| Levers | Sponsored Products · Brands · DisplayA+ Content and Brand StoreDSP (Vendor or budget > €10k) |
|---|---|
| Catalog | Optimizing titles, bullet points, and descriptionsA+ content for registered brandsSize and color variant management |
| Markets | Amazon.fr · .de · .it · .es · .co.ukPan-European strategy possibleCoordinated multi-country FBA |
Stride-up Amazon by the Numbers
Amazon's Revenue Growth Over Six Months
Amazon Ads ROAS vs. Baseline
TACOS after restructuring advertising
Most fashion brands open an Amazon account, upload their catalog, and sit back and wait. Amazon doesn't work that way. It's an algorithm that rewards continuous optimization.
Our approach: optimizing product listings with high-volume Amazon keywords, A+ content that justifies the price and reduces returns, and structured Sponsored Products campaigns designed to capture purchase intent the moment it arises.
And we focus on TACOS, not just ROAS. Because a brand that generates all its Amazon revenue through paid advertising doesn't have a sustainable foundation.
Amazon accounts for an average of 15% to 25% of the total e-commerce revenue for the fashion brands we work with. It serves as a channel for converting customers who are comparing options, a channel for capturing purchase intent that Google Shopping does not cover, and a natural channel for expanding into Germany, Italy, Spain, and the United Kingdom.
The key is to treat Amazon as a standalone channel with its own strategy, content, and KPIs—not as a watered-down version of your website.
Amazon has its own peak periods (Prime Day, Black Friday, the holidays) that require specific preparation in terms of product listings, FBA inventory, and advertising budgets. We plan ahead for each peak to ensure we never run out of stock or lose our ranking position.
“We were looking for an agency that could understand our brand and translate that into results. Stride-up revamped our Meta campaigns in six weeks, boosting our ROAS from 2.8x to 4.1x, all while keeping our creative in line with our brand identity.”
For a long time, Amazon was viewed as a secondary channel for fashion. Too restrictive, too broad, not premium enough. We were wrong. Our clients who embraced it early on have gained a significant head start.
What we’ve learned: Amazon Fashion works when the product listing is flawless, the A+ content lives up to the brand’s image, and the advertising strategy is managed with the same level of rigor as Meta or Google. It’s not like a discount channel that’s managed for just two hours a month.
For some of our fashion clients, Amazon Prime Day and Black Friday now generate sales spikes comparable to those seen during the holiday sales season. You can’t just wing it.
Our method
Comprehensive analysis of your Amazon presence: Seller or Vendor account health, listing performance (Buy Box, conversion rate, BSR), current product catalog, review status, and advertising history. We identify immediate quick wins and structural roadblocks.
Duration: 48–72 hours. Outcome: a prioritized audit report identifying actions with immediate high impact.
Rewriting titles, bullet points, and descriptions to incorporate high-volume Amazon search keywords. Optimizing primary and secondary images according to A+ format standards. Creating or revamping A+ content for registered brands.
An optimized listing can increase the conversion rate by 30 to 50% without affecting the advertising budget.
Structuring Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Keyword research and segmentation, setting bids by query type (exact, phrase, broad). For vendors: enabling DSP if appropriate based on volume.
We always start with automated campaigns to collect data, then switch to optimized manual campaigns.
Weekly campaign optimization: bid adjustments, removal of unprofitable keywords, identification of high-potential search terms, and budget management based on fashion seasonality. Structured monthly reports with recommendations.
Amazon Advertising requires ongoing optimization. We monitor TACOS (Total Advertising Cost of Sales) as an indicator of overall performance.
Once the foundation is solid: expand into other European marketplaces (DE, IT, ES, UK), activate Amazon programs (Prime, Vine for reviews, FBA if not already active), and integrate with your other paid channels to create a cohesive omnichannel strategy.
Fashion brands that launch their catalogs on .de and .it from the start generate an average of 35% more revenue without any additional creative investment.