Real estate SEA agency qualified leads through Google Ads
Google Ads campaigns managed on real cost per lead, with no lock-in.
SEA, the most direct lever to generate real estate leads
A real estate SEA agency designs and manages your Google Ads campaigns (Search, Performance Max) to capture buying, selling or renting intent the moment it appears, optimizing real cost per lead all the way to signature.
Our teams know real estate inside out: campaign structure by property type, fine geographic targeting, CRM integration and short attribution aligned with long sales cycles.
Discover our processqualified leads generated for real estate businesses
in CPA on Google Ads for a buyer's agent business
What sets our real estate SEA apart
Hot intent
SEA captures prospects who are already looking to buy, sell or rent. We structure your Google Ads campaigns by property type, area and intent so you only pay for high-value clicks.
Managed on real CPL
No vanity metrics: we set a target cost per lead based on your average deal value and your conversion rates, and we optimize for mandates and sales, not click volume.
CRM integration
We connect Google Ads to your CRM (Pipedrive, HubSpot, Salesforce, Apimo, Hektor) to track lead quality through to signature and feed the algorithm with the right conversions.
The impact of our Google Ads campaigns
Concrete results for real estate businesses we manage day to day.
A proven process, measurable results
Google Ads account audit
We analyze around a hundred control points on your account: campaign structure, keywords, bids, conversion tracking and lead quality.
In short: we keep what works and optimize what needs to be.
Setup & tracking
14 daysWe make measurement reliable before scaling:
- Tagging plan - GA4 and conversion setup - Real-time dashboard - Restructuring of Search and Performance Max campaigns
CRM integration
We connect Google Ads to your CRM environment for complete lead-to-deal tracking and precise reporting.
Compatible with the main real estate CRMs: Pipedrive, HubSpot, Salesforce, Apimo, Hektor.
CPL targets
Together we set the target Cost per Lead, factoring in your sales process, your average deal value and your conversion rates by property type.
We don't optimize for volume: we optimize for profitability.
Landing Page & Creative
We design landing pages tailored to each geography, persona and property type to maximize conversion rate and qualification.
We continuously test new ad angles to bring the cost per lead down.
Lead analysis
Ongoing supportOur analysis continues through to the sale to ensure lead qualification and campaign profitability.
Weekly reporting, bi-monthly calls and day-to-day availability on Slack.
Talk to an expertFAQ: Real Estate SEA Agency
Why run Google Ads (SEA) for real estate?
SEA captures hot intent: prospects who are already typing buying, selling or renting queries at the moment the project is on their mind. It's the most direct lever to generate qualified leads quickly. At Stride-up, we manage these campaigns on real cost per lead and have generated more than 50,000 qualified leads for real estate businesses.
Search or Performance Max campaigns to generate real estate leads?
Both are complementary. Search captures explicit intent on brand and category queries; Performance Max broadens coverage across Google's full inventory (YouTube, Display, Discover) and finds new prospects from your conversion signals. The key is to feed these campaigns with quality conversions pulled from your CRM, otherwise the algorithm optimizes on hollow volume.
How do you set the target cost per lead on real estate Google Ads?
It depends on the property type, the area, bidding competition and your qualification standards. Rather than a theoretical figure, we define a target CPL with you at 30, 60 and 90 days based on your average deal value and your conversion rates, then we optimize for real profitability (mandates or sales).
How do you avoid fake leads and unqualified clicks?
Through a tight campaign structure (negative keywords, precise geographic targeting, exclusions), conversion tracking pulled from the CRM and landing pages that qualify the prospect upstream. We optimize on the leads that convert, not on raw form fills, which mechanically brings down the useful cost of acquisition.
Do you work with or without a commitment?
No lock-in, on a monthly basis, with an initial audit included. We set the CPL and volume targets together before starting, with no surprises. We discuss it during a discovery call, no pressure.