| Channels | Meta (Facebook · Instagram)TikTok AdsPinterest AdsRetargeting & Custom Audiences |
|---|---|
| Formats | UGC CreatorsStatic AIMotion / Edited VideoCreator Whitelisting |
| Monthly Deliverables | Creative Test MatrixIntegrated production studioMonthly report aligned with the POAS |
Stride-up Fashion by the Numbers
Managed social budget
creatives tested per month
Median POAS: Profit, Not Just Surface-Level ROAS
You launch campaigns, the budget gets spent, and in the end, you struggle to pinpoint which creative really made a difference. Yet, given the same budget and algorithm, it’s precisely that creative that sets apart a brand that stands out from one that’s hitting a plateau.
So we make it our top priority. We build a testing framework, explore multiple angles, hooks, and formats, keep real creators at the heart of the content, and use AI to amplify it so we can cover all your products.
The result: you finally know what drives purchases, and we focus our investment on that. We manage the profit margin (POAS), not just the surface-level ROAS, and we explain every decision to you.
Since 2019, we’ve built a team dedicated to fashion, lifestyle, and DNVB brands. We’re not a generalist agency testing out its approach on your budget. Here, every media decision is made by someone who understands the seasonality of a collection, the pressure of a capsule launch, and the delicate balance between brand image and conversion.
We’ve been a Meta Business partner since 2020. Our creative studio is fully integrated: data from campaigns feeds directly into the next round of creative work the very next day—not just in a monthly report.
Every anticipated highlight, every major event. Sales, collections, Black Friday, holidays—we take care of everything, 3 to 8 weeks in advance.
CAC after structuring the creative matrix
conversion rates for hero products
Median return on the fashion portfolio—profit, not just surface-level ROAS
You’ve probably wasted money on creative concepts that seemed promising, without ever knowing which ones actually worked. That’s just part of everyday life for most fashion brands.
My job is to eliminate that element of chance. With your product catalog and ad formats, there are thousands of possible combinations: I design the tests, figure out why a particular creative performs well, and focus the budget on the ones that actually drive sales.
I don’t act as a mere executor but as a partner: every euro is aligned with your goals. You remain in control, and you understand every decision.
Our method
We audit the account (structure, audiences, creative history) and review the catalog to identify the hero products in each collection: the items that deserve the budget. We promote the right products, not the entire catalog.
Duration: 48 hours. Result: account analysis + selection of heroes to unlock.
For each hero product: angles, hooks, formats. We build a structured testing matrix to quickly identify the winning creative concepts without spreading the budget too thin.
Dozens of possible combinations. Our role: to bring order to them.
In-house studio production: UGC featuring real creators, AI-generated static images, motion graphics, and variations. Focus on human creativity, enhanced by AI.
From the initial brief to shipping, without compromising on consistency or quality.
Go live. We review the creative assets, figure out why certain ones are successful, cut the ones that aren't working, and keep the winners.
Decisive first week: rapid iteration on hooks and formats.
We increase the budget for winning creative campaigns, guided by POAS (profit), and ensure that every euro is aligned with your business goals.
You're in control. Every decision is explained and agreed upon together.