SEA Agency: Generating Qualified Real Estate Leads Through Google Ads
Google Ads campaigns managed on a true cost-per-lead basis, with no commitment.
SEA: The Most Direct Way to Generate Real Estate Leads
A real estate SEA agency designs and manages your Google Ads campaigns (Search, Performance Max) to capture intent to buy, sell, or rent the moment it arises, while optimizing the cost per actual lead all the way through to the signing of the contract.
Our teams are well-versed in the industry’s best practices: structuring campaigns by property type, precise geographic targeting, CRM integration, and short attribution windows that align with long sales cycles.
Discover our processesqualified leads generated for real estate professionals
CPA on Google Ads for a real estate hunting platform
What Sets Our Real Estate SEA Apart
Warm Intention
SEA attracts prospects who are already looking to buy, sell, or rent. We structure your Google Ads campaigns by property type, location, and intent so you only pay for high-value clicks.
Flying with a Real CPL
No vanity metrics: We set a cost per target lead based on your average order value and conversion rates, and we optimize for leads and sales, not for click volume.
CRM Integration
We connect Google Ads to your CRM (Pipedrive, HubSpot, Salesforce, Apimo, Hektor) to track lead quality all the way through to the deal close and feed the algorithm with the right conversions.
The Impact of Our Google Ads Campaigns
Tangible results for the real estate companies we manage on a daily basis.
A well-established process, measurable results
Google Ads Account Audit
We analyze about 100 metrics in your account: campaign structure, keywords, bids, conversion tracking, and lead quality.
In short: we keep what works and optimize what needs to be optimized.
Setup & Tracking
14 daysWe ensure the measurement is reliable before scaling it:
- Tagging plan - GA4 and conversion setup - Dashboard updated in real time - Restructuring of Search and Performance Max campaigns
CRM Integration
We connect Google Ads to your CRM system for comprehensive lead-to-deal tracking and accurate reporting.
Compatible with the leading real estate CRM systems: Pipedrive, HubSpot, Salesforce, Apimo, and Hektor.
CPL Objectives
Together, we’ll set the target cost per lead, taking into account your sales process, your average order value, and your conversion rates by property type.
We don't optimize for volume; we optimize for profitability.
Landing Page & Creative
We design landing pages tailored to each geographic region, persona, and property type to maximize conversion rates and lead qualification.
We are constantly testing new ad copy variations to lower the cost per lead.
Lead Analysis
Ongoing supportOur analysis continues through the sale to ensure that leads are qualified and that campaigns are profitable.
Weekly reports, biweekly calls, and daily availability on Slack.
Talk to an expertFAQ: SEA Real Estate Agency
Why Use Google Ads (SEA) for Real Estate?
SEA captures high-intent traffic: prospects who are already typing in search queries related to buying, selling, or renting the moment they start thinking about their real estate plans. It’s the most direct way to quickly generate qualified leads. At Stride-up, we manage these campaigns on a true cost-per-lead basis and have generated more than 50,000 qualified leads for real estate companies.
Search or Performance Max campaigns to generate real estate leads?
The two are complementary. Search captures explicit intent in brand and category queries; Performance Max expands reach across the entire Google inventory (YouTube, Display, Discover) and finds new prospects based on your conversion signals. The key is to feed these campaigns with high-quality conversions tracked in your CRM; otherwise, the algorithm will optimize based on empty volume.
How do you set the cost per target lead on Google Ads for real estate?
It depends on the type of property, the location, competition at auction, and your qualification requirements. Rather than relying on a theoretical figure, we work with you to set target CPLs for 30, 60, and 90 days based on your average cart value and conversion rates, and then we optimize for actual profitability (listings or sales).
How do you avoid fake leads and unqualified clicks?
Through a tightly structured campaign setup (negative keywords, precise geographic targeting, exclusions), conversion tracking integrated with the CRM, and landing pages that qualify leads early on, we optimize based on leads that convert—not on raw form submissions—which automatically lowers the effective customer acquisition cost.
Do you work on a contract basis or as a freelancer?
No commitment, on a monthly basis, with an initial audit included. We set CPL and volume goals together before we get started—no surprises. We’ll discuss this during a no-pressure discovery call.