Data & Tracking - CapTracking
is your protection.
| Tracking | Server-side (CAPI)GA4 & dataLayerConsent management (CMP)Tag management |
|---|---|
| Business data | Back-office connection (Shopify, COGS)Product / collection / range analysisHero / Challenger / Sleeping scoringLTV → LTM, attribution, P&L |
| Deliverables / month | Margin & product dashboardsTracking reliability monitoringBusiness trade-off recommendations |
Stride-up Data in Numbers
of media budget wasted, caught in the tracking audit
more conversions recovered after CAPI
source of truth (your unified data)
You know the scene: dashboards that don't agree with each other, a budget managed on gut feel, and that nagging sense of flying blind about what actually pays off.
First we make measurement reliable (CAPI, GA4, dataLayer), then we connect your back office: sales, COGS, margins, product by product. We move from LTV to LTM and score your products (hero, challenger, sleeping).
Every euro becomes readable again, attribution ties it to your P&L, and together we scale what proves it works rather than what seems to work. No black box, just a shared direction.
We've audited dozens of fashion brand accounts. The finding is always the same: the best-performing brands aren't necessarily the ones with the biggest paid budget. They're the ones that know exactly where every euro works.
Reliable tracking radically changes how budget allocation decisions get made. You stop scaling what seems to work: you scale what proves it works. That's often a 20 to 30% difference on overall ROAS.
Tracking kept up to date for every peak.
Every collection launch, every conversion peak, every platform update calls for a tracking check. We anticipate each event so your data stays reliable when volume climbs.
I know what flying blind feels like: managing a budget on gut feel, doubting a ROAS, and finding out too late that a leaky tracking setup was wasting your money without you seeing it. It's an exhausting mental load.
I start with the one lever that changes everything: securing measurement (CAPI, GA4) and connecting your back office, so you steer on real margin (LTM) and score your products instead of chasing a hundred metrics.
The result: you decide on facts, you scale what proves it works, and you gain a partner who owns your numbers with you. Attribution ties every media euro to your P&L, no black box.
Our method
- 01
Tracking audit & back-office connection
We make measurement reliable (leaks, duplicates, consent) and connect your back office: Shopify, sales, COGS, margins. Business data enters the equation, not just clicks.
Duration: 48h. Outcome: leak diagnosis + business data scope.
- 02
Tracking implementation
CAPI, GA4, dataLayer, consent management. A reliable measurement base, server-side when needed.
The foundation: without it, every analysis lies.
- 03
Unified data & product / collection / range analysis
We unify the sources (Shopify, Meta, Google) and analyze profitability by product, collection and range. We score: Hero, Challenger, Sleeping.
We move past raw revenue reading and into real margin.
- 04
LTV, LTM & attribution
We move from LTV (revenue) to LTM (real margin = LTV - COGS), and attribution ties every media euro to the value created, all the way to the P&L.
LTM is our compass: margin, not surface-level revenue.
- 05
Business steering & recommendations
Regular check-in: margin reading, product scoring, alerts, budget trade-offs. Data serving decisions that lift EBITDA, not just ROAS.
You decide on real data. Every choice is explained.
Frequently asked questions