A creative real estate studio run by creative women who generate leads
Advertising and creative strategy designed to drive real estate performance.
Creative: The Key Driver of Advertising Performance
A creative real estate studio designs advertising campaigns (video, static, motion) that are intended not merely to be decorative but to generate leads: to capture attention, convey the message, and prompt viewers to reach out.
Our teams are well-versed in the industry’s best practices: continuous creative strategy, production aligned with testing schedules, and management focused on the impact on cost per lead.
Discover our processesreal estate professionals we support
qualified leads generated, across all channels
What Sets Our Real Estate Design Apart
Angles That Generate Leads
The creative isn't just for show: each visual conveys a message (location, return on investment, highlighting a program) designed to prompt a click and a contact request.
Creative Strategy Continues
We’re constantly exploring new angles, hooks, and mechanics tailored to the real estate industry, then testing them to identify the creative approaches that lower the cost per lead.
Production in Step with Testing
Advertising performance quickly wears out creative assets. We produce a steady stream of formats (video, static, motion) to fuel testing and prevent creative fatigue.
A well-established process, measurable results
Trends & Perspectives
We study what works in real estate and beyond, and come up with ideas for angles and hooks to test.
In short: we start with data and creative intuition, not chance.
Production
We produce creative assets (video, static, motion) in the formats required by Google Ads and Meta, tailored to each persona and property type.
Testing & Analysis
Every creative is a hypothesis: we measure its impact on cost per lead and lead quality, and we make decisions based on the data.
Iteration
Ongoing supportWe build on what works, eliminate what’s overwhelming, and renew the creative flow to maintain performance over time.
Regular reporting, biweekly calls, and daily availability on Slack.
Talk to an expertFAQ: Créa Immobilier
Why is creativity key to generating real estate leads?
On Google Ads and Meta, creative content is now the number one driver of performance: it’s what captures attention, conveys the message, and triggers a request for contact. Good creative content lowers the cost per lead far more effectively than adjusting bids. In real estate, it must convey the location, the development, or the return on investment in a way that makes people want to learn more.
What creative formats work in real estate?
It depends on the strategy and the objective: short videos and motion graphics often perform well on Meta for generating demand, while clear static visuals and program highlight formats work well for retargeting and on Google. We test several formats simultaneously rather than relying on just one.
How do you test advertising creatives?
We treat each creative as a hypothesis: an angle, a hook, a format. We measure its actual impact on the cost per lead and the quality of the leads tracked in the CRM, then we scale up what works and cut what’s underperforming. It’s an ongoing process, not a one-time effort.
How often do you come up with new creative ideas?
At a pace dictated by testing: performance ads wear out creative assets, so a steady flow is needed to prevent creative fatigue and continue to lower the cost per lead. We adjust the production volume based on your media budget and how quickly your audiences lose interest.
Do you work on a contract basis or as a freelancer?
No commitment, on a monthly basis, with an initial audit included. We set the goals together before getting started. We’ll discuss this during a no-pressure discovery call.