Email & CRM -PyjamaYou sleep.
Your emails sell.
| Channels | Email (Campaigns · Flows)SMS marketingWhatsAppPush notifications |
|---|---|
| Flows | WelcomeAbandoned carts & browsingPost-purchase & cross-sellBirthday & reactivation |
| Monthly Deliverables | Campaign ScheduleBuilt & Optimized FlowsMonthly performance report (opens, clicks, conversions) |
Stride-up Email & CRM by the Numbers
of the revenue automatically generated by the workflows
Your workflows sell without any manual intervention
LTM data on customers tracked in CRM
While you sleep, your emails should be driving sales. Too often, they’re just sitting there: an underutilized database, generic campaigns, and CRM revenue that falls far short of what your brand deserves.
We build game-changing email flows: welcome, abandoned cart, post-purchase, and reactivation. We segment by customer value, and we craft each email with the same care as a product page, staying true to your brand’s identity.
You get a CRM system that runs on its own, 24 hours a day. We track performance metrics (opens, clicks, conversions) and user behavior to optimize future targeting and campaigns. Every campaign is designed to boost your profitability, and each one is explained to you.
Since 2019, we’ve been developing CRM strategies for fashion brands that want to stop relying solely on paid advertising. Your email list is your customer base. It’s your most valuable asset. We treat it as such.
As a Klaviyo partner with native Shopify integration and expertise in behavioral segmentation, our CRM team works closely with the media team to ensure that email and paid campaigns reinforce each other rather than cannibalize one another.
A dedicated segment for every highlight.
Sales, collections, Black Friday, holidays: each fashion peak is planned 2 to 3 weeks in advance with the right segments, the right messages, and the right frequency.
They can explain it better than we can.
CA email after workflow redesign
revenue from key gifting periods
revenue via email flows
You have a customer base of several thousand, yet it’s sitting idle. You’re sending out mass emails that don’t reflect your brand, and you know you’re leaving revenue on the table.
My job isn’t to send out newsletters. It’s to re-engage the audience you already have, without relying on paid advertising. I build your email flows, perform detailed segmentation, and write emails that live up to your brand’s standards.
The result: revenue that comes in automatically, day and night. We track performance metrics (opens, clicks, conversions) and user behavior to optimize future targeting and scenarios. You stay in control, and each scenario is explained to you.
Our CRM Method
- 01
CRM & Deliverability Audit
Comprehensive audit: database, current segmentation, existing workflows, deliverability, and customer value analysis. We prioritize identifying CRM revenue leaks.
Duration: 48 hours. Result: a prioritized plan for missing scenarios and quick wins in deliverability.
- 02
Flow Architecture
We set up the automation workflows that matter: welcome, abandoned cart, post-purchase, birthday, and reactivation. Each scenario is mapped to the customer lifecycle.
Flows generate the bulk of CRM revenue. We start there, before moving on to campaigns.
- 03
Segmentation & Data
Segmentation by behavior, customer value, and lifecycle. We communicate with each segment using the right message at the right time—not through mass mailings.
We properly integrate Shopify data with the database to ensure reliable segments.
- 04
Design & Editorial Copy
Emails that reflect your brand: artistic direction, copy, mobile-first. The same high standards as on a product page.
No generic templates. Every email reflects your brand’s unique style.
- 05
Measurement & Optimization
Measure performance (opens, clicks, conversions) and user behavior to optimize future targeting and campaigns. Monthly update: CRM revenue, performance by flow and segment, plan for the following month.
You're in control. We'll go over and approve each scenario together.
Frequently Asked Questions