| Channels Available | Google Shopping / Merchant CenterMeta (dynamic catalog)Price comparison sitesMarketplaces |
|---|---|
| Tools | Channable (French partner)FeedoptimizerRules & custom labels |
| Monthly Deliverables | Optimized & Consistent WorkflowContinuous catalog coverageReport + recommendations |
Stride-up Workflow Management by the Numbers
Print layout for Shopping after feed redesign
source → all your channels (Shopping, Meta, comparison sites, marketplaces)
ROAS, which depends on product traffic
Your content feed is the invisible foundation of your entire performance. If mismanaged, it costs you dearly without ever showing it: wasted impressions, poorly presented products, and a media budget that drains away into thin air.
So we go back to the source, via Channable: enriched product titles, accurate categories, out-of-stock sizes excluded, and custom labels by margin. Then we distribute this clean data everywhere—on Shopping, Meta, price comparison sites, and marketplaces.
The result: a clean feed, all your channels well-stocked, and every media euro going further. A team dedicated to fashion, working alongside you every step of the way.
Since 2019, we have worked exclusively with fashion, lifestyle, and DNVB brands, with a dedicated team for each account. We are not a generalist agency that applies the same rigid process to all brands. Each catalog is structured around its collections, cycles, and margins.
We are a Channable partner. Our feed expert is proficient in Channable and Feedoptimizer. Out-of-stock items, new products, and price changes are reflected across all your channels the very same day—not just in a monthly report.
Sales, collections, Black Friday, holidays. For every peak, the feed is ready in advance: up-to-date prices, out-of-stock items excluded, gift selections tagged, inventory synchronized. Your products are prominently displayed everywhere, at just the right time.
An official Channable partner—one of the few in France.
We are experts in the leading workflow management tool and know how to maximize its potential across your channels.
You launch your campaigns and monitor your budgets, but something is slipping through the cracks: a catalog that you’re at the mercy of rather than in control of. And every day, thousands of euros in ad impressions go to waste because of a poorly structured feed—without any warning.
My job is to tackle that invisible foundation that shapes everything else. I structure and optimize your data feed at the source using Channable, of which Stride-up is one of the few partners in France. A single, clean source feeds all of your channels.
The result: your products are finally showcased the way they deserve to be, everywhere, and every dollar spent on media goes further. You retain control over every detail, and we move forward as partners over the long term.
Our Workflow Management Method
We analyze your Merchant Center feed and catalog: missing attributes, poor titles, incorrectly tagged categories, and out-of-stock products that are still being displayed. We calculate the number of lost impressions.
Duration: 48 hours. Result: a prioritized analysis of flow leaks.
Enhanced titles (style, material, color), descriptions, accurate Google categories, images. We address the root cause, not just one aspect at a time.
Set it up once at the source, and it applies to all channels.
Automated rules, custom labels by margin level, exclusion of out-of-stock sizes/colors, and variant management. Stride-up is one of the few Channable partners in France.
The feed becomes a dynamic tool, not a static file.
A single, clean data feed tailored to each channel: Google Shopping, Meta, price comparison sites, and marketplaces. Each channel receives the correct format.
One source, multiple displays.
We track print share, catalog coverage, and performance by channel. We continuously adjust our guidelines.
You're in control. Every setting is explained.