



| Formats | UGC CreatorsStatic AIMotion / Edited VideoWhitelistingFounder videoSketch creator |
|---|---|
| Approach | Human input + AI amplificationIn-house studioTrue to the brand book |
| Monthly Deliverables | Concept & Format MatrixStudio ProductionCreative Report + Recommendations |
Stride-up Creative by the Numbers
ROAS for UGC vs. standard static ads
creates produced per month
CPM after creative rotation

You’re constantly churning out polished creatives, but you’re struggling to figure out which ones actually drive sales. A pretty picture isn’t enough anymore: with the same budget and algorithm, it’s the creative that determines performance—and that’s where things get complicated.
We start with the concept and your brand book, then test out different angles, taglines, and formats. In-house studio: UGC featuring real creators, AI-generated stills, and motion graphics. The human touch remains at the heart of it all; AI is used to amplify what works best.
We analyze what works, replicate successful strategies, and make subtle adjustments. Beautiful design that drives conversions, with every decision clearly explained, and a team dedicated to your brand.
Since 2019, we have built a team dedicated to fashion, lifestyle, and DNVB brands. We understand the visual language of the fashion industry, its constraints (brand image, seasonality, price sensitivity), and the formats that drive conversions across every channel.
Our creative studio is integrated into the media division: performance data feeds into the creative brief in real time. No silos, no delays. A creative system that gets better every week.
Shooting, video, user-generated content: each key campaign is planned 3 to 8 weeks in advance. No last-minute creative work the day before Black Friday.

CPM after creative rotation

number of designs tested per month

CPM after creative rotation

You’ve probably seen a stunning campaign that doesn’t deliver results, and an endless stream of creative content that needs to be refreshed without ever knowing what really makes the difference. It’s frustrating: with the same budget and algorithm, it’s the creative that makes the difference—and it remains the hardest part to master.
I always start with the campaign and your brand book: what makes it unique, who it speaks to, and why people want it. I find the right angle, then develop it into testable formats, with real creatives at the core and AI to amplify what works.
The result: beautiful designs that actually drive conversions—never generic creative. You approve the work, you understand every decision, and we move forward together as a team dedicated to your brand.
Our creative approach
We start with your flagship products and your brand book. We identify angles that resonate with your target audience—not ideas that are out of touch with reality.
Creative work that connects always starts with a genuine product and brand insight.
Each angle is broken down into concepts and formats to test: UGC, static, motion, hooks. We structure the tests to quickly identify the winners.
We test systematically, not based on gut feeling.
In-house studio production: creative talent, AI-generated visuals, motion graphics, and variations. People at the heart of it all, enhanced by AI.
From brief to final product, without compromising on consistency or quality.
We launch, we analyze the data, we figure out why a campaign succeeds. We keep the winners and discard the rest.
Data is objective; tastes are not.
We adapt our winning concepts into fresh new versions to stay on top of trends, without having to start from scratch with every collection.
You confirm and understand each choice.
