| Channels | Google Search (Brand · Generic · Long Tail)Google Shopping Standard (Catalog · Collections)Performance Max (AI · Full-funnel · YouTube)Display Remarketing (Retargeting · Dynamic Catalog) |
|---|---|
| Formats | Responsive Search AdsShopping Product AdsPmax Assets (Image · Video · Text)Adaptive Display Ads |
| Monthly Deliverables | Channable Optimized Product FeedPmax assets per collectionMonthly report based on POAS |
Stride-up SEA: Key Figures
We focus on profit, not superficial ROAS
CPC in 90 days
The POAS is based on the product flow
On Google, your customer isn’t searching for your brand—she’s looking for a product, a style, or a color. It all comes down to a few seconds, a thumbnail, and a price. If your listing doesn’t appear at the right moment, you’re paying to be seen without ever converting.
That’s why we start with the feed, not with auctions: enriched titles, accurate categories, out-of-stock sizes excluded, and labels by margin. Once that foundation is in place, we roll out Shopping, Performance Max by collection, and Brand Search.
Everything is driven by POAS—actual profit, not just a superficial ROAS. No black box: you understand every decision and know exactly how much each collection is bringing in.
Since 2019, we’ve worked exclusively with fashion, lifestyle, and DNVB brands, with a dedicated team for each account. We’re not a generalist agency that tests its templates on your Google budget. Every campaign is built on an understanding of collections, cycles, and fashion shopping behaviors.
We are a Google Partner. Our feed expert is proficient in Channable and Feedoptimizer. Conversion data is fed directly into the Pmax asset strategy the very next day—not in a monthly report.
Sales, collections, Black Friday, holidays. Each peak season is prepared 3 to 8 weeks in advance: Pmax assets ready, budget finalized, feeds updated. No last-minute fixes along the way.
CPC after the product feed was redesigned
Shopping ROAS during peak season
CPC in 90 days
You’ve probably seen your Google budget climb month after month without ever knowing, down to the last euro, exactly how much each campaign is actually bringing in. Reports full of impressive ROAS figures, but no clarity on the actual profitability of your campaigns.
I start where it really matters: your product feed. I review your catalog, set up a clean feed, and then structure Shopping, Performance Max, and Search around the products that drive your profit margin. It’s this groundwork that makes all the difference.
Next, I focus entirely on POAS—actual profit, not just surface-level ROAS. And I explain every decision to you: you stay in control, and you understand every choice. That’s how I approach a partnership with a fashion brand.
Our SEA Method
We start with a comprehensive review: your Google Ads account (structure, Quality Scores, negative keywords, Shopping/Search cannibalization) and, once you share it with us, your P&L (margin, revenue target). We want to know where the profitability lies before we touch anything.
Duration: 48 hours. Result: a prioritized report identifying quick wins and budget leaks.
Before the auction, the foundation. Enhanced listings (cut, material, color), accurate Google categories, images, out-of-stock sizes excluded, custom labels by margin level. This is where 30 to 40% of profitability is determined.
Optimization via Channable. We don’t launch any campaigns on a neglected feed.
We’re structuring the campaign: Shopping Standard for monitoring and margin management, Performance Max to boost sales by collection, and Search to protect the brand and capture intent-driven traffic. Segmentation by product tier (Hero, Challenger).
A planning workshop with your dedicated contact. Every decision is explained.
Go live. The first 72 hours are critical: adjusting bids, excluding irrelevant terms, and calibrating Pmax assets by priority collection.
Access to your dedicated Looker Studio starting the next day.
A structured monthly review focused on actual profit (POAS) rather than superficial ROAS: performance by collection, margin, print share, and action plan for the following month. Clear reporting, free of jargon.
You’re in control. Every decision is explained and agreed upon together.