Email & CRM - PyjamasYou sleep.
Your emails sell.
| Channels | Email (Campaigns · Flows)SMS marketingWhatsAppPush notifications |
|---|---|
| Flows | WelcomeCart & browse abandonmentPost-purchase & cross-sellBirthday & re-engagement |
| Deliverables / month | Campaign calendarFlows built & optimizedMonthly performance report (opens, clicks, conversions) |
Stride-up Email & CRM in Numbers
of revenue generated automatically by flows
your flows sell with no intervention
of LTM on customers managed in CRM
While you sleep, your emails should be selling. Too often they just sit there: an underused database, generic campaigns, and CRM revenue well below what your brand deserves.
We build the flows that change the game: welcome, abandoned cart, post-purchase, re-engagement. We segment by customer value, and we craft every email like a product page, true to your world.
You get CRM revenue that runs on its own, 24/7. We track performance (opens, clicks, conversions) and behavior to refine future targeting and scenarios. Every scenario serves your profitability, and each one is explained to you.
Since 2019, we've been building CRM strategies for fashion brands that want to stop relying on paid alone. Email is your customer base. It's your most valuable asset. We treat it as such.
Klaviyo Partner, native Shopify integration, behavioral segmentation expertise: our CRM team coordinates with the media team so email and paid campaigns reinforce each other rather than cannibalize.
Every peak season, a dedicated sequence.
Sales, collections, Black Friday, holidays: every fashion peak prepared 2 to 3 weeks ahead with the right segments, the right messages, and the right frequency.
They say it better than we do.
in email revenue after rebuilding the flows
in revenue on gifting peak seasons
of revenue via email flows
You have a base of several thousand customers, and yet it's asleep. Your sends go out to everyone at once, they don't look like your brand, and you can feel there's revenue you're leaving on the table.
My job isn't sending newsletters. It's waking up the audience you already own, without depending on auctions. I build your flows, I segment finely, and I write emails worthy of your brand.
The result: revenue that lands automatically, day and night. We track performance (opens, clicks, conversions) and behavior to refine future targeting and scenarios. You stay in control, and every scenario is explained to you.
Our CRM method
- 01
CRM & deliverability audit
Full audit: database, current segmentation, existing flows, deliverability, and a read on customer value. We identify CRM revenue leaks first.
Duration: 48h. Result: a prioritized plan of missing scenarios and deliverability quick wins.
- 02
Flow architecture
We set up the automations that matter: welcome, abandoned cart, post-purchase, birthday, re-engagement. Each scenario mapped to the customer lifecycle.
Flows generate most of CRM revenue. That's where we start, before campaigns.
- 03
Segmentation & data
Segmentation by behavior, customer value and lifecycle. We speak to each segment with the right message, at the right time, not a mass send.
We cleanly connect Shopify data and your base for reliable segments.
- 04
Design & editorial copy
Emails that look like your brand: art direction, copy, mobile-first. The same standard as a product page.
No generic template. Every email carries your world.
- 05
Measurement & optimization
Tracking performance (opens, clicks, conversions) and behavior to refine future targeting and scenarios. Monthly check-in: CRM revenue, performance by flow and by segment, next month's plan.
You stay in control. Every scenario is explained and validated together.
Frequently asked questions