UGC · Fashion

UGC -HoodieContent that your customers
might have filmed.

No one wears a hoodie on the runway—it’s for real life. User-generated content is the same. We find the right creators, brief them, and amplify content that reflects your actual customers.

4.9 · 38 customer reviews
Accompanying format
Starting at €800/month
FormatsClassic UGC (creators)AI-generated UGC (variations)Creator whitelistingCreator sketchFounder video
ApproachA lineup of true creatorsHuman talent + AI amplificationTrue to the brand book
Monthly DeliverablesCasting & Designer BriefsUGC productionReport + recommendations

Stride-up UGC by the Numbers

x3.8

engagement vs. standard sponsored posts

Median mode 2026
-31%

CPM vs. Studio Creatives

Active customers > 90 days
150+

fashion designers in our network

Cast & briefed

UGC
What we really do

Your visuals are polished, but they lack that reassuring voice that really helps drive purchases. You’re looking for a steady stream of authentic content, without wasting your budget on productions that ring false.

We cast real creators who align with your artistic vision, brief them on your flagship products and brand book, and produce content in real time. People remain at the heart of the process; AI is used only to enhance the results, and the best content is then repurposed for ads and whitelisting.

You get authentic content that resonates with your customers and drives conversions, with all rights secured. A dedicated team by your side—not just another vendor.


Our Philosophy

UGC isn't about the budget; it's about the brief. A creator with 15,000 followers and a clear brief consistently outperforms a creator with 500,000 followers and a vague brief. We learned this after producing thousands of pieces of content for fashion brands.

Our approach: we provide a brief as if it were a studio shoot, give the creator creative freedom within that framework, and amplify what works. The UGC content we produce reflects your brand, not some generic tutorial.

Stride-up · Digital Performance Agency for Fashion · Paris

UGC Fashion Calendar

A steady stream of content all year round.

Every collection launch, every key event, every promotional campaign is planned in advance with the right designers and formats. Briefing 30 days before launch, casting 21 days before launch, content delivered before launch.

Jan
Feb
Tue
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Winter Sale30 days to go
Designer briefs on sale · UGC promotion · Whitelisting
UGC Gifting · Couple Creators · Gift Sets
Valentine's Day21 days to go
PE CollectionJ-45
Casting for new designers · UGC hero pieces · Teaser
UGC Gift Guide · Parent Designers · Variations
Mother's Day21 days to go
Summer Sale30 days to go
UGC Rotation · New Creators · Fresh Content
AH Casting · Previews · Angle Tests
Back to School45 days to go
Fall/Winter CollectionJ-60
UGC Fall/Winter Collection · Featured Designers · Whitelisting
UGC promotion · Creator volume · Emergency hooks
Black Friday45 days to go
Christmas35 days to go
UGC Gifting · Party Planners · Last-Minute Options

The evidence

They can explain it better than we can.

x3.8

engagement vs. sponsored posts

+150

UGC content produced per quarter

+40%

autocomplete suggestions for UGC videos


Manon Carolles - UGC Expert at Stride-up
Manon · UGC Expert
A Word from the Expert

You have stunning visuals, yet they sometimes come across as inauthentic on screen. I know that frustration all too well: you need a steady stream of authentic content, without falling into the trap of clichés or relying solely on AI that feels like an ad.

So I start with your hero products and your brand book, then I cast real people who resemble your target audience. An honest opinion always converts better than a polished script: I keep the human element at the heart of the content and use AI only to amplify it, never as a replacement.

You receive high-quality content that resonates with your customers, ready to be used in ads and whitelisting. You approve every decision and understand every choice: we move forward together, as a team.

Manon Carolles
UGC Expert · Stride-up

Our method

  1. 01

    Brief & Featured Products

    We start with your hero products and your brand book. We define the angles and messages that the creators will need to convey.

    Good UGC starts with genuine product insight, not a generic script.

  2. 02

    Designer Showcase

    We select authentic creators who align with your brand and your target audience. The right face matters just as much as the right message.

    We cast for credibility, not just for ratings.

  3. 03

    User-Generated Content

    Filming by the creators in real-world conditions, followed by editing. With a focus on the human element, AI is used to enhance the variations.

    Never 100% AI: authenticity can't be faked.

  4. 04

    Testing & Review of the Winners

    We launch, we analyze the data, we figure out why a piece of user-generated content is performing well. We keep the winners.

    Data is objective; tastes are not.

  5. 05

    Amplification & Whitelisting

    The best UGC is promoted through ads and whitelisting (shared from the creator's account) to increase its reach and credibility.

    You confirm and understand each choice.

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Frequently Asked Questions

Fashion Designers Network
Transfer fees included
User-generated content (organic and paid)
No hidden fees
Paris Team
UGC Fashion
UGC Fashion
4.9 · 38 reviews