GEO, or how to get recommended by AI
More and more consumers no longer search on Google: they ask an AI directly. "What's the best organic sunscreen?", "Which running brand should I start with?". If your brand doesn't come up in those answers, you're invisible to a whole slice of demand, without even knowing it.
You paste your URL, we read your site, we generate the queries of a real prospect, you pick one, and we look at:
- Cited?Does your brand come up, and where
- Vs whomThe brands recommended in your place
- Score /100Your AI visibility, clear and quantified
GEO (Generative Engine Optimization) is the art of being the brand the AI cites. The first step is knowing where you stand.
Indicative result: models evolve and their answers vary. The tool gives a reliable trend, not a score set in stone.
SEO and GEO: two different games
SEO optimizes for a list of blue links the user scans. GEO optimizes for a single answer, written by the AI, that cites only two or three brands. In SEO, finishing tenth still earns you visits. In GEO, if you're not among the three brands cited, you don't exist for that query. It's a market where the second page gets no second chance.
What makes an AI cite a brand
Generative engines don't recite your site, they synthesize what the web says about you. A brand gets cited when it is described consistently across several sources the model deems trustworthy: your site, but also comparisons, reviews, forums, the specialist press. A brand invisible in AIs almost always has the same profile: few external mentions, a site thin on explanatory content, and no structured data to help the machine understand what it sells and to whom.
Want the full breakdown and the action plan to become the brand the AI cites in your category? That's exactly what we do at Stride-up.
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO is the set of techniques that get a brand cited in the answers of generative AIs like ChatGPT, Perplexity, Gemini or Google's AI Overviews. Where SEO targets blue links, GEO targets the recommendation the AI writes. It has become a distinct acquisition channel as people put their questions straight to an AI.
How do I know if my brand is cited by ChatGPT?
The most reliable way is to ask the AI the questions a real prospect would ask in your category, then see whether your brand shows up and in what position. This tool automates that test: it reads your site, generates realistic prospect queries, and checks whether the AI cites you or cites competitors in your place.
What is the difference between SEO and GEO?
SEO optimizes your ranking in a list of results the user browses. GEO optimizes your presence in a single answer written by the AI, which mentions only two or three brands. SEO tolerates being far down the list; GEO only rewards the first brands cited.
Why does my competitor show up in ChatGPT and I don't?
Usually because it is described consistently across more external sources the models consider trustworthy: comparisons, reviews, press, forums, and a site rich in explanatory content. AIs synthesize what the web says about a brand; a weak external presence makes a brand invisible, even if its product is better.
Is the AI visibility score reliable and stable?
It gives a reliable trend, not a score set in stone. Models evolve and their answers vary slightly from one test to the next. The score is there to place your starting position and to measure progress over time, not to produce a definitive absolute number.
Does GEO replace SEO?
No, it complements it. A strong SEO presence often feeds GEO presence, because AIs rely on well-referenced sources. The right approach is to treat both together rather than choosing one.
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