SEO & Content - CardiganStitch by stitch,
we weave your visibility.
| Levers | Technical SEOContent & editorialInternal linkingLink building & authorityGEO (AI answer engines) |
|---|---|
| Deliverables | Audit & roadmapContent productionTechnical optimizationsLink acquisition |
| Deliverables / month | Content published & optimizedRankings & traffic trackingMonthly report + recommendations |
Stride-up Fashion SEO in Numbers
organic traffic in 6 months
keywords in top 3 vs audit
organic revenue vs prior year
You bet everything on paid, and every month you have to pay in again to rebuy a visibility that vanishes the moment you stop. Meanwhile, your organic traffic stalls and your competitors are settling in for the long run.
We flip the logic. We build the site architecture in topic clusters, we weave the internal linking, we produce fashion content that answers search intent, we establish authority through link building and technical work, and we prepare your brand for GEO so it gets cited by AI answer engines.
The result: an asset you own that keeps working, not an endless recurring expense. And a dedicated fashion team that explains every choice by your side.
Since 2019, a dedicated team has supported fashion and lifestyle brands. Our writers know the editorial codes of fashion, what fashion-press readers expect, and the search intent specific to fashion shopping.
Our network of editorial partners is built within the fashion world: press, blogs, influencers who write. One link from a fashion magazine that matters is worth 100 generic links. That's the link building we do.
SEO is prepared 6 weeks ahead.
Every fashion peak (sales, collections, Black Friday) needs pages and content optimized well before the search peak. We anticipate, Google indexes, you reap the rewards.
They say it better than we do.
organic traffic in 6 months
SEO sessions in 9 months
organic traffic in 6 months
I often see the same thing: a brand that depends 100% on paid, rebuying every day the traffic it had the day before, while its organic visibility lies fallow. The day the media budget tightens, everything stops dead.
My approach is the opposite of a recurring expense. I build an asset: a healthy architecture, fashion content that answers real searches, internal linking where every page reinforces the others, and authority that takes hold through link building and technical work.
And I'm already thinking GEO: making sure your brand is cited by AI answer engines, not just ranked on Google. In the end, you own a visibility that lasts, and you understand every trade-off because we decide it together.
Our SEO method
- 01
Audit & opportunities
Technical, semantic and competitive audit. We read your existing internal linking, your rankings, and identify the fashion queries truly worth pursuing.
Timeline: depth within 1 to 2 weeks. Output: a prioritized roadmap.
- 02
Architecture & linking
Semantic clusters, collection structure, internal linking. We connect pages so each stitch reinforces the others.
Structure first. Good internal linking lifts the whole site.
- 03
Editorial content
Pages, guides, enriched product pages, brand content. Useful for the reader, readable for Google, true to your world.
No content for Google alone. We write for your customers.
- 04
Authority & link building
Acquiring quality external links aligned with your fashion positioning. We build authority, we don't buy it blindly.
Quality over quantity. Every link is justified.
- 05
Tracking, longevity & GEO
Tracking rankings, traffic and citations in AI answer engines (GEO). We iterate over time, since SEO is a compounding asset.
You stay in control. Every trade-off is explained and validated together.
Frequently asked questions