UGC · Fashion

UGC - HoodieThe content your customers
would have filmed.

Nobody wears a hoodie on a runway: it lives in real life. UGC is the same. We find the right creators, brief them, and amplify the content that looks like your actual customers.

4.9 · 38 customer reviews
Engagement format
From €800/mo
FormatsClassic UGC (creators)AI UGC (variations)Creator whitelistingCreator sketchFounder video
ApproachReal creator castingHuman material + AI amplificationTrue to your brand book
Deliverables / moCreator casting & briefsUGC productionReport + recommendations

Stride-up UGC by the Numbers

+500

qualified creators

Stride-up base
+1000

UGC pieces produced

since launch
-31%

CPM vs studio creatives

on average

ugc
What we actually do

Your visuals are polished, but they lack that voice that truly reassures at the moment of purchase. You want a steady volume of authentic content, without wasting your budget on productions that ring false.

We cast real creators aligned with your art direction, brief them from your hero products and brand book, and produce a steady stream. The human stays at the heart of the material, AI only steps in to amplify, then the best content moves into ads and whitelisting.

You get content that rings true, that looks like your customers and converts, with all rights secured. A dedicated fashion team by your side, not just another vendor.


Our philosophy

UGC isn't a question of budget, it's a question of brief. A creator with 15k followers and a precise brief consistently outperforms a creator with 500k and a vague one. We learned this after producing thousands of pieces for fashion brands.

Our method: we brief as if it were a studio shoot, we give the creator creative freedom within that frame, and we amplify what performs. The UGC that comes out of our studio looks like your brand, not a generic tutorial.

Stride-up · Fashion digital performance agency · Paris

Fashion UGC calendar

A stream of content all year long.

Every collection launch, every key moment, every promo campaign anticipated with the right creators and the right formats. Brief D-30, casting D-21, content delivered before launch.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Winter salesD-30
Sale creator briefs · Promo UGC · Whitelisting
Gifting UGC · Couple creators · Gift formats
Valentine's DayD-21
SS CollectionD-45
New-arrival creator casting · Hero-piece UGC · Teasing
Gift-guide UGC · Parent creators · Variations
Mother's DayD-21
Summer salesD-30
UGC rotation · New creators · Fresh content
FW casting · Early briefs · Angle tests
Back to schoolD-45
FW CollectionD-60
FW collection UGC · Dedicated creators · Whitelisting
Promo UGC · Creator volume · Urgency hooks
Black FridayD-45
ChristmasD-35
Gifting UGC · Holiday creators · Last-minute formats

The proof

They say it better than we do.

+39%
+39%

engagement vs branded posts

+150
+150

pieces produced per month

+50%
+50%

CTR


Manon Carolles - UGC Expert at Stride-up
Manon · UGC Expert
A word from the expert

You have gorgeous visuals, and yet they sometimes ring false on screen. I know that frustration well: you need authentic content on a steady basis, without falling into a cliché factory or all-AI content that smells like an ad.

So I start from your hero products and brand book, then I cast real people who look like your customer. A sincere opinion always converts better than a polished shot: I keep the human at the heart of the content and only use AI to amplify, never in its place.

You get material that rings true and looks like your customers, ready to move into ads and whitelisting. You validate every choice and understand every decision: we move forward together, as one team.

Manon Carolles
UGC Expert · Stride-up

Our method

  1. 01

    Brief & hero products

    We start from your hero products and your brand book. We define the angles and messages the creators will carry.

    Good UGC starts from a real product insight, not a generic script.

  2. 02

    Creator casting

    We select real creators aligned with your brand and your target. The right face matters as much as the right message.

    We cast for credibility, not just for audience.

  3. 03

    UGC production

    Filming by the creators in real conditions, then editing. Human material at the core, AI amplification as backup on variations.

    Never 100% AI: authenticity can't be faked.

  4. 04

    Test & spotting the winners

    We launch, we read the signals, we understand why a piece of UGC performs. We keep the winners.

    Data decides, not taste.

  5. 05

    Amplification & whitelisting

    The best UGC moves into ads and whitelisting (distributed from the creator's account) to gain reach and credibility.

    You validate, you understand every choice.

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Frequently asked questions

Fashion creator network
Rights transfer included
Organic & paid UGC
No hidden fees
Paris team
UGC Fashion
UGC Fashion
4.9 · 38 reviews