SEA - ShirtFlawless the second they search for you.
| Channels | Google Search (Brand · Generic · Long-tail)Google Shopping Standard (Catalog · Collections)Performance Max (AI · Full-funnel · YouTube)Display Remarketing (Win-back · Dynamic catalog) |
|---|---|
| Formats | Responsive Search AdsShopping Product AdsPmax Assets (Image · Video · Text)Responsive Display |
| Deliverables / mo | Channable-optimized product feedPmax assets per collectionMonthly report managed on POAS |
Stride-up SEA Fashion in Numbers
We manage profit, not surface-level ROAS
CPC in 90 days
of POAS is decided by the product feed
On Google, your customer isn't looking for your brand: she's looking for a product, a cut, a color. It all plays out in seconds, on a thumbnail and a price. If your listing doesn't show up at the right moment, you pay to be seen without ever converting.
That's why we start with the feed, not the bids: enriched titles, accurate categories, out-of-stock sizes excluded, labels by margin. Once that foundation is set, we roll out Shopping, Performance Max by collection and brand Search.
All of it managed on POAS, real profit rather than surface-level ROAS. No black box: you understand every trade-off and you know exactly what each collection earns you.
Since 2019, we've supported fashion and lifestyle brands, with a dedicated team on every account. No generalist agency testing its templates on your Google budget. Every campaign is built on a deep understanding of collections, cycles, and fashion buying behavior.
We are a Google Partner. Our feed expert masters Channable and Feedoptimizer. Conversion data feeds directly into the Pmax asset strategy the next day. Not in a monthly report.
We anticipate every key moment.
Sales, collections, Black Friday, holidays. Every peak prepared 3 to 8 weeks ahead: Pmax assets ready, budget calibrated, feed updated. No scrambling along the way.
They say it better than we do.
lower CPC after product feed overhaul
Shopping ROAS in peak season
lower CPC in 90 days
You've probably watched your Google budget climb month after month without ever knowing, to the euro, what each collection truly earns you. Reports full of flattering ROAS, but no clarity on the real profitability of your campaigns.
I start where it truly matters: your product feed. I read your catalog, lay a clean feed, then structure Shopping, Performance Max and Search around the references that drive your margin. That groundwork is what makes the difference.
Then I manage everything on POAS, real profit, not surface-level ROAS. And I explain every trade-off: you stay in control, you understand every decision. That's how I approach a partnership with a fashion brand.
Our SEA method
- 01
Audit & P&L review
We start with a full review: your Google Ads account (structure, Quality Scores, negative keywords, Shopping/Search cannibalization) and, when you open it to us, your P&L (margin, revenue target). We want to know where profitability is won before touching anything.
Duration: 48h. Outcome: a prioritized report with quick wins and identified budget leaks.
- 02
The product feed first
Before bidding, the foundation. Enriched titles (cut, fabric, color), accurate Google categories, images, out-of-stock sizes excluded, custom labels by margin tier. This is where 30 to 40% of profitability is decided.
Optimized via Channable. We never launch a campaign on a neglected feed.
- 03
Shopping / Pmax / Search architecture
We structure the setup: Shopping Standard for control and margin, Performance Max to amplify by collection, Search to protect the brand and capture intent. Segmentation by product tier (Hero, Challenger).
Framing workshop with your dedicated contact. Every choice is explained.
- 04
Launch & calibration
Go live. The first 72 hours are decisive: bid adjustments, exclusion of irrelevant terms, calibration of Pmax assets per priority collection.
Access to your dedicated Looker Studio from D+1.
- 05
POAS-driven management
Structured monthly review, driven by real profit (POAS) rather than surface-level ROAS: performance by collection, margin, impression share, next month's action plan. Clear reporting, no jargon.
You stay in control. Every decision is explained and validated together.
Frequently asked questions