GEO, or How to Get Recommended by AI
More and more consumers are no longer searching on Google—they’re asking an AI directly. “What’s the best organic sunscreen?” “What running shoe brand is best for beginners?” If your brand doesn’t appear in these results, you’re invisible to a whole segment of the market—without even realizing it.
You paste your URL, we analyze your site, we generate queries from a real prospect, you choose one, and we take a look:
- Mentioned?Is your brand listed, and where does it rank?
- Vs. whoBrands recommended just for you
- Score /100Your AI visibility: clear and quantified
GEO (Generative Engine Optimization) is the art of becoming the brand that AI references. The first step is to figure out where you stand.
Note: Results are for reference only; models evolve and their responses vary. The tool provides a reliable trend, not a score set in stone.
SEO and GEO: Two Different Games
SEO optimizes for a list of blue links that the user clicks through. GEO optimizes for a single, AI-generated answer that mentions only two or three brands. With SEO, even ranking tenth still brings you traffic. With GEO, if you’re not among the three brands mentioned, you don’t exist for that search query. It’s a market where the second page gets no second chance.
What Makes an AI Mention a Brand
Generative models don’t simply recite your website; they synthesize what the web says about you. A brand is mentioned when it is consistently described across multiple sources that the model deems reliable: your website, as well as comparison sites, reviews, forums, and trade publications. A brand that is invisible to AI almost always has the same profile: few external mentions, a website lacking in explanatory content, and no structured data to help the machine understand what it sells and to whom.
Want the full breakdown and action plan to become the brand that AI mentions in your category? That’s exactly what we do at Stride-up.
Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
GEO refers to the set of techniques that ensure a brand is mentioned in the responses of generative AI systems such as ChatGPT, Perplexity, Gemini, or Google’s AI Overviews. While SEO targets blue links, GEO targets the recommendation phrase generated by AI. It has become a full-fledged acquisition channel as internet users increasingly ask their questions directly to AI.
How can I tell if ChatGPT mentions my brand?
The most reliable approach is to ask the AI the questions a real prospect would ask in your industry, then see if your brand appears and where it ranks. This tool automates that test: it scans your website, generates realistic prospect queries, and checks whether the AI mentions you or your competitors instead.
What is the difference between SEO and GEO?
SEO optimizes your ranking in a list of results that users browse. GEO optimizes your presence in a single AI-generated response that mentions only two or three brands. SEO can tolerate appearing further down the list; GEO rewards only the first brands mentioned.
Why does my competitor show up in ChatGPT but I don't?
Generally, because it is consistently described across more external sources that models deem reliable: comparisons, reviews, press coverage, forums, and a website rich in explanatory content. AI systems synthesize what the web says about a brand; a weak external presence makes a brand invisible, even if its product is better.
Is the AI visibility score reliable and stable?
It provides a reliable trend, not a score set in stone. Models evolve, and their responses vary slightly from one test to the next. The score is meant to help you determine your starting point and measure your progress over time, not to provide a definitive, absolute number.
Does GEO replace SEO?
No, it complements it. A strong SEO presence often boosts your local presence, since AI systems rely on well-ranked sources. The best approach is to address both together rather than choosing one over the other.
High-performing digital content, right in your inbox.