really matter in your market.
Is the tool free and is the data reliable?
Yes, the tool is free and requires no signup. It relies on the Meta ad library, a public and official source. The pre-audit gives a numbers snapshot; the full audit run by Stride-up goes further with creative reading, a detailed benchmark and a production roadmap.
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