Feed Management - Reversible JacketOne feed. All your channels.
| Channels | Google Shopping / Merchant CenterMeta (dynamic catalog)Comparison shopping enginesMarketplaces |
|---|---|
| Tools | Channable (FR partner)FeedoptimizerRules & custom labels |
| Deliverables / mo | Optimized & maintained feedCatalog coverage trackedReport + recommendations |
Stride-up Feed Management in Numbers
Shopping impression share after feed rebuild
source → all your channels (Shopping, Meta, comparison shopping engines, marketplaces)
of ROAS is decided on the product feed
The product feed is the invisible foundation of your entire performance. Poorly managed, it costs you dearly without ever showing it: wasted impressions, badly presented products, a media budget bleeding out.
So we go back to the source, through Channable: enriched titles, correct categories, out-of-stock sizes excluded, custom labels by margin. Then we distribute this clean source everywhere, on Shopping, Meta, comparison shopping engines and marketplaces.
The result: a clean feed, all your channels well supplied, and every media euro reaching further. A team dedicated to fashion, by your side over time.
Since 2019, we have supported fashion and lifestyle brands, with a team dedicated to each account. No generalist agency applying the same frozen feed to every brand. Each catalog is structured around its collections, its cycles and its margins.
We are a Channable partner. Our feed expert masters Channable and Feedoptimizer. Out-of-stocks, new arrivals and price changes propagate across all your channels the same day. Not in a monthly report.
We anticipate every peak.
Sales, collections, Black Friday, holidays. For every peak, the feed is ready in advance: up-to-date prices, out-of-stock excluded, gifting selections tagged, stock synced. Your products are well presented everywhere, at the right time.
Our partner
Official Channable partner, one of the few in France.
We master the reference tool for feed management to unlock its full potential across your channels.
You launch your campaigns, you track your budgets, but something slips through your fingers: a catalog you put up with rather than steer. And every day, thousands of euros of impressions go up in smoke because of a poorly structured feed, without anything flagging it.
My job is to tackle this invisible foundation that conditions everything else. I structure and optimize your feed at the source, through Channable, of which Stride-up is one of the few partners in France. A single clean source, and it then powers each of your channels.
The result: your products are finally presented as they deserve, everywhere, and every media euro reaches further. You keep control over every setting, and we move forward as partners over time.
Our Feed Management method
- 01
Feed & catalog audit
We analyze your Merchant Center feed and your catalog: missing attributes, weak titles, poorly filled categories, out-of-stock products still being served. We quantify the lost impressions.
Duration: 48h. Result: a prioritized diagnosis of the feed's leaks.
- 02
Structuring at the source
Enriched titles (fit, fabric, color), descriptions, correct Google categories, images. We fix it at the root, not channel by channel.
Done right once at the source, valid for all channels.
- 03
Channable optimization
Automated rules, custom labels by margin level, exclusion of out-of-stock sizes/colors, variant management. Stride-up is one of the few Channable partners in France.
The feed becomes a lever you actively manage, not a frozen file.
- 04
Multichannel distribution
The same clean feed, adapted to each channel: Google Shopping, Meta, comparison shopping engines, marketplaces. Each channel gets the right format.
One source, several storefronts.
- 05
Monitoring & iteration
Tracking of impression share, catalog coverage and performance per channel. We adjust the rules continuously.
You keep control. Every setting is explained.
Frequently asked questions