Social Ads · Fashion

Social Ads - Tote BagYour brand travels. Everywhere.

A good tote bag: everyone carries it and everyone sees it. A social campaign is the same: your brand travels through the feeds, carried by the creative. Meta, TikTok and Pinterest orchestrated for fashion brands.

4.9 · 47 client reviews
Primary channel
From €1,500/month
ChannelsMeta (Facebook · Instagram)TikTok AdsPinterest AdsRetargeting & custom audiences
FormatsCreator UGCAI staticMotion / edited videoCreator whitelisting
Deliverables / monthCreative testing matrixIn-house studio productionMonthly report run on POAS

Stride-up Fashion in Numbers

1,5 M€

Social budget managed

Fashion portfolio 2026
+200

creatives tested per month

Human craft + AI
x3.5

median POAS, profit not surface ROAS

Fashion median 2026

Social Ads
What we actually do

You launch campaigns, the budget goes out, and in the end you struggle to say which creative really made the difference. At equal budget and algorithm, it's the creative that separates a brand that stands out from a brand that plateaus.

So we make it our number one lever. We build a testing matrix, we multiply the angles, hooks and formats, we keep real creators at the heart of the content and amplify them with AI to cover all your references.

The result: you finally know what drives purchase, and we focus the investment there. We run on margin (POAS), not surface ROAS, and every trade-off is explained to you.


Our philosophy

Since 2019, we've built a team dedicated to fashion and lifestyle brands. No generalist agency testing its approach on your budget. Here, every media decision is made by someone who knows a collection's seasonality, the pressure of a capsule launch, and the fragile equation between brand image and conversion.

We've been a Meta Business Partner since 2020. Our creative studio is in-house: the data coming back from campaigns feeds the next creatives directly, the next day. Not in a monthly report.

Stride-up · Fashion digital performance agency · Paris

Fashion calendar

We support you all year round.

Every key moment anticipated, every push amplified. Sales, collections, Black Friday, holidays: we handle it all, 3 to 8 weeks ahead.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Winter SalesD-30
Sale creatives ready · Boosted budget · Warm retargeting
Gifting creative · Gifter audiences · Couple formats
Valentine's DayD-21
SS CollectionD-45
Creative teasing · Cold audiences · UGC launch
Gift guide creative · Gifting audiences · Whitelisting
Mother's DayD-21
Summer SalesD-30
Creative rotation · Budget ramp-up · Recent buyer exclusion
FW asset production · Angle testing · Re-engagement
Pre-FallD-45
FW CollectionD-60
Creative teasing · Prepared drop · Dedicated UGC
Promo creatives · Budget ×2 · Volume ramp · Protected margin
Black FridayD-45
ChristmasD-35
Gifting creative · Warm retargeting · Last-minute formats

The proof

They say it better than we do.

-32%
-32%

lower CAC after structuring the creative matrix

x2.4
x2.4

conversion rate on hero products

POAS x3.5
POAS x3.5

median on the fashion portfolio, profit not surface ROAS


Eléonore François - Social Ads Expert Stride-up
Eléonore · Social Ads Expert
Expert's note

You've probably already wasted budget on creatives that looked good, without ever knowing which ones actually worked. That's the daily reality for most fashion brands.

My job is to remove that guesswork. Between your catalog and your formats, that's thousands of combinations: I structure the tests, I understand why a creative wins, and I focus the budget on the ones that really drive purchase.

I don't act as an executor but as a partner: every euro is aligned with your goals. You stay in control, you understand every trade-off.

Eléonore François
Social Ads Expert · Stride-up

Our method

  1. 01

    Account & hero product audit

    We audit the account (structure, audiences, creative history) and read the catalog to identify the hero products of each collection: the pieces that deserve the budget. We push the right products, not the whole catalog.

    Duration: 48h. Result: account diagnosis + selection of heroes to activate.

  2. 02

    Creative strategy & testing matrix

    For each hero product: angles, hooks, formats. We build a structured testing matrix to quickly find the winning creatives, without scattering the budget.

    Dozens of possible combinations. Our role: bring order to it.

  3. 03

    Studio production (UGC + AI)

    Production in our in-house studio: UGC with real creators, AI statics, motion, adaptations. Human craft at the core, AI amplification.

    From brief to shipping, without losing consistency or quality.

  4. 04

    Launch & spotting the winners

    Go live. We read the creative signals, we understand why a creative wins, we cut what doesn't work and keep the winners.

    A decisive first week: rapid iteration on hooks and formats.

  5. 05

    Scaling, budget aligned with your goals

    We reinforce the budget on the winning creatives, run on POAS (profit), and align every euro with your business goals.

    You stay in control. Every trade-off is explained and validated together.

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Frequently asked questions

Meta Business Partner
No hidden fees
Monthly payment
Dedicated Looker Studio
Paris team
Social Ads Fashion
Social Ads Fashion
4.9 · 47 reviews